Case Study 1: Nike April‚ 11‚ 2013 Nike (originally named Blue Ribbon Sports) was founded in 1964 by Phil Knight and his University of Oregon track Coach Bill Bowerman. It was born as a business project of Knights while he was in Stanford. The idea was to import shoes from Japan into the U.S. Up until this point the majority of shoes were imported from Germany. By importing the shoes from Japan the cost would drastically be improved because of labor savings. Nike‚ with the ingenious
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Xin Liang BA 486 10/24/2014 Nike’s CRM Nike manufactures shoes also athletic clothing such as shorts‚ shirts‚ jackets and under armors; wristbands‚ bag packs‚ jerseys and socks are also sold by Nike (Rao‚ 2012). The Nike slogan‚ Just Do It‚ have placed it’s brand in the mind of consumers‚ through the recognition of it’s products and promotional tools used worldwide (Rao‚ 2012). Customer Relationship Management (CRM) is focusing
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In early 1800s women were treated unequally from the males. The role of a women played the part of their description‚ physically and emotionally weak. They were often classified as the “weaker sex” because women had no control over anything they owned or valued. It was a time where men dominated women and they were left out of all decisions. “The average farmer’s wife is one of the most patient and overworked women of the time” (Hartman). However‚ women’s efforts during the 1800’s were effective
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representation‚” said by Abigail Adams‚ First Lady and advocate of women’s rights (Abigail Adams Quotes). In the past hundred years‚ women have accomplished more than anyone could imagine - from joining men in the work force to building multi-million dollar fashion industries. In each decade‚ the economy seems be a driving factor in the forward movement of women in politics and in the work force. The fashion of each decade is a reflection of their feeling
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In life itself women are the household care takers‚ they bore the children‚ raise the children‚ cook‚ and clean‚ that is the role of the women. The 21’st century has made an exception to that rule‚ today the average woman has a career‚ a family‚ along with rights that were not equally given to them only 62 years ago. After World War II was over in 1945‚ American’s were overwelmed with the amount of soldiers returning home to their girlfriends‚ families‚ and jobs. Women were responsible for taking
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The aim of my dissertation is to explore the way women have been represented within magazines. From the stereotypical housewife magazines from the 1950’s and 60’s‚ through the evolution of women as a sex symbol in magazines primarily made for men‚ and how women throughout time more often than not have been viewed as a ‘thing’ presented to the world to be looked at and objectified. In my dissertation I intend to write about how women since the 1950’s have been put into stereotypical boxes created by
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The 1920’s were the years of expression‚ change‚ innovations and new opportunities. Within these years women were exposed to different types of cultures and expressions some major ones being jazz and flappers. Women also gained the right to vote when the nineteenth amendment was passed allowing women to now have a say in political circumstances. Sheppard-Towner Act was also passed making it possible to have well-baby clinics‚ educational programs‚ as well as nursing. Expression for women came from
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Since the foundation of America women have been working towards a dream that they will one day be viewed as the true equals that they are. In recent years women have made strong‚ influential strides towards this dream‚ but where did this movement begin? As each generation builds upon the success of the last‚ it is important to identify who broke ground first. Even though recent women’s movements have been more substantial‚ the movements in the 19th century were the pivotal beginnings. Some of the
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number of American women working outside the home increased slightly. In 1920‚ women made up 23.6 percent of the labor force; by 1940‚ this percentage had risen to 25.4. Some advances were made in working women’s rights‚ but during the Great Depression‚ many female workers lost their jobs or were forced to accept severe cuts in pay. Despite the economic difficulties of the period‚ some outstanding businesswomen achieved great commercial success. In the 1930s‚ despite the fact that women were a big part
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hundreds of years women have been through many trails and tribulations to maintain women’s freedom we have today. Expectations have escalated‚ and our standards are much higher then they used to be. The things women have gone through throughout the 1930’s has increased the respect woman and has resulted in equality. Women’s efforts showed that they were dependable‚ meticulous people that could make boundless contributions to society. Women just needed the chance to prove it. Women were expected to
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