Bringing Out the Fittest in You! GROUP NO. - 3 CONTENT 1. Executive Summary 2. Business Description 3. Services and Offerings of business 4. Potential for business 5. SWOT analysis 6. Competitors Analysis 7. PESTLE Analysis 8. Market Segmentation 9. Market Strategy 10. Financial Analysis 11. Future Plan EXECUTIVE SUMMARY ProFitness will provide fitness ‚body building & weight loss programs to its members on a profit making basis. ProFitness will offer low cost services
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England by Joseph William Foster (). During the beginning staages of Reebok‚ J.W. Foster devveloped the novelty ¨spiked running shoe¨ while he was producing the item. He then changed the company´s name from J.W. Foster and Sons to Reebok. Although Reebok has been in the shadows of major competitors Nike and Adidas‚ they still manage to be a successfful sports wear market. Reebok underrstands customers neeeds and continue to enhance as an international brand. While sportswear is becoming increasingly
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NIKE HISTORY Bill Bowerman and Phil Knight founded Nike Inc. as Blue Ribbon Sports in 1962 with a handshake. The two man team began the company with a combined investment of $500 each. They reached an agreement with a Japanese manufacturer of athletic shoes‚ forming BRS/Tiger shoes. Phil Knight started this company selling shoes from the trunk of his car. As the empire grew‚ the two man team developed the idea to cut overheard. In 1972‚ BRS and Onitsuka Tiger went different ways and thus Nike
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Detailed Assignment Information: Global Business Assignment 1: | Administrative Details | | Submission Date: 9th January 2013 (midnight): online submission | | Work will be marked out of | 100 | | Absolute value of work | 50% | | Submission Details | | The assignment should be word processed and/or in an electronic format which can be accessed through the technology available on campus. Make sure that you enter your student enrolment number at the top of the document.
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Background Information on 1920’s and 1930’s America 1. What was the Great War‚ how did it begin‚ and how long did it last? Which countries were involved? World War I‚ also known as the Great War‚ was fought between 1914 and 1918‚ and it set the stage for politics‚ culture‚ and economics in the twentieth century. Serbia and other Balkan states gained their independence in 1878 after nearly five hundred years of Ottoman rule. Nations from both alliances wanted to increase their influence over the
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highlight the fact that globalisation and the international models are two different concepts of modern day business. The business world is changing at a rate that would have been unimaginable in the past‚ due to technological advances. So let’s understand the real differences from a corporate perspective in terms of its reach and presence. An international model refers to a company conducting business and being located in different countries. Most multinational companies set up or acquire subsidiaries
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During the 1920’s and 1950’s the US society was very different. The economies were different‚ men and women acted different‚ and even business were treated different. During the 1920’s there was a big difference between the roles of the women during that time with the jazz age and during the 1950’s with the more sophisticated age. Also during the 1920’s and 1950’s the ways of consumerism and how consumers viewed items was different. During the 1920’s women were reborn into giddier and spunkier
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gain popularity in the nineties mostly hailed from California (Green Day‚ the Offspring‚ etc.). Punk vanguards from the seventies hailed from the East Coast and from Great Britain (the Ramones‚ the Clash‚ etc.). The Sex Pistols’ "Liar" and Blink182’s "What’s My Age Again?" demonstrates how conditions — social‚ political‚ and physical — are reflected in the nature of the music produced by these punk bands. The Sex Pistols emerged in the late seventies as one of the first politically charged punk
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All-Share Index Ranking as at close on Tue‚ 4 December 2012. This essay explores how specific resources have influenced its strategies‚ and how M&S possess its resources and capabilities to establish competitive advantage. Also included a very brief analysis of its failure to enter the global market Methodology The research resources focused primarily on M&S news releases‚ media articles and relevant academic papers. The analysis is based on Porter’s Generic Value Chain (see Figure 1) to describe
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Table of Contents 1.0 EXECUTIVE SUMMARY ........................................................................................ 2 2.0 GENERAL COMPANY DESCRIPTION ................................................................ 2.1 Company Overview …………………………………………………………….... 2.2 Mission and Vision ……………………………………………………………… 2.3 Strengths and Core Competencies …………………………………………….. 2.4 Challenges ………………………………………………………………………. 2.5 Services Offered ……………………………………………………………… 2.6
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