Feedback notes on the Gucci case study Question 1: What are the unique features of a luxury goods supply chain in terms of demand characteristics? Product design and innovation drives demand Low visibility of future demand leads to order based rather than forecast based replenishment High value & margin products High level of new product introduction Short campaign cycles with high level of new product introduction Question 2: Analysing Gucci’s Supply Strategy Gucci supply strategy is focused
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Tatiana Tripp Trader Joe’s Case Study Analysis COM 742 11/19/2014 The current problem is that advertising and growth can lead to an end of the “quirkiness” that is currently Trader Joe’s strongest attribute. Already‚ a bit of authenticity from the original stores has slipped away from expansion. A former employee‚ as shown in the case study‚ said “In the early days we never tried to be a neighborhood store.”1 There is no question that trying to incorporate more traditional advertising and thus‚ competing
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boy and a girl we’ve seen many strange things in this world. The Women Suffrage come about men doing responsibilities at home which made us do research on how and why did this event occurred. Although as a Seventeen year old boy believe that Women Suffrage was a good artifact and conflict during the 1800’s. As a Seventeen year old many rights came about our things to vote‚ to earn more like men do. To choice our topic we felt that women rights would be a good topic to conduct a research. Both of us
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The company of Nike started in 1962 as Blue Ribbon Sports. It focus on athletic running shoes and was popular in the U.S. Guarding famous athlete as a spokesperson made Nike achieve great success. In 1985‚ the Air- Jordan basketball shoes create over $100 million profit and $20 million are using in the ads of “Just do it” which became the campaign ad in 1988. As Nike began to expand overseas market in Europe‚ the new sponsor Brazilian team which is the World Cup campaign had changed the Nike’s image
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pupil dilation etc. Using these measurements‚ they looked to see which parts of Campbell’s television commercials were eliciting responses from the consumer. The second marketing research company they hired was Merchant Mechanics Inc. who conducted studies in the field (rather than a lab) to determine what it was about products that attracted customers. Merchant Mechanics believed that changing the retail environment was the best way to increase sales. Finally‚ they hired Olson Zaltman Associates who
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Men vs. Women “Roles of men and women now vs back then.” How things used to be. Things have changed so much from the 1800’s to the times we are living in now. When you ask someone about this time period they will immediately tell you home much thing have changed especially between women. Nowadays we see women doing things that would be seen as bad‚ or as weakness from men. Before women were to marry young with a man that can support her and their family to come‚ be stay at home moms‚ and one of
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Justice and fairness is for everyone. No one should ever have to face discrimination because of the religion they subscribe to‚ the race or gender they were born into. While this is the general consensus now‚ it was a rare opinion in the 1600’s. The hostility with which black people were treated in Nelson Mandela’s time was apparent. Everything from the way other races treated them‚ and the way they spoke to and about them. Even their meager portrayal in the media was a caricature‚ they were misrepresented
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The Changing Role of Women As we remember the women who entered the workforce during WWI. Many things had changed after the war which led to many controversies and fighting for social equality with men. Some of these events are called: The first female Member of Parliament‚ The Persons Case and of course the Famous Five. During 1920 was a new era for the women in Canada. Hoping for educations‚ women’s and children’s working conditions and health. However reality had not measured up to
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Nike Case Questions 1. In the United States‚ what is Nike’s: a) Brand image‚ and b) sources of brand equity? a) In the United States‚ Nike’s brand image is built on being a high-performance‚ innovative and aggressive brand. The company associates the brand with top athletes through sponsorships. Since inception‚ Nike has placed performance as a top priority for the brand. Through designing high performance shoes and apparel‚ as well as sponsoring high-profile athletes and teams the brand
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Nike Case 1. Should Nike be held responsible for working conditions in foreign factories that it does not own‚ but where subcontractors make products for Nike? No‚ I do not believe Nike should be responsible for working conditions in foreign factories. I do believe that there should be working standards in place and adhered to but I do not believe that is Nike’s responsibility. Nike is a business in order to run a successful business one must abide by good business practices including respecting
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