Segmentation and Target Market for Kate Spade Kimberly McCain MKT 571/Marketing May 18‚ 2015 Dr. M. Dee Guillory Market segmentation divides the market into smaller clusters to promote products and services differently for each and are specific to the target market. It divides larger markets into smaller markets such as gender or age with shared characteristics. Target marketing directs the marketing activities toward a group of consumers. Kate Spade’s market segmentation uses many factors
Premium Marketing Psychographic
AN ANALYSIS OF SEGMENTATION‚ TARGETTING AND POSITIONING STRATEGY OF IPOD APPLE Contents Executive Summary_____________________________________________3 Situation Analysis -Market Analysis_______________________________________________3 -Product Analysis_______________________________________________4 -SWOT Analysis_______________________________________________ 4 -Competitor Analysis ___________________________________________ 5 Marketing Objectives____________________________________________6
Premium Marketing
Targeted audience of Bling h2o if it were available in Australia would mainly be single Generation Y females who live in a an urban or suburban area and from higher priced region such as North Shore of Sydney‚ Southern regions of Melbourne due to the fact that people with residency in such suburbs have a soaring average income upwards of $90 000 (Saulwick 2009) and are more likely to forfeit money for a bottle of Bling h2o. The Bureau of Statistics shows that 23% of residents of Sydney’s Mosman
Premium Bottled water
Market segmentation: We divided the market segmentation criteria into 3 main groups: Segmentation criteria profile psychographic bahavioural Socio-economic: -disponible Income: -more than average disponible income -less than average disponible income lifestyle: -luxury orientated -value orientated benefits soughts: - price conscious - quality conscious - image conscious - ethical conscious geographic: -location: -urban area -non urban area Buyer habits: -Super/Hypermarkets
Premium Ice cream Marketing Ben & Jerry's
4. Market segmentation strategies 4.1 Market segments of passenger motor vehicles Passenger Motor Vehicles can be segmented in various ways according to five major segmentation variables including geographical‚ demographical‚ psychological‚ benefit and behaviourial. The traditional way of segment the car industry is shown below: Mini (e.g. Nissan Micra‚ Seat Marbella) Small (e.g. Fiat Uno‚ Opel Corsa‚ VW Polo‚ Rover Metro) Medium (e.g. Fiat Tipo‚ VW Golf‚ Rover 200) Large (e.g. BMW 3 series
Premium BMW Mercedes-Benz Automotive industry
PROJECT ON SEGMENTATION‚ TARGETING AND POSITIONING OF NIKE SUBMITTED BY: SAHIL MEHRA BHARAT SHARMA SHAJEE KHALID RITIKA CHADHA SANYOG CHANDRA SANDHYA TANWAR ROHIT KUMAR MARKET SEGMENTATION Nike falls under niche marketing. They have a narrowly defined customer group seeking a distinctive mix of benefits. Their products are mainly aimed at both men and women looking for sports apparel. Nike promises their
Premium Nike, Inc. FC Barcelona Tiger Woods
Chapter 3 – Positioning Services in Competitive Markets Achieve Competitive Advantage through Focus * Basic Focus Strategies for Services [Figure 3.1] * Fully Focused – Limited range of services to a narrow and specific market segment. Developing recognized expertise in a well-defined niche may provide protection against would-be competitors and allows a firm to charge premium prices * Market Focused – Concentrates on a narrow market segment‚ but has a wide range of services
Premium Marketing Competition Target market
Inflation targeting Lecture 11 Objectives to explain the concept of inflation targeting; to see how is implemented inflation targeting; to identify the role of credibility and transparency on the monetary policy efficiency. 23.05.2012 2 Inflation targeting Brief history Canada – 1991 UK –1992 Finland – 1993 Sweden – 1993 Spain – 1994 Australia – 1994 Chile – 1991 Israel – 1992 Peru – 1994 Poland – 1998 Czech Rep. – 1998 Romania - 2005 New Zeeland - 1990 23.05.2012
Premium Inflation Central bank
Marketing Segmentation Theory based on selling Oxygen bars 1) Demographic Consumer age‚ gender‚ income‚ occupation are considered to be the main factors for demographic segmentation. Other factors like race‚ religion‚ nationality is not emphasized here because product usage will be less affected by those factors. Currently‚ similar-functioned products available in the market have a wide consumer age base‚ ranging from 20+ to 50+. I believe that this age difference does reflect the difference in
Premium Marketing
LO2: Explore the concepts of segmentation‚ targeting and positioning LO3: Identify and analyse the individual elements of the extended marketing mix LO4: Apply the extended marketing mix to different marketing segments and contexts Context The purpose of this report is to apply your knowledge of marketing to Nike (a well known sports retailer). Your report should explain the concepts of marketing and illustrate segmentation‚ targeting and positioning using one of their products. Finally
Premium Marketing