Nike’s mission statement is simple: To bring inspiration and innovation to every athlete in the world. If you have a body‚ you are an athlete. (NIKE) Nike originated because of two men‚ Bill Bowerman and Phil Knight. Bowerman was the Track and Field coach at the University of Oregon‚ while Knight was one of his runners. Bill Bowerman wanted to design shoes for his runners that would maximize their performance. Upon Graduating‚ Knight felt that high performance running shoes could be produced in
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shortly. 1. Before the class discussion: 1. Read the reading assignments (if any) 2. Use the Short Cycle Process to familiarize yourself with the case. 3. Use the Long Cycle Process to analyze the case 4. Usually there will be group meetings to discuss your ideas. 5. Write up the case (if required) 2. In the class discussion: 1. Someone will start the discussion‚ usually at the prompting of the Instructor. 2. Listen carefully and
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Nike: The sweat shop debate Synopsis: Nike Inc. is an American multinational corporation that is engaged in the design‚ development and worldwide marketing and selling of foot wear apparel equipment‚ accessories and services. It has its shoe’s manufactured on a contractual basic in different places like Asia‚ Vietnam and China. This case overviews the miserable working conditions where all the manufacturing takes places. It states even though Nike is the leading marketers in the shoe business in
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current distribution network and infrastructure that Nike had in place for its high-end footwear‚ the World Shoes‚ distributed through the same channels‚ didn’t reach the proper target market. The Series 100 and Series 400 were simply placed on a shelf next to the expensive Air Max in an urban retail store. The consumers in the intended market segment‚ who lived primarily in rural areas‚ didn’t necessarily shop at these places. However‚ Nike had no system to distribute the shoes outside of its three
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NIKE Executive Summary Nike Inc. founded in 1962 by Bill Bowerman and Phil Knight was first named Blue Ribbon sports. Their goal was to distribute high quality Japanese athletic shoes to American consumers in an attempt to compete with Germany’s domination of the athletic wear at that time (Adidas and Puma). Nike manufactures and distributes athletic shoes at every marketable price point to the global market. More than 40% of sales come from athletic apparel and sports equipment
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where and how to deploy corporate marketing efforts among the various architectural painting coatings markets serviced by the company in the southwestern United States. Situation Assessment The US paint industry is a very mature market. The case goes as far to say that paint is can now be considered a commodity. There are 3 main sectors of the paint industry with 2‚ Architectural coatings and OEM coatings‚ holding more then 3 quarters of the market and Special purpose paints at 22% Being
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Mittal 50219 BBS 3FA CASE SUMMARY & HIGHLIGHTS Formation of Nike In 1958‚ Phil Knight came realised the need of a good American running shoe and started working on his idea. In 1964‚ he along with Bowerman formed an athletic shoe company and called it Blue Ribbon Shoe (BRS) company. In 1971‚ they developed a distinctive trademark and a new brand name and this is how Nike came into existence. Exceptional economic performance Nike grew at an amazingly fast pace with profits
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1. In referring to the opening profile and the closing case for this chapter‚ discuss the challenges regarding corporate social responsibility (CSR) that companies in the apparel business face in its supply chains around the world. In today’s globalized economy‚ the challenge in engaging in CSR is in keeping costs low while at the same time keeping profits high and shareholders happy. With the implementation of a CSR strategy‚ Milton Friedman’s theory of maximizing shareholders’ profits as a company’s
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If you believe that winning is everything‚ winning will not come easy to a team that doesn’t act like a team. A true winning team does not believe that winning is everything. I do not agree with the quote that is winning is everything because to win you must like what you’re doing‚ you must like your teammates‚ and you must have a good attitude. To begin‚ the quote‚ “Winning isn’t everything‚ it’s the only thing‚” is all wrong to me because you must like what you’re doing to win games. If you
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Ethics of Globalization 4/12/2012 Adriano The Perils of Globalization & Learning Social Responsibility: Nike‚ Inc. As time has gone on‚ the world has begun to transform due to a phenomenon that affects just about everyone‚ the phenomenon is referred to many as globalization. In the past‚ it was somewhat accepted that the people of one country owed no obligation to the people of another nation. Each nation kept to themselves and worried predominantly about themselves and no one else. But
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