Outlines Guide Complete this form. Copy the entire contents of the form. Name: Chris Bell WORKING OUTLINE Complete this outline using complete sentences. Topic: Nike Specific purpose statement: To inform my audience … How the Nike brand was formed and became a household name. Thesis statement (central idea): Nike brand is a well-known household name because the companies founders were able to capitalize on a logo paired with celebrity sponsorship and representation. Organizational
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Nike ’s marketing strategy is an important component of the company ’s success. Nike is positioned as a premium-brand‚ selling well-designed and expensive products. Nike lures customers with a marketing strategy centering around a brand image which is attained by distinctive logo and the advertising slogan: "Just do it".[40] Nike promotes its products by sponsorship agreements with celebrity athletes‚ professional teams and college athletic teams. However‚ Nike ’s marketing mix contains many elements
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ASEAN was created on August 8‚ 1967 by five founding members; Thailand‚ Indonesia‚ Singapore‚ Malaysia‚ the Philippines. Malaysian foreign minister Ismail Abdul Rahman said at that time: ‘we have to come to a profound shared realization that we will not be able to survive as independent nations for long…‚ unless we think and act at the same time as residents of Southeast Asia’ . At perilous times when the nation-states were pressurized into joining either one of the two major blocs‚ Southeast Asian
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A Cultural Study and Political Ecology of Nike Partially excerpted from Petrina‚ S. (2001). The political ecology of design and technology education: An inquiry into methods. International Journal of Technology and Design Education 10‚ 207-237. When we put our comfortable shoes on in the morning and take a step‚ our steps are always already scripted within powerful cultural processes. Shoes‚ no more so than the apparel covering our bodies‚ happen to provide particularly robust examples of how
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Nike case study Jamaludin Husein Alcaf Background • Nike is based in Oregon‚ USA. It operates in 120 countries and has over 20‚000 employees. Fiscal year 2001 saw sales grow in each of its product segments in all four global markets. Total sales topped $US 9 billion. • In Japan‚ Nike allied itself with Nissho Iwai‚ the sixth largest Japanese trading company‚ to form Nike-Japan Corporation. Because Nike al ready held a part of the low-priced athletic shoe market‚ the company set its sights on the
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leading athletic brand in the world‚ much of Nike’s success can be attributed to its shrewd marketing strategy. As reported in its 2009-2010 Annual report‚ because NIKE is a consumer products company‚ “the relative popularity of various sports and fitness activities and changing design trends affect the demand for our products”. Therefore‚ Nike must “respond to trends and shifts in consumer preferences by adjusting the mix of existing product offerings‚ developing new products‚ styles and categories‚
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The Knight of Footwear: Summary of Shoe Dog Shoe Dog is a memoir by the creator of Nike Phil Knight. The books follow this college track athlete‚ who travels the world and is on a mission to revolutionize the track shoe industry‚ to a kid trying to run a business with no experience or real guidance to one of the most successful entrepreneurs in the world. Ultimately the book culminates with an inside look at one of the largest brands on the planet. One of the last college classes that Knight takes
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to interpret and create meaning from otherwise complex concepts. John Misto’s play ‘The Shoe Horn Sonata’ and Mike Subritzky’s poem ‘Sister’ both challenges the audience’s interpretation of the traumatic experiences of war. Through a range of distinctly visual techniques both composers help create an understanding of the power of time and the human spirit as overcoming adversity of war. As Misto’s The Shoe Horn Sonata develops‚ the distinctly visual stage positioning of Bridie and Sheila changes
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investigation on child’s age in relation to their shoe size‚for a maths project .Would you mind taking part ? Yes No. Could you tell me the age of your child/children. Could you give me their shoe size “how often do you buy shoes for your child./children” 3‚months‚6 months‚12 months. “Do you tend to buy : The same size in the past year‚ Buy a bigger size. “Do you get your child’s feet measured at a regular shoe shop. Yes ‚no. “ do you find that they:
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sources of marketing information available to Nike Shoes. This report is used to identify gaps and opportunities of this company. It also shows the internal and external factors and SWOT of Nike’s marketing. Background NIKE is an America company which is headquartered in the Portland metropolitan area. NIKE original know as Blue Ribbon Sport (BRS)‚ it was found by University of Oregen in January 1964 as a distributer and officially became Nike in 1978. NIKE produces a wide range of sport equipment-specially
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