men’s / women’s shoe 3. Special shoes from other countries 4. The art of the shoe 5. Decision 1.De history of the shoe The shoe is one of the oldest items of clothing. He served to protect against injury and against heat and cold. Feet In each country they have other shoes because the ground is different and also the temperature. From the earliest times‚ there are no shoes found but we do know what they look sawing rock paintings. Later shoes not only used for protection but they
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Case Study: The Marketing Mix of Nike‚ Inc. BADM 370 15 April 2013 Executive Summary Nike‚ Inc.’s debut in the 1970’s was a milestone for the athletic industry. Starting with a simple of objective of selling affordable‚ quality athletic footwear‚ Nike has undergone an incredible transformation over the years into a dominating sporting goods company due to an efficient marketing mix. Today‚ Nike has reached annual sales exceeding
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Nike Case Study The US-based Nike Corporation announced that it had generated profits of $97.4 million‚ around $48 million below its earlier forecast for the third quarter ended February 28‚ 2001. The company said that the failure in the supply chain software installation by i2 Technologies3 was the cause of this revenue shortfall. This admission of failure also affected the company’s reputation as an innovative user of technology. The supply chain software implementation was the first part of
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* | Origins and history Nike‚ originally known as Blue Ribbon Sports (BRS)‚ was founded by University of Oregon track athlete Philip Knight and his coach Bill Bowerman in January 1964. The company initially operated as a distributor for Japanese shoe maker Onitsuka Tiger (now ASICS)‚ making most sales at track meets out of Knight’s automobile. According to Otis Davis‚ a student athlete whom Bowerman coached at the University of Oregon‚ who later went on to win two gold medals at the 1960 Summer
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basketball shoes designed and created by Michael Jordan‚ a former professional player in the National Basketball Association (NBA). Over the duration of his career‚ Jordan broke numerous records‚ many of which still hold to this day. The Air Jordan line was first introduced to the world in 1985‚ a year after Jordan signed a hefty contract with Nike despite being a rookie in the league. The first shoe to debut was the Air Jordan I‚ which quickly transformed the realm of basketball shoes. The sneaker
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Nike- A Brief History Products Sponsorship Some of Nike most notable sponsorship recipients are the likes of: Michael Jordan Cristiano Ronaldo Rafa Nadal Nike’s Innovation In order to stay one step ahead of their rivals‚ Nike has created a lot of new technology which has enabled the company to maintain their place as the most valuable sports brand in the world. Charity Nike Better World Nike aims to become more and more sustainable in an ever changing world where environmental factors
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` case? 2. Why should Nike be held responsible for what happens in factories that it does not own? Does Nike have a responsibility to ensure that factory workers receive a “living wage”? Do the wage guidelines of FLA or WRC seem most appropriate to you? Why? 3. Is it ethical for Nike to pay endorsers millions while its factory employees receive a few dollars a day? 4. Is Nike’s responsibility to monitor its subcontracted factories a legal‚ economic‚ social‚ or philanthropic responsibility
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selected was Nike. Nike is engaged in the marketing and sales of footwear‚ apparel‚ equipment‚ accessories and much more around the globe. The primary reason I selected this was the company was despite proving itself to be one of the most sustainable businesses in the world. There is quite a significant amount of controversy on just how sustainable some of its business practices truly were in the past. The main controversy being its use of sweatshops to produce its merchandise. Nike is quite possibly
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Nike What are the pros‚cons‚ and associated with nikes core marketing strategy? Nike’s excellence marketing strategies are their energy to achieve their market goals. Nike believes the "pyramid influence" that the preferences of a small percentage of top athletes influence the product and brand choice. PROS OF NIKE’S CORE MARKETING STRATEGY: Nike put heavily proportion in their marketing strategies and products deign. In order to sustain their dominance in the industry and retain their
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Category – Basketball Shoes Definition (Dictionary.com) Basketball - a game played by two teams of usually five players each on a rectangular court having a raised basket or goal at each end‚ points being scored by tossing the ball through the opponent’s basket. Shoe - an external covering for the human foot‚ usually of leather and consisting of a more or less stiff or heavy sole and a lighter upper part ending a short distance above‚ at‚ or below the ankle. Basketball shoes are used when playing
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