Secondary Target Audience Within the secondary target audience‚ there are two main groups. The first includes the middle-aged crowd between the ages of 25-30‚ who just recently completed their undergraduate studies and are involved in their first career post-college. This audience still enjoys the nightlife that most local bars in Normal‚ such as the Pub II‚ has to offer on the weekends. The second group includes the blue collar workers between the ages of 30-35 who are already heavily
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enforces real and common beauty‚ we perceive them as such. As happy and proud women of their bodies‚ even though they are not the perfect stereotype of beauty. This campaign is incredibly successful and effective. First of all‚ it reaches their target audience very well. They are targeting the common American woman‚ with different ethnic backgrounds‚ and this is exactly the kind of women they put in the ad. The consumer identifies itself not only with the product‚ but can relate 100% with the models
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Survey‚ Nike and Li Ning (shoes) We Have done an survey and a questionnaire between Nike Shoes and Li Ning Shoes. We have chosen these two brands because they are big competitors in the Chinese market and also worldwide. Nike has been a strong manufacturer in the sport shoes market for a long time and Li Ning is very new in the Sport shoes market‚ still Li Ning has entered strongly in to the market with a high quality‚ high performance and a very competitive price. Our purpose with this survey
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Target Audience for Apple iPod The core target market for iPod is young adults and teenagers. iPod a music player has a differentiated market segmentation characterized in age‚ gender and desire for image. It is targeted towards the people who have an enthusiasm to the technology and hobby‚ particularly in music. The iPod is unlike any other music player with its unique appeal to a remarkable range of ages and personalities. In general‚ iPod is designed for anyone interested in carrying the equivalent
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recognisable individual‚ which will enable a wider target audience to be reached due to him being such a reputable source. He has already represented various other charities‚ which makes him trustworthy. Not only is this campaign aiming to raise mass media awareness‚ but also hopes to educate individuals in smaller communities who may not have knowledge of cancer and the affects it has on families and individuals. The overall objective of the campaign is to get as many people involved and participating
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As far as the Market Summary / Target Audience are concerned‚ we have quite the large market to target‚ I say this because many people tend to think gaming sales should only focus on those people in their teens‚ yet in reality this isn’t our only major target. The average age of a gamer is 35‚ over a quarter (26%) is age 50 or over. The bulk of gamers are in the 18 to 49 year age range‚ which proves children shouldn’t be the only ones we focus our campaigning on. Also‚ around 68% of U.S. households
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After discussing various market segments with Elena‚ and in addition to researching the optimal target market independently‚ I am confident in the selection of middle-aged to slightly older professionals as the primary target audience. Demographics Generation X is an often overlooked demographic in marketing due to the fact that they lie directly in between two larger segments – the Baby Boomers and the Millennials (Taylor & Gao‚ 2014). According to Pew’s analysis of the Panel study of Income
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For my first academic SMART target‚ I decided to ingest more knowledge of professional special effects make-up artists‚ and by doing so‚ my work can be more influenced by these artists and I will develop a better understanding of the industry. To attain my target‚ I conducted research into 5 artists in the time frame of one week. The research that I will be attaining will mostly focus on what products they use for certain looks and characters. This will help me develop an understanding of how SFX
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Shakespeare’s Audience Research Synthesis Essay Many people find it hard to believe that William Shakespeare had a vocabulary that varied from 20‚000-25‚000 words‚ since he stopped attending school at the age of 13. In comparison to a college graduate‚ who is estimated to have 18‚000-23‚000 words in their vocabulary‚ it is not uncommon for one to find this difficult to accept. Shakespeare tried to satisfy all members of class in his audience by having certain elements in his plays appeal to the
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Ajeng Savitri 1306439270 Deepening Our Understanding of the Target Audience and the Competition After selecting the target audience we have to understand the them. There are several things we need to know to make them change their behavior. First‚ we have to know what make them want to do their usual behavior than changing it to the behavior that we will promote. Is there any benefit of their current behavior? And what cost do they see to do their current behavior? Second‚ we need to know their
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