Socio-cultural The society our days is interested in being fashionable and trendy. That means that there is a big interest of clothing retailing shops and Matalan is not an exception. Fashion is one of the main forces that make people buy more and more clothes. Many shops promote their new collections by displaying them on the windows and by showing them in television advertisements‚ so that people can see new season’s trends and choose the shop where they want to buy them. Fashion can influence
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Nike Corp Company Social Responsibility Activities Corporation Nike is a global supply chain with a complex network that directly connects the globe consumers‚ buyers‚ supplies‚ workers and communities. I believe that everyone of it has a powerful opportunity to create positive economic. In the center chain‚ there is more female worker who just steps in to the working environment‚ having poor education‚ living against backdrop of poverty. Nike had set targets to them which are relating to excessive
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have their own special vision and then putting it into actions‚ that is what Nike did with their famous slogan "Just do it" I would like to talk about Nike ’s company and mainly its famous marketing campaign "JUST DO IT". I will start with a brief overview of the company. Nike is a well known international company specialized in sportswear and sports equipments based in America headquartered near Beaverton‚ Oregon" Nike and Precision Cast parts are the only Fortune 500 companies headquartered in
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There are good effects of alcohol if it is in small amounts‚ and in moderation. On the other hand there are bad short and long term effects. There are certain factors that contribute to a person becoming an alcoholic‚ as they are: Genes‚ Physiologically or Social factors. The effects that a person will get are all based on certain factors like‚ how much and how often alcohol is consumed‚ the age of the person‚ when the person started and how long they have been drinking for‚ gender‚ their family
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Social economic It may not always be the cause‚ but the social economic usually is a factor whether youth join a gang‚ because of their family does not have enough to provide for them. While gang may have various ways of providing for them with what they need to survive. Gangs take full advantage of low income youth. Disorganized Neighborhood Second risk factor that my study will examine is the neighborhood that my participants live in. disorganized neighborhoods are a key factor for gang activities
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Factors affecting participation in sport Sport is a major part of many people’s lives and each person does sport for a variety of different reasons but there are also factors that prevent people from participating in sport‚ these factors are split into ‘social’ factors and ‘physical’ factors which will affect the person in different ways. Regular participation in sport will benefit the individual in a number of different ways but also society will benefit from each individual choosing to participate
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50219 BBS 3FA CASE SUMMARY & HIGHLIGHTS Formation of Nike In 1958‚ Phil Knight came realised the need of a good American running shoe and started working on his idea. In 1964‚ he along with Bowerman formed an athletic shoe company and called it Blue Ribbon Shoe (BRS) company. In 1971‚ they developed a distinctive trademark and a new brand name and this is how Nike came into existence. Exceptional economic performance Nike grew at an amazingly fast pace with profits growing from $10 million
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NIKE Executive Summary Nike Inc. founded in 1962 by Bill Bowerman and Phil Knight was first named Blue Ribbon sports. Their goal was to distribute high quality Japanese athletic shoes to American consumers in an attempt to compete with Germany’s domination of the athletic wear at that time (Adidas and Puma). Nike manufactures and distributes athletic shoes at every marketable price point to the global market. More than 40% of sales come from athletic apparel and sports equipment
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Phillip Knight who was founding Nike wanted to own the running shoes which had both cheap and quality of the Japanese. By 1964‚ he and his friend William Bowerman spent $ 500 to enter Tiger company’s shoes in Japan to the U.S and began to develop some ideas for their own product. 1. Technology “Nike Air” Nike Air cushioning is appeared in the most form of Nike shoes. We shared a number of different types of Nike Air. - AIR - Air cushion provides a comfortable stride. Nike Air is almost always encapsulated
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1.Executive Summary This marketing plan mainly describes Nike future development strategies and goals. This report will include the situation analysis‚ market-product focus‚ the detailed marketing programme and the financial data and projections. In the coming year‚ Nike is going to launch a new product called Nike+ FuelBand‚ which will be marketed in Hong Kong in 2014. The Fuelband allows the wearer to track their physical activity‚ steps taken daily‚ and amount of calories burned. The
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