Social strategy at Nike Identify and evaluate various types of social strategy pursued by Nike through its Nike+ ecosystem Nike has been one of the top companies in taking their marketing to the next level. Nike was able to reduce the company’s advertising by 40% and now they are linking social strategy with the product and experience. This really allowed for the company to foster closer relationships with customers and create a community. Nike first started with Nike.com website and was able
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Nike Stock Performance MSF 610 Jack Tarr May‚ 30th 2013 General Company Information • • • • • • • • Incorporated in Oregon Address- One Bowerman Drive‚ Beaverton‚ OR Phone- (503) 671-6453 Listed on New York Stock Exchange Fiscal Year Ends May 31st Principal Activity- Design‚ Develop‚ and Sell High Quality Footware‚ Apparel‚ Equipment‚ and Accessories Largest Seller of Athletic Footware in the World Major Competitors Include: Puma‚ Under Armor‚ and Adidas Competitor Information • •
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in 2005 Nike returned to report its social and environmental practices. It said that staffs and employees work in a poor environment .Between 25% to 50% of its employees and staffs in the region restrict access to toilets and drinking water during the workday. Besides ‚ a lot of staffs have to work for extra hours per week and wage level is lower than other industries. These kind of social and environment issues not only happen in Nike ‚but also in many other industries. However ‚ Nike start to
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Assignment 2: Social Performance By: Anitra Wright Instructor: Yvette Snowden Bus 475 December 2‚ 2012 Social Performance Organizations have a responsibility to monitor and enforce behavior that represents a sense of social responsibility. Therefore‚ the social performance of a company must be organized in a manner that takes into consideration the laws for which they should uphold. One way to ensure that organizations are aware of those laws and refraining from illegal behavior is to
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difficult but not impossible; it just requires some hard thinking and some hard decisions. Where are the leaders with the vision to take up the challenge?"1_ The keywords in the above excerpt are "workers"‚ "solutions"‚ "leaders" and "challenge". Nike Inc.‚ the world _LEADER_ in the athletic footwear‚ apparel‚ equipment and accessories for sports and accessories for sports and fitness enthusiasts2‚ faces today the _CHALLENGE_ of finding appropriate _SOLUTIONS_ to the sweatshop conditions for the
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Joshua Muchuki Social Performance Nakumatt Supermarket Strayer University BUS475 DR. Allan Beck April 30‚ 2013 About Us Nakumatt supermarket is the leading supermarket in East Africa. Established in 1987‚ we have shaped and built our business on our founding principles of providing a variety of affordable‚ quality brands as well as excellent and superior service to our customers. Our formats include convenience stores‚ supermarkets and hypermarkets. We serve 200‚000 customers per day and
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Assignment 1: Social Performance Describe your company and analyze the various primary and secondary stakeholder groups‚ their roles‚ and relationships. The company I decided to research is SunTrust Banks‚ Inc. SunTrust Bank‚ Inc operates more than 1‚650 branches in about a dozen southeastern and Mid-Atlantic States. The bank offers retail and commercial services such as credit‚ deposit‚ and investment services. SunTrust also operates with subsidiaries that offer mortgage‚ wealth and
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1. Briefly describe your company and then benchmark the codes of conduct used by similar companies in the industry. Critique the codes of conduct of at least three (3) similar companies in order to write codes for your company. I am the CEO of a wireless company that specializes in cell phones services‚ we offer our customers the latest technology in handsets available in the market‚ no contract‚ unlimited service‚ and we are also improving our customer service every day in order to provide the
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Nike is one of the largest global companies in the world‚ reigning in billions of dollars in revenue a year; it also has one of the largest marketing budgets since it is such a recognized brand. Nike was first known as Blue Ribbon Sports founded by a track runner and track coach from Oregon; it later acquired the famous logo ‘swoosh’ and name Nike in 1972. In the 1980’s Nike grew rapidly because of their great marketing strategies and very successful product launches. Nike moved from track to other
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Nike has become one of those global companies targeted by a broad range of campaigning pressure groups and journalists as a symbolic representation of the business in society. In Nike ’s case‚ the issues are those of human rights and conditions for workers in factories in developing countries. In the face of constant accusations‚ Nike has developed a considered response but the criticism of Nike still continues. Nike produces footwear‚ clothing‚ equipment and accessory products for the sports and
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