Introduction Since its establishment‚ Toyota has been dedicated to be a company with great social responsibilities‚ adhering to the direction of "safety‚ environmental protection and education" to make contribution to the society. It enhance enterprise values with love and dedication‚ and furthermore‚ the concept has been rooted into the marketing system‚ promoting the three-step strategy of "first manufacturers‚ distributors following up‚ and customer participating" for community projects of Toyota
Premium Social responsibility Socially responsible investing Corporate social responsibility
have their own special vision and then putting it into actions‚ that is what Nike did with their famous slogan "Just do it" I would like to talk about Nike ’s company and mainly its famous marketing campaign "JUST DO IT". I will start with a brief overview of the company. Nike is a well known international company specialized in sportswear and sports equipments based in America headquartered near Beaverton‚ Oregon" Nike and Precision Cast parts are the only Fortune 500 companies headquartered in
Premium Advertising Nike, Inc. Marketing
label as ’globalization ’ a peculiar force.( 1) With increased economic interconnection‚ some argue‚ multinational corporations. which rose the globalization of the ’brands ’ like Coca Cola‚ Nike and Sony. Anthony Giddens (1990: 64) has described globalization as ’the intensification of worldwide social relations which link distant localities in such a way that local happenings are shaped by events occurring many miles away and vice versa ’. This involves a change in the way we understand geography
Premium Economics World Bank International Monetary Fund
exploitation surfaced in the 1990s‚ Nike was forced to review and change its operations in order to please the expanding group of conscientious customers who are concerned with the conditions under which the products are manufactured (Suehle‚ 2011). The pressure for change resulted in Nike’s decision to integrate corporate and social responsibility (CSR) into its business operations. Since then‚ Nike has acknowledged the importance of CSR to their innovation and performance‚ and has been progressively working
Premium Sustainability
NIKE CORPORATE SOCIAL RESPONSIBILITY REPORT Introduction Background: Nike is the leading company in sports and fitness fields and located near Beaverton‚ Oregon (CSRwire‚ 2012). In 1998‚ The New York Times exposed that Nike paid workers in China and Vietnam less than two American dollars a day. The aim of this report is to search how Nike response Corporate Social Responsibility (CSR). Theory: There are five dimensions of corporate social responsibility: physical environment‚ social (community)
Premium Social responsibility Corporate social responsibility Public policy
Nike Corp Company Social Responsibility Activities Corporation Nike is a global supply chain with a complex network that directly connects the globe consumers‚ buyers‚ supplies‚ workers and communities. I believe that everyone of it has a powerful opportunity to create positive economic. In the center chain‚ there is more female worker who just steps in to the working environment‚ having poor education‚ living against backdrop of poverty. Nike had set targets to them which are relating to excessive
Premium Waste Wastewater Waste management
Introduction …..……………………………………………………….. Page 3 Nike history ….………………………………………………………... Page 3-4 Marketing ….…………………………………………………………. Page 4-6 Nike factories ………………………………………………………….. Page 6 Nike financial results ………………………………………………….. Page 7 SWOT analysis …………………………………………………………. Page 8 Conclusion ……………………………………………………………… Page 9 Bibliography…………………………………………………………….. Page 10 Nike – Just do it Today Nike is a multinational corporation and also the leading
Premium Nike, Inc.
Ethics of Globalization 4/12/2012 Adriano The Perils of Globalization & Learning Social Responsibility: Nike‚ Inc. As time has gone on‚ the world has begun to transform due to a phenomenon that affects just about everyone‚ the phenomenon is referred to many as globalization. In the past‚ it was somewhat accepted that the people of one country owed no obligation to the people of another nation. Each nation kept to themselves and worried predominantly about themselves and no one else. But
Premium Social responsibility Corporate social responsibility Athletic shoe
NIKE Social Responsibilities in Southeast Asia Contents Introduction 1 Thesis 1 Key Topics 2 Topic 1 2 Topic 2 4 Topic 3 6 Conclusion 8 Reference Page 9 Figure 1: From NIKE’s FY1999 through FY2013 their Gross Profit has more than tripled‚ from $3.51B to $11.55B. 2 Figure 2: The original prototype Nike running shoe with the waffle tread pattern. This was the first of many innovations for the company. 3 Figure 3: Nike manufacturing facility in Vietnam. The employees work 10 hrs a day 6 days a
Premium Bill Bowerman Nike, Inc. Social responsibility
History of Nike Nike‚ who currently ranks as 136 in the fortune 500 for America’s largest corporations‚ has come a long way since its humble beginning of in the 1960’s. Founded by visionaries Bill Bowerman and Phil Knight who at the time had no clue how much of an impact this footwear would make in the marketing world. Bill Bowerman was a track and field coach at the University of Oregon with enormous amount of knowledge on athletics and was always looking to help his players maintain the advantage
Premium Bill Bowerman Nike, Inc. Oregon