Nike’s pricing Strategies 20 Price versus Promotion Matrix 21 Price versus Quality Matrix 22 Place (Distribution) 23 Nike -Direct Marketing 24 Nike - Indirect Marketing (Wholesalers & Retailers) 25 Value added services – Intermediaries 25 Distribution strategies 25 Promotion 26 Nike’s promotional strategies 27 Communication Model 28 SWOT ANALYSIS OF NIKE INCORPORATED 30 Strengths: 30 Strong Brand Image 30 Supplier Diversity 30 High Growth 31 Weakness: 31 Recent Setbacks
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The 4P’s Of Nike Marketing Plan (i) Product • Nike offers a wide range of shoe‚ apparel and equipment products‚ all of which are currently its top-selling product categories. • Nike started selling sports apparel‚ athletic bags and accessory items in 1979. Their brand Cole Haan carries a line of dress and casual footwear and accessories for men‚ women and children. • Nike’s foremost focus is athletic footwear and apparels designed for sports and everyday usage with the brand name. • The production
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global integration‚ they are increasingly aware of the reactions which their strategies induce – both at home and abroad. Thus‚ they tread warily‚ lacking clear and agreed-upon definitions of good corporate citizenship. Through a case study of Nike‚ Inc. – a company that has come to symbolize both the benefits and the risks inherent in globalization – this paper examines the various difficulties and complexities companies face as they seek to balance both company performance and good corporate
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NIKE - Organisational Changes NIKE‚ Inc. (NYSE: NKE) announced today that Charlie Denson‚ NIKE Brand President since 2006 and a 34-year veteran of the brand‚ will retire in January 2014. In conjunction with Denson’s decision to retire‚ the Company also announced strategic changes in its executive management team as part of the Company’s long-term organizational strategy to align the business to continue to drive growth. The changes reflect the Company’s focus on the consumer by accelerating innovation
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sports apparel chain on the use of Nike merchandise based on the news of intimidation of workers using armed soldiers. (Roberts 2013) The factory in Indonesia is intimidating workers with military presence to sign a minimum wage exemption. The course of action that will be taken on the topic will be to use the Moral rights model (Waddell‚ Jones and George 2011‚ 184) over come this issue. I will cover the aspects of the Moral rights model in contrast with the Nike code of conduct and the implications
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Nike: The sweat shop debate Synopsis: Nike Inc. is an American multinational corporation that is engaged in the design‚ development and worldwide marketing and selling of foot wear apparel equipment‚ accessories and services. It has its shoe’s manufactured on a contractual basic in different places like Asia‚ Vietnam and China. This case overviews the miserable working conditions where all the manufacturing takes places. It states even though Nike is the leading marketers in the shoe business in
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and its financial importance for the company and future investors. The management of Nike Inc. addresses issues both on top-line growth and operating performance. The company’s cost of capital is a critical element in such decisions and it is important to estimate precisely the weighted average cost of capital (WACC). In our analysis‚ we examine why WACC is important in decision making and we show how WACC for Nike Inc. is calculated correctly. Also‚ we calculate the company’s cost of equity using
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Nike: The Sweatshop Debate (Case Study)In today ’s business world‚ a company ’s ethical behavior is constantly under the microscope; and more specifically‚ the larger the company‚ the more intense the magnification. Unethical behavior and what some even characterize as evil behavior‚ has been witnessed as a practice of some global companies. Surprisingly‚ one of the most recognizable companies in the world was once at the forefront of scrutiny and judgment for its unethical practices. Established
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Leaders of the Sports World Andrea M. Delvalle Etido Akpan Bus. 508 Strayer University Nike is the leader in sportswear and sporting equipment. It is a public company /major retail that was founded on January 25‚ 1964 as Blue Ribbon Sports. The company was headquartered in Oregon. It was founded by Bill Bowerman and Philip Knight. Philip Knight was a track athlete at the University of Oregon and his track coach‚ Bill Bowerman‚ helped him launch his idea. The company’s mission was to bring
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1)The question "Should Nike switch from a focus on celebrities to a focus on its products in its advertising" is a classic example of a management decision problem where a particular problem confronting the management of a company (Nike in this case) and they are then required to make a decision of what course of action to pursue. Clearly in this case it is a very important decision and it may determine the continued future success of the company and so it would be folly to make it based on an opinion
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