"Nike strategic objectives" Essays and Research Papers

Sort By:
Satisfactory Essays
Good Essays
Better Essays
Powerful Essays
Best Essays
Page 5 of 50 - About 500 Essays
  • Best Essays

    Nike

    • 2498 Words
    • 10 Pages

    Proposal for Nike Dri-FIT Market Research Prepared for: Alison Dean June 14‚ 2009 Table of Content Executive Summary Background Problem Definition Research Design Fieldwork Data Collection Data Analysis Reporting Timing Appendices Executive Summary This proposal responds to your brief of June 15 2009 and describes: Business Objective: – to change‚ reinvigorate or phase out the Dri-FIT range of products Research Objective: – to assess if consumers are aware

    Premium Scientific method Qualitative research Focus group

    • 2498 Words
    • 10 Pages
    Best Essays
  • Good Essays

    Nike

    • 703 Words
    • 3 Pages

    As we all know that Nike ads display confidence‚ attitude‚ and a good seller about their products. Historically‚ using successful sports stars has been a typical characteristic of Nike’s commercial. Michael Jordan was one of their main promoters. They are using a lot of rhetorical techniques to catch consumers’ attention. Its successful visual appealing makes consumers take a glance of it and want to buy their products. This advertisement is a Nike advertisement in the old time. It shows a famous

    Premium Newton's laws of motion Michael Jordan Isaac Newton

    • 703 Words
    • 3 Pages
    Good Essays
  • Good Essays

    Nike

    • 8599 Words
    • 35 Pages

    Nike (NKE) In the 1950’s‚ Bill Bowerman‚ a track and field coach at the University of Oregon‚ began cobbling shoes for his runners. Bowerman and one of his runners Phil Knight formed Blue Ribbon Sports and sold shoes for Tiger shoes in 1964. While Knight was selling the shoes‚ Bowerman was ripping them apart to see how he could make them lighter and made his runners test his improved shoes. Their first full-time employee‚ Jeff Johnson‚ was an early designer of shoes and came up with the name Nike

    Premium Nike, Inc. Athletic shoe Apple Inc.

    • 8599 Words
    • 35 Pages
    Good Essays
  • Satisfactory Essays

    Nike

    • 400 Words
    • 2 Pages

    Nike 1. Family‚ Household and reference groups 1.1. Reference groups Reference groups are the most important groups to marketers since they affect behavior and purchasing (Rice‚ 1997).Value-expressive influence is one form of reference group influence (Solomon ‚ Bamossy ‚ Askegaard and Hogg‚2006) in which “The individual sometimes feels that it would be nice to be like the type of person that advertisements show using a particular brand”.(Solomon‚ Bamossy‚ Askegaard and Hogg‚2006 p.351).Following

    Premium Athletic shoe Youth Knowledge

    • 400 Words
    • 2 Pages
    Satisfactory Essays
  • Powerful Essays

    high-tech companies‚ what are some likely strategic objectives for HITEK? Given these‚ what should be the objectives of HITEK’S HR department? Do you think these are the objectives that guide the behaviors of Isabel Rains? Explain. As per my knowledge about my high-tech companies the most likely strategic objectives for HITEK are continued industry issues ‚supply chain‚ challenges of prices‚ short product life cycles‚ mass customization ‚ globalization ‚strategic market planning‚ competitors and customer

    Premium Management Strategic management Human resource management

    • 1448 Words
    • 6 Pages
    Powerful Essays
  • Powerful Essays

    Nike

    • 1521 Words
    • 5 Pages

    man and Phil Knight‚] and officially became Nike‚ Inc. on May 30‚ 1971. The company takes its name from Nike (Greek Νίκη‚ pronounced the Greek goddess of victory. Nike markets its products under its own brand‚ as well as Nike Golf‚ Nike Pro‚ Nike+‚ Air Jordan‚ Nike Blazers‚ Air Force 1‚ Nike Dunk‚ Air Max‚ Foamposite‚ Nike Skateboarding‚ and subsidiaries including Brand Jordan‚ Hurley International and Converse. Nike also owned Bauer Hockey (later renamed Nike Bauer) between 1995 and 2008‚ and previously

    Premium Nike, Inc. Athletic shoe

    • 1521 Words
    • 5 Pages
    Powerful Essays
  • Powerful Essays

    Nike

    • 2879 Words
    • 12 Pages

    Ethics of Globalization 4/12/2012 Adriano The Perils of Globalization & Learning Social Responsibility: Nike‚ Inc. As time has gone on‚ the world has begun to transform due to a phenomenon that affects just about everyone‚ the phenomenon is referred to many as globalization. In the past‚ it was somewhat accepted that the people of one country owed no obligation to the people of another nation. Each nation kept to themselves and worried predominantly about themselves and no one else. But

    Premium Social responsibility Corporate social responsibility Athletic shoe

    • 2879 Words
    • 12 Pages
    Powerful Essays
  • Satisfactory Essays

    nike

    • 348 Words
    • 2 Pages

    Study on the advancement in business line for NIKE company 1.0 Introduction : Nike‚ Inc. is an American multinational corporation that is engaged in the design‚ development‚ manufacturing and worldwide marketing and selling of footwear‚ apparel‚ equipment‚ accessories and services. The company is headquartered near Beaverton‚ Oregon‚ in the Portland metropolitan area‚ and is one of only two Fortune 500 companies headquartered in Oregon. It is one of the world’s largest suppliers of

    Premium Nike, Inc. Bill Bowerman Oregon

    • 348 Words
    • 2 Pages
    Satisfactory Essays
  • Powerful Essays

    Nike

    • 2204 Words
    • 9 Pages

    Management” NIKE Introduction- The company was founded on January 25‚ 1964 as Blue Ribbon Sports by Bill Bowerman and Phil Knight‚ and officially became Nike‚ Inc. on May 30‚ 1978. Nike markets its products under its own brand‚ as well as Nike Golf‚ Nike Pro‚ Nike+‚ Air Jordan‚etc. Nike is the leading maker of athletic shoes‚ equipment and apparel. Nike products cover a broad range of sports including basketball‚ football‚ running and soccer. Sneakers made by Nike are sold for $40-$200

    Premium Human rights Wage Minimum wage

    • 2204 Words
    • 9 Pages
    Powerful Essays
  • Powerful Essays

    nike

    • 4477 Words
    • 18 Pages

    50219 BBS 3FA CASE SUMMARY & HIGHLIGHTS Formation of Nike In 1958‚ Phil Knight came realised the need of a good American running shoe and started working on his idea. In 1964‚ he along with Bowerman formed an athletic shoe company and called it Blue Ribbon Shoe (BRS) company. In 1971‚ they developed a distinctive trademark and a new brand name and this is how Nike came into existence. Exceptional economic performance Nike grew at an amazingly fast pace with profits growing from $10 million

    Premium Labour relations Business ethics Human rights

    • 4477 Words
    • 18 Pages
    Powerful Essays
Page 1 2 3 4 5 6 7 8 9 50