Nike Case Analysis Prepared for Consumer Behavior Introduction Nike is the largest seller of athletic footwear and athletic apparel in the world with subsidiaries in over 200 countries across the world. It is a company that was founded by Phil Knight in the 1960’s‚ who was a talented middle-distance runner from Portland. He approached the Onitsuka Co. in Kobe‚ Japan‚ and persuaded the manufacturer of Tiger shoes to make
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levels as they complete their work at Nike and represent the Nike corporation globally. •"It is our nature to innovate. •Nike is a company. •Nike is a brand. •Simplify and go. •The consumer decides. •Be a sponge. •Evolve immediately. •Do the right thing. •Master the fundamentals. •We are on the offense – always. •Remember the man. (The late Bill Bowerman‚ Nike co-founder)" Manager Manifesto -It is a set of Core Principles that describe how Nike managers lead with excellence
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History of Nike Nike‚ who currently ranks as 136 in the fortune 500 for America’s largest corporations‚ has come a long way since its humble beginning of in the 1960’s. Founded by visionaries Bill Bowerman and Phil Knight who at the time had no clue how much of an impact this footwear would make in the marketing world. Bill Bowerman was a track and field coach at the University of Oregon with enormous amount of knowledge on athletics and was always looking to help his players maintain the advantage
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Case Study Nike: The Sweatshop Debate MGT/448 November 2010 Case Study Nike: The Sweatshop Debate Nike was established in 1972 by Phil Knight. This marketing company is famous for their athletic shoes and apparels sold in some 140 countries (Hill‚ 2009‚ p. 154). Nike does not manufacturer any of these products they only design and market them. These products are manufactured in other countries such as Vietnam‚ Indonesia‚ and China‚ where the cost of labor is low. For years Nike has had repeated
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that seem to go on forever. Imagine young women who have aged too fast sitting behind these machines working their life away. These women are slaving away making the clothes many United States companies are selling today. Yes‚ the U.S. has made sweatshops illegal within its borders‚ but its companies are still greatly involved with them. Many companies have just outsourced their productions to foreign countries due to the outlaw
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the workroom‚ try to touch and hug them and threaten to fire them if they refuse. We were told of the dehumanizing verbal and physical abuse; managers scream at workers…” (Feminists Against Sweatshops). Additionally‚ there are many cases of factory fires killing hundreds of workers due to locked doors. Sweatshops often violate two or more Universal Declaration of Human Rights‚ such as‚ the right to life and living in freedom and safety (3)‚ no slavery (4)‚ no torture‚ cruel‚ or degrading treatment
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Proposal for Nike Dri-FIT Market Research Prepared for: Alison Dean June 14‚ 2009 Table of Content Executive Summary Background Problem Definition Research Design Fieldwork Data Collection Data Analysis Reporting Timing Appendices Executive Summary This proposal responds to your brief of June 15 2009 and describes: Business Objective: – to change‚ reinvigorate or phase out the Dri-FIT range of products Research Objective: – to assess if consumers are aware
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Which companies are operating sweatshops? Many of the companies directly running sweatshops are small and don’t have much name recognition. However‚ virtually every retailer in the U.S. has ties to sweatshops. The U.S. is the biggest market for the garment industry and almost all the garment sales in this country are controlled by 5 corporations: Wal-Mart‚ JC Penney‚ Sears‚ The May Company (owns and operates Lord & Taylor‚ Hecht1s‚ Filene1s and others) and Federated Department Stores (owns and operates
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Nike Ethics Nike Incorporated is the number one leading sportswear and equipment provider in the world. They manufacture anything from casual clothes to sports equipment‚ shoes to socks‚ and basketballs to golf balls. As a result of its massive success‚ Nike employs nearly 30‚000 people worldwide while manufacturing in 700 shops around the globe and has 45 offices outside the United States. Its extensive reach into the global market has Nike producing more exclusive products than any other
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The Nike Controversy By Matt Wilsey‚ Scott Lichtig Introduction: Poor working conditions have been present for centuries. Often times little or nothing is done unless a tragedy occurs to persuade the public to rally for worker rights. This was definitely the case in the United States during the Industrial Revolution and even late in the 20th Century. These conditions have for most purposes disappeared in the United States‚ with the exception of some in the agricultural sector. However‚ internationally
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