Nike 1. Family‚ Household and reference groups 1.1. Reference groups Reference groups are the most important groups to marketers since they affect behavior and purchasing (Rice‚ 1997).Value-expressive influence is one form of reference group influence (Solomon ‚ Bamossy ‚ Askegaard and Hogg‚2006) in which “The individual sometimes feels that it would be nice to be like the type of person that advertisements show using a particular brand”.(Solomon‚ Bamossy‚ Askegaard and Hogg‚2006 p.351).Following
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and moral responsibilities at all‚ three different ethical theories will be applied on the discussed case in order to evaluate the ethical conflict from different viewpoints. Finally‚ a recommendation‚ based on Google’s notion of ethics‚ will be given. Google’s ethical problem in China On January 24th 2006 Google unveiled its first search engine inside China and granted to play by government rules by censoring results of political sensitive queries
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Checkpoint: Business Ethics and Globalization Describe at least three ethical issues resulting from globalization. Explain the ethical risks and consequences associated with global business. First we need to take a look at what globalization is before we can dive into what the ethical issues surrounding it is. Globalization is a process of interaction and integration among the people‚ companies‚ and governments of different nations‚ a process driven by international trade and
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Employment Sectors Business‚ Government‚ and Non-Profits Government It authoritatively makes decisions for the country Able to affect businesses with regulations and taxes Non-Profit Provides service in which there is demand that businesses and governments get involved in If profit is made‚ services can be expanded‚ reward employees with higher salaries‚ and hire more people Recent ethical breaches in Society Ethic Resources Center Data 1. Observed misconduct higher in larger organizations
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that seem to go on forever. Imagine young women who have aged too fast sitting behind these machines working their life away. These women are slaving away making the clothes many United States companies are selling today. Yes‚ the U.S. has made sweatshops illegal within its borders‚ but its companies are still greatly involved with them. Many companies have just outsourced their productions to foreign countries due to the outlaw
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Wal-Mart Unethical Business Practices - Wal-Mart‚ the big giant‚ the place where a lot of people usually do their shopping for the low prices and the variety of products were founded by Sam Walton. Walton was an entrepreneur with an innovative vision started his own company and made it into the leader in discount retailing that it is today. In fact‚ Wal-Mart is considered to be the biggest company in the U.S. and it has stores worldwide. According to PBS‚ “Wal-Mart employs more people than any
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MHR 452 – Quiz No. 1 TRUE/FALSE 1. In business and elsewhere‚ an action can be legal and morally wrong. TRUE 2. For philosophers‚ the important question is not how we come to have the particular moral principles we have‚ but whether we can justify them. TRUE 3. 3. Organizational norms always and inevitably lead to groupthink. FALSE 4. Enron executives acted wrongly simply because they broke the law. FALSE 5. 5. If you do the right thing only because you think you will profit from it
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with gain” - Confucius. The Encyclopaedia Britannica defines ethics‚ also termed as moral philosophy‚ as a branch of philosophy that seeks to determine the correct applications of moral notions such as good and bad and right and wrong [1]. Business ethics relates to the application of ethical rules and moral values in the context of a business environment. Joseph L Baldaracco‚ Jr.’s four sphere framework divides business ethics in the form of a manager’s responsibility into four spheres i.e
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Business Ethics Some people say that ethics do not have anything to do with business. Others say that businesses have moral obligations that go beyond just functioning according the law and doing what is best for the company and its shareholders. Business ethics examines ethical principles‚ ethical problems and obligations that apply to people doing business. Companies have the obligation to ensure that their actions cause as little harm as possible to the environment‚ society and employees. It
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Business Ethics and Globalization University of Phoenix XMGT/216 Melissa Kearby In order to best describe moral problems linked with globalization‚ we need to assess what globalization is. Globalization is when nations join financially via education‚ plans‚ and society; which allow nations to observe themselves as a branch of one. Approximately what could be incorrect with this? In regards to ethics‚ a great deal could be incorrect with this statement. Management of workers‚ distribution
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