company’s name to Adidas whereby the word ‘Adi’ from his nickname and ’Das’ from Dassler. Adidas was the leading brand among athletes community when‚ in 1978‚ Adolf Dassler passed and his wife Käthe‚ his son Horst‚ and his daughter Carry started running the business. That was a big transition that was completed in the 90’s when Robert Louis-Dreyfus became Adidas CEO: Adidas started moving from being a manufacturing and sales based company to a marketing company. From then on‚ Adidas grew rapidly
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Assurance of Learning Exercise 1A‚ (Step 4) A SWOT analysis of McDonalds restaurant industry reveals that they have a lot of strengths‚ weaknesses‚ opportunities and threats. To start 3 strengths would include brand names‚ locations and localized menu options. Brand items of McDonalds keep the competition from copying their products‚ for example‚ the happy meal‚ Big Mac‚ egg McMuffin are all brand name items of McDonalds. McDonalds maintains 42% of the United States hamburger business. Location
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a)Swot Analysis of Leeuwin Estate Strength Leeuwin combines advance modern technology with old world technique to produce their wine. Therefore‚ their production are more effective and efficient resulting in a higher quality of wine. The estate contains award winning restaurant‚ art gallery and concert‚ reflecting that Leeuwin is no just about wine but also a fundamental way of living. This let consumers to have a different and unique way to enjoy wine in the Leeuwin’s way of fine wine‚
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Pennsylvania. (Auntie Anne’s‚ 2010) Today the company supports over 300 franchisees‚ with more than 1‚050 locations worldwide. The company recorded record revenues in 2008 of 333.4 million dollars‚ an increase of 8% over 2007. (Wikipedia‚ 2010) SWOT ANALYSIS |Strengths |Weaknesses | |Socially and Ethically responsible |Franchisee Startup Costs
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SWOT Analysis of Coca-Cola Company I.- Organizational History Coca-Cola was invented in the late 19th century by John Perbenton from Atlanta‚ Georgia. and is often referred to simply as Coke (a registered trademark of The Coca-Cola Company in the United States since March 27‚ 1944). The soft drink was first sold to the public at the soda fountain in Jacob’s Pharmacy in Atlanta on May 8‚ 1886. In 1887‚ another Atlanta pharmacist and businessman Asa Candler bought the formula for Coca Cola
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CONSTRUCTI ON INDUSTRY An An overview overvie Introduction A process that consists of the buildings or assembling of infrastructure. Involves project manager ‚ construction manager‚ design engineer‚ and project architect. Refers to clearing‚ dredging‚ excavating‚ and grading of land and other activity associated with buildings‚ structures‚ or other types of real property such as bridges‚ dams‚ roads etc. History of construction Stone Age construction. Ancient construction. Medieval
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ADIDAS BRAND AUDIT Eleonora Popova Nertila Asani Reita Hackaj Tomas Krajcovic TABLE OF CONTENTS adidas Background .............................................................................................................. 2 Industry Background ............................................................................................................ 2 Consumer analysis............................................................................................................... 2 Brand
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Summary 2 Nike Inc. 2 Footwear Industry 3 Analyzing a Footwear Company.................................................................3 Trends in the Footwear Industry…………………………………………4 Nike’s Strategic Enablers in Gaining Competitive Advantage 4 Marketing & Promotion…………………………………………………...4 Production & Distribution………………………………………………...5 R&D………………………………………………………………………...5 Acquisition Strategy………………………………………………………..5 Nike’s SWOT Analysis 6 Strengths……………………………………………………………………6
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3. SWOT Analysis Strengths Visa inc. operates as the world’s largest consumer payment system and boasts more than 2 billion credit and other payment cards. Besides‚ it also offers the services such as debit cards‚ Internet payment systems‚ value-storing smart cards‚ and traveller’s check. It had been known as the network which connects thousands of financial institutions worldwide. Generally‚ Visa act as a global market leader which brings a lot of benefits over many companies. For instance‚
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sweatshop practices and human rights exploitation surfaced in the 1990s‚ Nike was forced to review and change its operations in order to please the expanding group of conscientious customers who are concerned with the conditions under which the products are manufactured (Suehle‚ 2011). The pressure for change resulted in Nike’s decision to integrate corporate and social responsibility (CSR) into its business operations. Since then‚ Nike has acknowledged the importance of CSR to their innovation and performance
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