Introduction Kimi Ford is a portfolio manager at NorthPoint Group‚ a mutual-fund management firm. She is evaluating Nike‚ Inc. (“Nike”) to potentially buy shares of their stock for the fund she manages‚ the NorthPoint Large-Cap Fund. This fund mostly invests in Fortune 500 companies‚ with an emphasis on value investing. This Fund has performed well over the last 18 months despite the decline in the stock market. Ford has done a significant amount of research through analysts’ reports
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globalization by examining Nike in Vietnam. Nike has long been viewed as the poster child for problems associated with globalization. Many have accused Nike of employing workers in sweatshop like conditions in poorer countries like China‚ and more recently Vietnam. In addition to the sweatshop claims‚ people often say that Nike employs child labor‚ often even claiming that the child labor is forced and takes place in sweatshops. Many of these same people also suggest that Nike has taken jobs from the
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Josh Copeland Professor Patton ENGL 1020M06 19 Feb. 2014 The Initiation Becoming an adult does not happen in a day. This process takes years of maturing and developing a brain that is capable of making smart life decisions. In the short stories “Stepdaughters” by Max Apple and “A&P” by John Updike‚ two young adults are put in difficult situations and forced to overcome them by making their own choices. In “Stepdaughters”‚ Stephanie‚ a high school student athlete struggles with her relationship
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Nike‚ Inc. has traditionally been a brand suited for competitive athletes‚ with its origins rooted in selling athletic shoes‚ but eventually expanded to sell clothing and gear to athletes and non-athletes alike. Nike has adapted its advertisement campaigns to reach its eclectic audience by sponsoring globally renowned athletes such as Lance Armstrong. Despite the fact that cyclists are in the minority in society‚ the campaigns involving Lance Armstrong have been particularly persuasive‚ proving that
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and its financial importance for the company and future investors. The management of Nike Inc. addresses issues both on top-line growth and operating performance. The company’s cost of capital is a critical element in such decisions and it is important to estimate precisely the weighted average cost of capital (WACC). In our analysis‚ we examine why WACC is important in decision making and we show how WACC for Nike Inc. is calculated correctly. Also‚ we calculate the company’s cost of equity using
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Nike “Just Do It” Campaign Meaghan Carter-Morris Valdosta State University The campaign I decided to research was the “Just Do It” campaign done by Nike. Named after the Greek goddess of victory‚ it is no surprise that Nike has been one of the most successful sports apparel franchises in history. The brand was born through the collaboration of Oregon track coach Bill Bowerman and Blue Ribbon Sports associate Phil Knight. Seeking a profitable career without giving up his love for sports‚ Phil
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Nike Swot Analysis Strengths * A very professionally competitive company. * Has ownership of no physical factories so production can be moved to a more cost effective location when necessary. * Very well branded among consumers. * Offers their products worldwide. * Have offices in forty five different countries. * Fortune 500 company. * Employs over thirty thousand people across the world. * Has a very strong marketing campaign that increases brand familiarity.
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lives of a culture‚ of a people or a civilization. Such is the case of the discovery of two statues of great goddesses; Nike of Samothrace and Coatlicue‚ both have strong similarities as well as differences‚ they had different cultures and myths‚ and also had artistic and symbolic elements. Even though Nike of Samothrace and Coatlicue were both goddesses‚ they have many more
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Nike + iPod User Guide KK Apple Inc. © 2010 Apple Inc. All rights reserved. Apple‚ the Apple logo‚ iPhone‚ iPod‚ iPod nano‚ iPod touch‚ and iTunes are trademarks of Apple Inc.‚ registered in the U.S. and other countries. Shuffle is a trademark of Apple Inc. iTunes Store is a service mark of Apple Inc.‚ registered in the U.S. and other countries. NIKE and the Swoosh Design are trademarks of NIKE‚ Inc. and its affiliates‚ and are used under license. The Nike + iPod Sport Kit is covered by one
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NIKE Business Case Study Management Theory (BUS830-13) Submitted to: Dr. J. Saleeby Done by: Rola El Cheikh 201005281 Thursday‚ December 23‚ 2010 Executive Summary Nike hit the ground running in 1962. Originally known as Blue Ribbon Sports‚ the company focused on providing high quality running shoes designed especially for athletes by athletes‚ at competitive prices. Today‚ Nike is the world’s leading maker of athletic shoes‚ equipment and apparel. Nike has invested highly on marketing
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