N A Report on the Product/Services/Promotional Strategies Offered by Nike Nike is a worldwide manufacturer of apparel and accessories that is listed on the New York Stock Exchange under the symbol‚ NKE. Founded in 1964 by Phil Knight and Bill Bowerman as Blue Ribbon Sports only to later become Nike in 1978‚ Nike is currently headquartered in Beaverton‚ Oregon. With total revenues exceeding $19Bn‚ Nike is currently the world leader in sports apparel and accessories and has a strong presence in
Premium Nike, Inc. Catering Marketing
Bill Bowerman and Phil Knight founded Nike Inc. as Blue Ribbon Sports in 1962. The partners began their relationship at the University of Oregon where Bowerman was Knight’s track and field coach. While attending Stanford University‚ Knight wrote a paper about breaking the German dominance of the U.S. athletic shoe industry with low-priced Japanese shoes. In an attempt to realize his theory‚ Knight visited Japan and engineered an agreement with the Onitsuka Tiger company‚ a manufacturer of quality
Premium Nike, Inc. Athletic shoe Bill Bowerman
Final case study Marketing Mix of Nike Products • Nike’s focus is athletic footwear and sport apparels for practicing sport as well as for every day usage. • Low labor prices because the production facilities are located close to the raw material. • Brand also offers few new products include sport balls‚ timepieces‚ eyewear‚ skates‚ bats‚ and other equipment designed for sports activities. • The most famous product categories of Nike includes: Running‚ Basketball‚ Cross-training‚ Outdoor
Premium Nike, Inc. Athletic shoe Marketing
Case Study Nike Introduction Good morning ladies and gentlemen and thank for taking the time to meet with us. Nike was founded on January 25‚ 1964 as Blue Ribbon Sports by Bill Bowerman and Philip Knight. The company officially became Nike‚ Inc. on May 30‚ 1978. Nike has various products which include footwear as well as other apparel that compliment the former. This accounts for 92 percent of the company’s revenue. The other 8 percent comes from equipment and non Nike brand products‚ such as Cole
Premium Stock Nike, Inc. Weighted average cost of capital
Summary of Nike Case 张朦 袁潇 钟毅 张希圆 Nike is nowadays one of the world’s largest suppliers of athletic shoes and apparel and a major manufacturer of sports equipment accessories and services. In 2001‚ Nike’s share price declined to $42.09 on July 5. The unexpected fall in share price captures the NorthPoint Large-Cap Fund’s attention. The fund manager of this mutual fund‚ Kimi Ford‚ concerns whether it is the time to put Nike into the portfolio. On July 5‚ 2001‚ Nike discloses its fiscal year
Premium Stock market Stock
ANALISIS DEL MIX DE MARKETING I.PRODUCTO. Niveles de Producto La zapatilla Nike como producto esencial es vista por el consumidor bajo el prisma de comodidad al caminar‚ artículo fundamental para hacer deporte‚ producto que presta y asegura un rendimiento óptimo para ciertas disciplinas deportivas y un medio para adquirir cierto status representado por la moda‚ vanguardia y conductas propias de algún deportista de elite. Como producto real encontramos a una zapatilla con características adecuadas
Premium Empresa Conocimiento
History of Nike and E-commerce Nike is a major publicly traded sportswear and equipment supplier based in the United States. Nike‚ originally known as “Blue Ribbon Sports” was founded by University of Oregon track and field coach Bill Bowerman and student athlete Philip Knight in January of 1964. Blue Ribbon Sports was operated out of Knight’s automobile trunk‚ as a distributor for Japanese shoe make Onitsuka Tiger. Three years later in 1967‚ Blue Ribbon Sports opened up its first retail store
Premium Bill Bowerman Nike, Inc.
The Nike Corporation Over the years‚ the topic of how the Nike Corporation treats their workers and employees has become quite the controversial issue. Many people who buy Nike products do not know where their products have been and who has made them in the first place. On the other hand‚ many people have decided to boycott the Nike Corporation as a result of finding out how the products were made. My position on the topic would be to boycott Nike products until the way their employees are treated
Premium Occupational safety and health Controversy Laborer
leading athletic brand in the world‚ much of Nike’s success can be attributed to its shrewd marketing strategy. As reported in its 2009-2010 Annual report‚ because NIKE is a consumer products company‚ “the relative popularity of various sports and fitness activities and changing design trends affect the demand for our products”. Therefore‚ Nike must “respond to trends and shifts in consumer preferences by adjusting the mix of existing product offerings‚ developing new products‚ styles and categories‚
Premium Nike, Inc. Tiger Woods Marketing
strategy are used in different corporations. Nike has achieved greatness due to their forms of strategy. Nike is known as the top seller of sports shoes and apparel. In such a competitive field‚ this is close to excellence. To do well in this field requires many inventive and resourceful advertisements and marketing skills. Nike has accomplished this through their great commercials‚ and other forms of marketing. In this paper‚ I will define strategy and show Nike ’s forms of strategy and how their techniques
Premium Nike, Inc. Athletic shoe Marketing