the 4p’s on nike! introduction: nike is a global sports shoe giant company. It is the largest seller of athletic footwear in the world‚ holding the lion share of 33% of the global market. The company has production facilities in Asia‚ sales facilities in almost 200 countries‚ and customer service and other operational units worldwide. The marketing mix or the 4p’s of marketing are product‚ price‚ place and promotion. Nikes 4p’s are the following: 1. Product Nike offers a wide range
Premium Marketing Pricing Nike, Inc.
Introduction Nike is an American multinational corporation that is engaged in the design‚ development and worldwide marketing and selling of footwear‚ apparel‚ equipment‚ accessories and services. The company is headquartered near Beaverton‚ Oregon‚ in the Portland metropolitan area. It is one of the world’s largest suppliers of athletic shoes and apparel and a major manufacturer of sports equipment‚ with revenue in excess of US$24.1 billion in its fiscal year 20. As of 2012‚ it employed more than
Premium Nike, Inc. Athletic shoe
482781 MK 341 C August 30‚ 11 Air Jordan Sneakers 1. Product a. Air Jordan Sneaker 2. Why b. I chose Jordan sneakers because I am a faithful fan of the product. I have been wearing Air Jordan sneakers since the age of 12‚ I have stood in line to buy the latest pair every month ever since then. I also chose this product because many people in my age (18-24) are just as enthused about purchasing these sneakers‚ and have been since Jordan started selling in the 1980’s. There
Premium
domestic jobs overseas where labour is much cheaper. Here are some examples of both advantages and disadvantages of globalisation. This essay makes an attempt to study globalisation in general and the impact of globalisation on the sporting apparel giant Nike. The paper is divided in following subtopics:I.Overview of GlobalisationII.Advantages of GlobalisationIII.Disadvantages of GlobalisationIV.Effect of Globalisation. V.Globalisation at NikeVI.Reasons for Globalisation at NikeVII.ConclusionsVIII.RecommendationsIX
Free Developed country Developing country Third World
Icon Essay With skills‚ so far unriveld‚ Michael Jordan is a true icon of the American Athlete. His talents not only transformed basketball into more than just a game‚ but gave athletes of all ages the inspiration to someday become just as good as Mike himself. Michael Jordan’s dunk inspired the youth and amazed adults all over the world. Love him or hate him‚ Michael Jordan was the best player to ever step on the court; his style and ability was unmatched to everyone in the game of basketball
Premium Michael Jordan Basketball National Basketball Association
keep one’s feet warm‚ it is a fashion statement‚ an athletic enhancer‚ rebellion‚ status‚ and the ins and outs of coolness. Shoes‚ mainly athletic shoes have changed drastically throughout the years. From weight‚ size‚ look‚ and comfort ability‚ Nike has been the leading footwear company to develop and lead such a growing industry. Peter Hitchcock‚ the author of Oscillate Wildly‚ wrote‚ “The shoe is magical‚ within both the history of the commodity and the psychological compulsions of modern
Premium Nike, Inc. Athletic shoe
Nike Advertisement Analysis Every day many Americans sit back and watch the world go by‚ dreaming of getting out and reaching their personal ambitions. Although everyone has goals in mind to achieve‚ success depends on the drive he or she has inside. Imagine a shoe that can supplement that motivational drive. The Nike advertisement creates a conceptual situation that a running shoe can take a person anywhere they want. The caption states this running shoe will be there to give you motivation‚ “if
Premium Rhetoric Appeal
E. > 4 Q3 Which brand of shoes do you prefer to buy? A. NIKE B. ADIDDAS C. OTHER (Specify)…………………………………… Q4 Out of the two brands which is your preferred brand for sporting products (other than shoes)? A. Nike B. Adidas Q5 Which brand products are you better informed about? A. ADIDAS B. NIKE C. NONE Q6 If you have visited a retail outlet of Nike and Adidas then which brand’s staff was better informed about the
Premium Nike, Inc. Brand Adidas
selected was Nike. Nike is engaged in the marketing and sales of footwear‚ apparel‚ equipment‚ accessories and much more around the globe. The primary reason I selected this was the company was despite proving itself to be one of the most sustainable businesses in the world. There is quite a significant amount of controversy on just how sustainable some of its business practices truly were in the past. The main controversy being its use of sweatshops to produce its merchandise. Nike is quite possibly
Premium Sustainability Management Strategic management
Advertising and Public Relations | | Executive Summary Best known for their “Just do it” branding‚ Nike was founded in 1955 by an athlete named Phil Knight who ran track for Bill Bowerman. Originally starting as a footwear distributor for a company known today as “ASICS”‚ the founders of the company decided to take a different approach to their business. When they launched their Nike line‚ they realized that having an athlete endorse their shoes would be a great way to reach out to the world
Premium Nike, Inc. Athletic shoe