Nike SWOT Analysis (Strengths‚ Weaknesses‚ Opportunities and Threats) Strengths - Nike is one of the main shoemaker in the world. It designs and sells shoes for a big variety of sports including basketball‚ baseball‚ golf‚ soccer‚ volleyball‚ tennis‚ football and running. - Nike is strong at research and development‚ as is evidenced by its evolving and innovative product range. Its products go through a rigorous quality control before they go to market. Despite the cost to keep a high-level
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Sports and officially became Nike‚ Inc. in 1971 that is well-known with the swoosh logo and engaged in the design‚ innovation‚ marketing and selling of athletic footwear‚ apparel‚ equipment‚ accessories and services. The company takes its name from Nike the Greek goddess of victory. The company is renown with its slogan “Just Do It” [1] Nike products are sold all around the World includes North America‚ South America‚ Europe‚ Asia Pacific‚ Middle East and Africa. Nike markets its products under its
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CSR Analysis and Impact on Operations Nike has a Code of Business Conduct and Ethics that includes its commitment to the environment and is a signatory of the UN Global Compact. Nike has created a team of sustainability managers led by an independent director. Its environmental goals include producing ’eco-friendly ’ products and minimizing its environmental impact through the reduction of greenhouse gases‚ organic solvents and PVCs. Nike acknowledges the difficulty of tracking environmental
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A new tech has combined the best parts of a Tesla and Nike backpack by combining them into one. Movpak is the first portable electric vehicle and backpack making commuting both easy and fun. BEST PARTS OF TESLA AND NIKE IN ONE BACKPACK Mocpakc is the first backpack that can carry everything you need for the day and you at the same time. To put that more simply‚ it’s a backpack that you can actually ride. Crazy right? Wrong‚ it’s actually quite logical and will make one wonder why it took so long
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Critical Analysis of Nike History Nike began as Phil Knight’s semester-long project to develop a small business‚ which included a marketing plan. This project was part of Phil Knight’s MBA course at Stanford University in the early 1960s. Phil Knight had been a runner at the University of Oregon in the late 1950s. His idea for his project was to develop high quality running shoes. He thought that high quality/low cost products could be produced in Japan and then shipped to the United
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IV. Marketing strategy As a leading athletic brand in the world‚ much of Nike’s success can be attributed to its shrewd marketing strategy. As reported in its 2009-2010 Annual report‚ because NIKE is a consumer products company‚ “the relative popularity of various sports and fitness activities and changing design trends affect the demand for our products”. Therefore‚ Nike must “respond to trends and shifts in consumer preferences by adjusting the mix of existing product offerings‚ developing new
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1.Executive Summary This marketing plan mainly describes Nike future development strategies and goals. This report will include the situation analysis‚ market-product focus‚ the detailed marketing programme and the financial data and projections. In the coming year‚ Nike is going to launch a new product called Nike+ FuelBand‚ which will be marketed in Hong Kong in 2014. The Fuelband allows the wearer to track their physical activity‚ steps taken daily‚ and amount of calories burned. The
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Strengths: • Brand name recognition‚ because Bike has been around so long‚ the brand is recognized and respected both international and domestically. • Brand loyalty‚ Nike has consistently produced quality products that appeal t its consumers both internationally and domestically. • Nike carries a wide arrangement of product with a large amount of options for personal preference. • Nike carries a wide arrangement of product with a large amount of options for personal preference. • Strong international
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“On January 25‚ 1964 Nike‚ formerly known as Blue Ribbon Sports was founded by Bill Bowerman and Phillip Knight. It officially became Nike Incorporated on May 30‚ 1978”(Nike Business). During the late 70s to early 80s Nike’s initial focus was Track and Field but later expanded into various sports such as : soccer‚ golf‚ hockey and basketball just to name a few.” In 1980‚ Nike entered the decade on the success of its Nike Air technology‚ and at the end of that year Nike completed its initial public
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sources of marketing information available to Nike Shoes. This report is used to identify gaps and opportunities of this company. It also shows the internal and external factors and SWOT of Nike’s marketing. Background NIKE is an America company which is headquartered in the Portland metropolitan area. NIKE original know as Blue Ribbon Sport (BRS)‚ it was found by University of Oregen in January 1964 as a distributer and officially became Nike in 1978. NIKE produces a wide range of sport equipment-specially
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