History Under Armour was created in 1996 by a former University of Maryland football player named Kevin Plank. He wanted to make performance apparel that was cool‚ light‚ stayed dry‚ and was comfortable during any workout or practice. Kevin was tired of having to constantly change shirts between two-a-day practices‚ so he went and designed a shirt that was made from synthetic fabrics. His first shirt‚ which was named #0037 was the first shirt in the line of HeatGear‚ which was designed so athletes
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OneSource One-Stop Report Under Armour Inc 27 November 2012 OneSource One-Stop Reports for Under Armour Inc Under Armour Inc 3 rd Floor‚ 1020 Hull Street Baltimore‚ MD 21230 United States Tel: 410-454-6428 Fax: 410-468-2516 Toll Free: (888) 427-6687 www.underarmour.com Employees: Company Type: Corporate Family: Traded: Incorporation Date: Auditor: 5‚400 Public Parent 40 Companies New York Stock Exchange: 1996 PricewaterhouseCoopers LLP Financials in: USD (mil) UA Fiscal Year End:
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Executive Summary 2 1.0 Under Armour Backgroung 1.1Vision Statement 1.2 Mission Statement 1.3 Corporate Philosophy 1.4 Corporate Objectives 1.5 Product Offerings 3 2.0 Market Analysis 2.1 Target Market Profile 2.1.1 Market Segmentation 2.1.2 Market Targeting 2.1.3 Market Positioning 2.2 External Environmental Analysis 2.3 Internal Environmental Analysis 2.4 Summary of SWOT Analysis 4 3.0 Market Recommendation 3.1 Recommended Strategy 5 Reference Executive Summary Under Armour (UA) is an American
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4 Tips While Buying Under Armour Clothes. Under amour is an American company which deals in sports clothing that has spotted a very respectable place in the world market in the domain of sporting goods. They have manufactured great apparels for outdoor events such as fishing‚ hunting etc for both the genders and all age groups. The hunting clothes serves two purposes of providing warmth and comfort. These have become basic necessities in the extreme conditions. They provide safety and comfort simultaneously
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Case #5 Under Armour- Challenging Nike In Sports Apparel Shuying‚ Sai 1 Industry & Market: Under Armour was founded in 1996. The founder is Kevin Plank‚ a former football player who played for University of Maryland. At first‚ it started with a simple idea that making sports T-shirt more comfortable when players wear it. After 15 years‚ Under Armour became a big company who already spread their market into different country. In sporting goods market‚ Nike and Adidas are the two industry-leaders.
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Under Armour is a progressive American sports clothing and accessories company that supplies sportswear and casual apparel. The founder of this sports brand is Kevin Plank who achieved success due to his creation. He designed a superior T-shirt that helps control your body temperature. This synthetic shirt was formed to prevent it from getting soggy‚ and to help enhance your performance. Plank played football‚ and he was fatigued after having to change his moist and heavy t-shirt under his jersey
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The development axes The Under Armour sales have soared to such level that the stated purpose of the Baltimore brand is to compete Nike which is the leader in sportswear sector. For now‚ Under Armour does not seem to make weight. Nike generates more than $ 20 billion worldwide when Under Armour declares a turnover 10 times less. Under Armour will have to catch up in the coming years with a new development strategy. Under Armour should want to seduce a new target which is not the most sensitive in
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Appendices………………………………………………………………………………………21 Appendix 1: Under Armour Revenue……………………………………………………………………21 Appendix 2: Under Armour Key ratios………………………………………………………………….21 Appendix 3: Value Chain…………………………………………………………………..……………22 Appendix 4: Major competitors market share………………………………….……………..………..23 Appendix 5: SWOT analysis……………………………………………………....................................23 8. Citations………………………………………..……………………………………………….24 Executive Summary Under Armour is a company started by
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Introduction Under Armour is currently one of the leading companies in the sports apparel industry whose mission is to “Make all athletes better through passion‚ science‚ and the relentless pursuit of innovation”.1 When Under Armour first broke into the sports apparel industry it was a disruptive pioneer that initially made the two giants‚ Nike and Adidas‚ a little weary. Under Armour revolutionized the sports apparel industry by creating apparel that used synthetic materials as an alternative to
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Background: Under Armour started out in 1996 by Kevin Plank‚ a football player and special teams captain at the University of Maryland. Plank hated constantly changed his sweat soaked clothes at the end of practices and set out to make a better solution. Kevin Plank did extensive research and developed a new kind of clothing that kept athletes cool and dry in even the most brutal conditions. Plank named
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