most effective approach for Tesla would be to use a concentrated segmentation strategy. Tesla should not try to appeal to everyone by engaging in a mass marketing campaign. A concentrated segmentation strategy will allow Tesla to employ its limited resources more efficiently. Geographic segmentation is used when a product satisfies a customer’s want or need that is specific to a region. Tesla can use a geographic segmentation because gas prices vary by region and Tesla can focus its marketing to
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Journal of Strategic Marketing Vol. 20‚ No. 4‚ July 2012‚ 289–312 The globalization of Tesla Motors: a strategic marketing plan analysis Myles Edwin Mangram* SMC University‚ Baarestrasse 112‚ 6302 Zug‚ Switzerland (Received 7 October 2011; final version received 10 January 2012) This case study provides analysis of the strategic marketing plan of electric vehicle manufacturer‚ Tesla Motors. It has profound marketing management implications‚ as it addresses this investigation from the unique perspective
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shows constant decline over a long period of time‚ I will be forced to reallocate my assets into different‚ superior performing securities. With the emergence of new technologies‚ many securities will lose value and many securities will gain value. Tesla Motors has gained as extraordinary amount of value over the last two years‚ from a gross profit in 2011 of only $61‚595 to a gross profit in 2013 of $426‚262‚ because of newer technologies and changed cultural values due to the excessive decline of
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wrong by building an eco-friendly line of electric cars at consumer-friendly prices. Tesla has cars ranging from $30‚000 to $130‚000. Also‚ the car is in fact easier to operate and use than most car brands such as Mercedes‚ BMW‚ and Audi. Elon Musk showed me through the establishment of Tesla Motors that engineering encompasses risk because ideas and inventions could be complete failures(the initial critique of Tesla). Elon Musk taught me that engineering takes innovation through his creation of SolarCity
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ossible-ideas-actually-work/. Last accessed 12/12/2013. 13. Cooke‚ A. (2011). Motivation at work. In: Cooke‚ A Organisation Environment. London: Pearson Custom Publishing. p190. 2. Angelova‚ K. (2013). Elon Musk Had Amazing Severance Packages For Tesla Employees In Case The Company Failed 3 4. CEO.com. (2013). 3 Reasons Why Elon Musk’s Impossible Ideas Actually Work. 5. Cooke‚ A. (2011). Organisation Environment. London: Pearson Custom Publishing. 6. Mind Tools. (2013). Hofstede ’s Cultural Dimensions
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for co-founder of Zip2‚ PayPal‚ SpaceX‚ Tesla Motors Salary $1 [1] Net worth $872 million+ Title CEO and CTO of SpaceX Chairman of SolarCity CEO of Tesla Motors Spouse Talulah Riley (2010-) Justine Musk 2000–2008 Children Five sons Signature Elon Musk (born June 28‚ 1971) is an American engineer and entrepreneur best known for co-founding PayPal‚ SpaceX and Tesla Motors. He is currently the CEO and CTO of SpaceX‚ CEO and Product Architect of Tesla Motors and Chairman of SolarCity. Musk
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Nikola Tesla was extremely significant in America in the late 19th century socially and economically by engineering‚ implementing‚ and advancing the field of electricity. When Tesla came to America in 1884 from Paris‚ the United States was powering homes and businesses with direct current electricity. DC power was severely limited and could only run a mile before another power station had to be built to reenergize the lines that ran overhead. To combat the inefficiency of Thomas Edison’s DC power
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Introduction Tesla‚ an electric vehicle company founded in California in 2003‚ has been attracting a lot of attention worldwide. Tesla focuses not only on producing luxury electric vehicles—it prides itself on being a high-tech brand known for its innovation and creativity. In and attempt to penetrate the Chinese market‚ Tesla unveiled its model S in 2013. Tesla initially expected Chinese consumers’ interest would be high and ambitious sales forecasts. However‚ Tesla’s entry into China has been
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by Tesla Company. The strategy will be conducted a situation analysis of the electronic car market‚ the opportunities
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and discovering a desirable strategic innovation that improve the industry and company profitability (Wit and Meyer‚2005) The threats to new entrants: The threat from new entrants is very high. Entering the electric automotive industry in 2003‚ Tesla itself faced the challenges of being the new entrant into the market having numerous financial troubles that required high capital investments‚ building the brand and distributions channels. However‚ for established manufacturers with considerable
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