How Tesla Motors can manage the extreme competition from large and premium manufactures Daniil Chaika (119102547) Workshop Tutor: John Davison SIM336 - Strategic Management Contents 1.0 Introduction ……………………………………………………………………………….3 2.0 Company Background………………………………………………………………….….3 3.0 PESTEL Analysis……………………………………………………………...…………..3 3.1. Political……………………………………………………………………………..3-4 3.2. Economic……………………………………………………………………………...4 3.3. Social………………………………………………………………………………….4 3.4. Technological…………………………………………………………………………4
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Tesla’s Integration of Marketing Communications Tesla Motors Inc. gained widespread attention by producing the Tesla Roadster in 2008‚ the first federally-compliant electric vehicle. The roadster is also impressive because of its sports car design. Tesla then followed in summer of 2012 with the release of the Model S in the United States‚ which is a fully electric luxury sedan. Tesla Motors was founded in 2003 by a group of intrepid Silicon Valley engineers who set out to prove that electric
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As part of our audit process‚ we will request from Tesla Motors‚ written confirmation concerning representations made to us in connection with the audit. We will issue a written report upon completion of our audit of Tesla Motor’s financial statements. Our report will be addressed to the board of directors of Tesla Motor’s. We cannot provide assurance that an unmodified opinion will be expressed. Circumstances may arise in which it is necessary for us to modify our opinion or withdraw from the engagement
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Importance of socio cultural factors in Tesla Motors Inc. Case Entrepreneurship In term of entrepreneurship‚ Tesla Motors has learned the importance of outsourcing‚ collaboration and knowledge sharing. Tesla Motors was able to see the need for collaboration very early in both their development processes (battery first‚ then EV). As mentioned before‚ Tesla Motors is not a normal car manufacturer. Tesla Motors is the Silicon Valley-form of a company. Tesla Motors also imports executives and management
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German Luxury-Car Makers Look Beyond Home Market BMW to expand Plant in U.S.‚ Daimler Will Boost Investment in China Venture By William Boston and Neal E. Boudette Updated March 28‚ 2014 2:56 p.m. ET A new BMW X4 is unveiled last Friday at the BMW manufacturing plant in Greer‚ South Carolina as the Germany luxury auto maker announced a $1 billion expansion for the plant. Associated Press German luxury car manufacturers BMW AG and Daimler AG have unveiled plans to spend billions on new car
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Marketing mix: a. Product Tesla is a new company. It only has three vehicle models. Based on information that Tesla has a few competitors and it starts make a profit in the first quarter of 2014. We assume that Tesla’s Model X electric vehicles are still in the introductory stage. People who buy its products are innovators and early adopters. The target market is the consumer who wants to take a risk in order to experience new design and technology to experience. Model X has not been released yet
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Threat of New Entrants Just entering the automotive industry in 2003‚ Tesla themselves are facing the challenges of being the new entrants into the market. A high capital is required to begin any business expenditure. Tesla is not expected to become profitable for another 18 months (Taylor‚ 2011). There is a relatively low barrier to entry due to the higher demand for environmental friendly vehicles and with other outlets for available technology for lithium-ion batteries‚ it is a level of playing
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In 2.8 seconds the Tesla Model S P85D can go from zero to sixty MPH. Elon Musk is the owner of Tesla‚ Solar City‚ and Space X. All of those companies all have one thing in common they are all trying to help the world. Tesla is trying to solve the problem of fossil fuels by being an all electric car company. Solar city is using the greatest source of energy from the sun to power your home. Space X is trying to expand the world by exploring other planets in addition to Earth. As the owner of these
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Tesla goes NASCAR with “Ludicrous Mode.” Not real NASCAR. But it could be interesting to see. The 2018 Tesla Model 3 buyers will have the option to add Ludicrous Mode to their electric sedan. What does that mean? It may be a wordplay steal from the movie‚ “Spaceballs‚” which was written and directed by comedy legend Mel Brooks. In that blockbuster classic‚ the spacecraft had a “Ludicrous Speed.” This allowed it to accelerate and reach speeds of a ludicrous nature. I could see Elon Musk being a big
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Guideline Introduction Presentation of Tesla Motors Marketing strategy Marketing Mix New advertising campaign Conclusion 2 幻灯片3 Introduction 3 幻灯片4 I. Presentation of Tesla Motors 4 幻灯片5 Background American company that was founded in 2003 Tesla headquarters is located in Palo Alto‚ California‚ and it has wholly-owned subsidiaries in North America‚ Europe and Asia Tesla has more than 2000 employees and 31 stores all around the world Tesla aims to offer high-performance and
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