MKTG6011W Strategic Marketing Action Learning Project TESLA MOTORS Students: Marcus Chau (1155038866) Subrato Chowdhury (1155058345) Rodrigo Gonzalez (1155065430) Michael Ngan (1155040726) Carolina Quiroz (1155065428) Marcelo Seguel (1155065429) Samir Sepúlveda (1155065427) Professor: Larry K. Y. Poon Teaching Assistant: Yvonne Ning Date: May 10th‚ 2015 Index Executive Summary 1 Methodology 2 Business Strategy of Tesla in the US: 3 Value proposition and Competitive advantage:
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Tesla Motors Norbert Binkiewicz Justin Chen June 4‚ 2008 Matt Czubakowski 1 SWOT Analysis Strengths • • • • Good engineering and technology research capability Able to raise large amounts of capital First mover advantage; the first company to offer a relatively practical fully electric car‚ customers include high-profile figures like Arnold Schwarzenegger‚ George Clooney‚ and Jay Leno Designs and builds many of the components in its cars‚ including the power electronics
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Tesla Model S Project References Deloitte. (2009). Connecting with Gen Y: Making the Short List. Retrieved November 17‚ 2011.http://www.deloitte.com/assets/Dcom- UnitedStates/Local%20Assets/Documents /us_automotive_Deloitte%20Automotive%20Gen%20Y%20Executive%20Summary _0107.pdf Hamilton‚ I. (2011). Apple store of car dealerships opens today. Retrieved November 18‚ 2011.http://ocunwired.ocregister.com/2011/11/18/apple-store-of-car-dealerships-opens- today/12163/ Henry‚ J. (2009)
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| Rashanna Etenburn | BUSI 510 – Managerial Economics | | Executive Summary Tesla Motors is among the top 25 companies “going green” for our economy. Tesla motors is a venture aimed at proving that cars can be environmentally friendly‚ without giving up the speed and power‚ purchasers love. The cost of running this amazing‚ green driving machine is a mere 2 cents per mile. (Ryan‚ 2008) Tesla Motors is a company looking to produce a high-performance electric sports car‚ and is backed
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Tesla has unveiled its most affordable car‚ Model 3‚ on the last day of March at a special event. The car will go to production early next year and the deliveries will begin by the end of 2017. CEO Elon Musk has also revealed his plans to launch the Model 3 in other potential markets‚ the biggest of which is India (population wise). The following tweet by Elon Musk tweeted just before the event tells that Tesla is mostly targeting Asia Pacific‚ South America and Africa‚ countries where the affordable
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On February 14‚ 2018‚ nineteen-year-old Nikolas Cruz went to a high school in Florida and shoot and killing about seventeen people and injuring multiple people in the process. This left Florida in such a tragedy after the shooting. The school didn’t go back in session for over a week or two. It also left many schools around the United States in tear and fear thinking they would be next. Many students all around the United States are walking out of schools and protest gun laws. The cartoon “The Root
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Attachment: [Tesla readies mass-market Model E while other EV makers tread water] In the future‚ gas will be out‚ we would no longer driving a gas car. However‚ when this happen? May be 20 years‚ or 30 years later? We still don’t know that yet‚ but one thing we do know about is many car companies are trying to find different energy to replace gasoline. In currently‚ Electronic car is best much type that fit our need at this moment. There is a very successful Electronic car company called Tesla‚ who
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PRESS RELEASE --Buying Tesla and the Social Class of Green Technology-- Electric Cars are not a new concept‚ but are finally gaining a market share in today’s car market. These cars are extremely efficient and produce the least pollution out of any other car‚ however they have also become a symbol of status and wealth exemplified by Tesla Motor’s fast and status-oriented automobile models. The article “Positive and Negative spillover effects from Electric Car Purchase to Usage” by Klockner
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Supercharger Network: Tesla Motors has started operating its new Supercharger stations on the motorways of the UK‚ and is working on spreading its network across Europe to meet increasing recharging needs‚ according to a report released by EV Fleet World. The installed units are capable of recharging 50% of the Tesla Model S’s 310 mile-range in roughly 20 minutes. As of June 2015‚ Tesla operated 22 Superchargers in the UK‚ with many more to be released later this year and next year. Apart from the
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efficient cars. Sustainability is also the reason Musk decided to collaborate Tesla and SolarCity. Tesla is now offering roof tiles and solar powered home amenities from SolarCity. Another goal of Tesla’s is safety. A new record was set by the Model S for obtaining the lowest likelihood of injuries (“Tesla’s Mission Accelerate”). During safety testing for rollover risk‚ the Model S refused to turnover and modifications had to be made in order to get the car to rollover. The reason the rollover risk
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