Marketing mix: a. Product Tesla is a new company. It only has three vehicle models. Based on information that Tesla has a few competitors and it starts make a profit in the first quarter of 2014. We assume that Tesla’s Model X electric vehicles are still in the introductory stage. People who buy its products are innovators and early adopters. The target market is the consumer who wants to take a risk in order to experience new design and technology to experience. Model X has not been released yet
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Threat of New Entrants Just entering the automotive industry in 2003‚ Tesla themselves are facing the challenges of being the new entrants into the market. A high capital is required to begin any business expenditure. Tesla is not expected to become profitable for another 18 months (Taylor‚ 2011). There is a relatively low barrier to entry due to the higher demand for environmental friendly vehicles and with other outlets for available technology for lithium-ion batteries‚ it is a level of playing
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Tesla goes NASCAR with “Ludicrous Mode.” Not real NASCAR. But it could be interesting to see. The 2018 Tesla Model 3 buyers will have the option to add Ludicrous Mode to their electric sedan. What does that mean? It may be a wordplay steal from the movie‚ “Spaceballs‚” which was written and directed by comedy legend Mel Brooks. In that blockbuster classic‚ the spacecraft had a “Ludicrous Speed.” This allowed it to accelerate and reach speeds of a ludicrous nature. I could see Elon Musk being a big
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Tesla Motors Introduction Tesla Motors‚ Inc is a Palo Alto‚ CA based company that designs‚ manufactures‚ and sells electric luxury cars and electric vehicle powertrain components. These cars are primarily sold in the United States‚ however they are becoming increasingly popular in the United Kingdom‚ Ireland‚ Japan‚ Hong Kong and Singapore. Currently‚ Tesla has two models available for purchase‚ the Roadster and Model S. A third model‚ Model X‚ will be available at beginning of 2014. Model S car
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Tesla Motors Portfolio‚ Program and Project Management Course Project PM 587 Contents Introduction Tesla Motors designs and manufactures the most advanced electric vehicles and electric power trains in the world. Tesla Motors do not compromise on innovation‚ performance‚ or appeal. Nor does Tesla Motors compromise commitment to hiring and developing the best from around the world. Tesla Motors work in small‚ focused teams‚ which much like our products are agile‚ efficient‚ and focused
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Guideline Introduction Presentation of Tesla Motors Marketing strategy Marketing Mix New advertising campaign Conclusion 2 幻灯片3 Introduction 3 幻灯片4 I. Presentation of Tesla Motors 4 幻灯片5 Background American company that was founded in 2003 Tesla headquarters is located in Palo Alto‚ California‚ and it has wholly-owned subsidiaries in North America‚ Europe and Asia Tesla has more than 2000 employees and 31 stores all around the world Tesla aims to offer high-performance and
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Elon Reeve Musk is a South African-born tech-entrepreneur‚ capitalist‚ engineer‚ inventor‚ and philanthropist. He is the founder‚ CEO‚ and CTO of Space X‚ co-founder‚ CEO and product architect of Tesla Inc.‚ co-founder and chairman of Solar City‚ co-chairman of Open AI‚ co-founder of Zip2‚ and founder of X.com which merged with PayPal of Confinity. He was born in 1971‚ in Pretoria‚ South Africa. His mother was nutritionist from Canada and his father an engineer. Musk’s interest in computers led to
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partially supported by local governmental authorities‚ some companies are providing proprietary charging networks. An example of the latter is the Tesla supercharger network provided by Tesla Motors which‚ in June 2013‚ announced an upgrade of their stations to become "Tesla stations" which would also support under-two-minute battery swaps for the Tesla Model S.”. Using an electric car will dramatically reduce gas emissions that cause the greenhouse effect and air pollution. This will later on control
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Elon Musk is an engineer and entrepreneur who builds and operates companies to solve environmental‚ social and economic challenges. He is currently the CEO and CTO of SpaceX and CEO and Chief Product Architect of Tesla Motors. He was an early investor in SpaceX‚ PayPal‚ Inc.‚ Tesla Motors‚ and Zip2‚ and is widely considered a co-founder of each company. Musk invented the Hyperloop‚ a high-speed transportation system. He was born and raised in South Africa; his mother was Canadian and his father
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in the world‚ it can be tough to spend it all. It will be even tougher to spend when you’re dead. If you’re Google CEO and co-founder Larry Page‚ though‚ you already know how you want your money to live on after you’re gone: support innovators like Tesla CEO Elon Musk. That’s what Page said at the TED conference in Vancouver‚ Canada this week‚ anyway‚ adding that the already-wealthy Musk is worthy of the Page billions because he’s one of the people who can change the world. Page said: He wants
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