Table of contents 1. Introduction 3 2. Market definition 5 3. Industry attractiveness and profitability 5 4.Tesla in the market 9 4. Sustainability of the competitive advantage 11 1.1 Trends in the automotive industry 11 1.2 The isolating mechanisms 12 1.3 Strategy recommendations 13 5.Conclusion 14 6.Bibliography 14 1. Introduction The Encyclopaedia Brittanica defined the automotive industry as all the companies and activities involved in the manufacturing of motor vehicles‚ including
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social media. However‚ management should be aware of the risks and impact to the company’s reputation should the employee publish something that puts the company is a negative light. Keywords: blogging‚ social media‚ reputation Tesla CEO Elon Musk was right when he blogged about impending layoffs just before announcing them to company employees Blogging and tweeting can have both positive and negative impacts on the image and reputation of a company. The use of social media
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FIRST SEMESTER 2014/2015 ASSIGNMENT: CASE STUDY “TESLA MOTORS. INC” PREPARED FOR: PROF‚ MADYA DR. HARTINI BT AHMAD PREPARED BY: MOHAMMED HALIRU BERI (816081) SUBMISSION DATE 24TH NOVEMBER‚ 2014. Background Tesla Motors‚ Inc. is an American company that was founded in 2003 by a group of brilliant and innovative Silicon Valley engineers. These engineers proved that electric vehicles could be awesome substitute of the gasoline powered cars. Tesla not only designs‚ produces and markets electric cars
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Tesla Motors Norbert Binkiewicz Justin Chen June 4‚ 2008 Matt Czubakowski 1 SWOT Analysis Strengths • • • • Good engineering and technology research capability Able to raise large amounts of capital First mover advantage; the first company to offer a relatively practical fully electric car‚ customers include high-profile figures like Arnold Schwarzenegger‚ George Clooney‚ and Jay Leno Designs and builds many of the components in its cars‚ including the power electronics
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MKTG6011W Strategic Marketing Action Learning Project TESLA MOTORS Students: Marcus Chau (1155038866) Subrato Chowdhury (1155058345) Rodrigo Gonzalez (1155065430) Michael Ngan (1155040726) Carolina Quiroz (1155065428) Marcelo Seguel (1155065429) Samir Sepúlveda (1155065427) Professor: Larry K. Y. Poon Teaching Assistant: Yvonne Ning Date: May 10th‚ 2015 Index Executive Summary 1 Methodology 2 Business Strategy of Tesla in the US: 3 Value proposition and Competitive advantage:
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| Rashanna Etenburn | BUSI 510 – Managerial Economics | | Executive Summary Tesla Motors is among the top 25 companies “going green” for our economy. Tesla motors is a venture aimed at proving that cars can be environmentally friendly‚ without giving up the speed and power‚ purchasers love. The cost of running this amazing‚ green driving machine is a mere 2 cents per mile. (Ryan‚ 2008) Tesla Motors is a company looking to produce a high-performance electric sports car‚ and is backed
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manned flight in 2015. In 2003 Elon founded Tesla Motors an electric car company. He went into this company with several different investors Martin Eberhard‚ Marc Tarpenning‚ Ian Wright‚ and JB Straubel. He personally invested 70 million dollars into Tesla Motors. With the other investors the combined investment is more than 180 million dollars. Elon became CEO of the company after a performance review replacing Ze’ev Drori. Elon said that Tesla needed to cut about 10 percent of the company’s
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Tesla Model S Project References Deloitte. (2009). Connecting with Gen Y: Making the Short List. Retrieved November 17‚ 2011.http://www.deloitte.com/assets/Dcom- UnitedStates/Local%20Assets/Documents /us_automotive_Deloitte%20Automotive%20Gen%20Y%20Executive%20Summary _0107.pdf Hamilton‚ I. (2011). Apple store of car dealerships opens today. Retrieved November 18‚ 2011.http://ocunwired.ocregister.com/2011/11/18/apple-store-of-car-dealerships-opens- today/12163/ Henry‚ J. (2009)
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Tesla has unveiled its most affordable car‚ Model 3‚ on the last day of March at a special event. The car will go to production early next year and the deliveries will begin by the end of 2017. CEO Elon Musk has also revealed his plans to launch the Model 3 in other potential markets‚ the biggest of which is India (population wise). The following tweet by Elon Musk tweeted just before the event tells that Tesla is mostly targeting Asia Pacific‚ South America and Africa‚ countries where the affordable
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On February 14‚ 2018‚ nineteen-year-old Nikolas Cruz went to a high school in Florida and shoot and killing about seventeen people and injuring multiple people in the process. This left Florida in such a tragedy after the shooting. The school didn’t go back in session for over a week or two. It also left many schools around the United States in tear and fear thinking they would be next. Many students all around the United States are walking out of schools and protest gun laws. The cartoon “The Root
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