is the price of corn (in dollars per bushels) and QD is the quantity of demanded of corn ( in billions of bushels) and that QS = 20 + 4P is the supply curve for corn where QS is the quantity of corn supplied (in billions of bushels). a. What are the equilibrium price and quantity? At equilibrium‚ QD =QS 80 - 2P= 20 + 4P 6P = 60 P = $10 Qd = 80 – 2(10) = 80 -20 = 60 billion bushels Qs = 20 + 4(10) = 60 billion bushels b
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The selection of segmentation method and a doctor’s diagnosis are similar in that they both use a process of elimination to narrow down the field to find the correct product for the customer‚ or diagnosis for a patient. The doctor begins with a series of questions‚ and basic testing to “start segmenting the market”‚ once the doctor has a better understanding of the possible ailments‚ the “product mix” is identified and she is able serve the customer/diagnose the problem. A general doctor begins
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neutralize threats • avoid weaknesses Copyright © by Houghton Mifflin Figure 8.1 8–1 Porter’s Generic Strategies Strategy Type Definition Examples Differentiation Distinguish products or services Rolex (watches) Mercedes-Benz (automobiles) Nikon (cameras) Cross (writing instruments) Hewlett-Packard (hand-held calculators) Overall cost leadership Reduce manufacturing and other costs Timex Hyundai Kodak Bic Texas Instruments Focus Concentrate on specific regional market‚ product market
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Results - Current STP (Mar keting Positioning) Strategically position ed Same image all arou nd the world “Welcome to the cok e side of life” First thing comes into their mind is happine ss and entertainment Research Results - Current Marketin g Mix(4Ps) •
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NONFICTION; HEADMAN Was a Woman: The Gender Egalitarian Batek of Malaysia‚ the (Book); ENDICOTT‚ Kirk; ENDICOTT‚ Karen L. THE BATEK OF MALAYSIA 3. EXPLORING EYE By: Beswick‚ Jon. Architectural Review‚ Oct2010‚ Vol. 228 Issue 1364‚ p080-083‚ 4p‚ 8 Color Photographs Subjects: BATEK (Malaysian people); VERNACULAR architecture; HUTS; MALAYSIA; DESIGN & construction C. Aspects of Culture 4. Kinship 5. Social Organization 6. Sickness and Healing THE BATEK
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Services’ existing marketing approach and offer suggestions for focusing market research and what types of media to use. Additionally a review will be made of McBride’s target market and how the existing strategy relates to the marketing principles of the 4Ps and SIVA. Target Market McBride’s target market is professionals and retirees purchasing a primary of secondary residence as well as individuals or families looking to purchase recreational properties. They service the following states: Idaho‚ Wyoming
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of the individual were far less important than the whole of society. Not only did this lead to a rivalry but it lead to each side to despise the rival ideology and the way the other side administered its nation. Controversial U.S president Richard Nikon stated “The cold war isn’t thawing‚ it is burning with a deadly heat‚ communism isn’t sleeping; it is‚ as always plotting‚ scheming‚ working‚ fighting”. In contrast Nikita Khrushchev himself claimed that ‘support given by United States rulers is rather
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September 17‚ 2010‚ from http://www.americanchronicle.com/articles/view/110689 Pasini‚ M. (2008‚ April 7). IDC on 2007 Sales: Nikon‚ Sony gain in dSLRs; Samsung up‚ Kodak holds on in Digicams: The Imaging Resource. Retrieved September 18‚ 2010‚ from http://www.imagingresource.com/NEWS/1207604859.html Shanklan‚ S. (2008‚ April 2). Underexposed: Canon loses SLR share‚ as Nikon surges. Retrieved‚ September 19‚ 2010‚ from‚ http://news.cnet.com/8301-13580_3-9882670-39.html Sony Corporation of America (2010)
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Case Presentation Kodak’s Strategy 1 Group 4 Name Md. Asif-Al-Noor Monira Mahsharan Marshal Richard ID 10364040 10264014 10364057 2 Agenda • • • • • • • Company Overview Product line External Factors Analysis – Porter’s 5 Forces Model – Industry Driving Forces – Key Success Factors – Strategic Group Mapping Internal Factors Analysis – Core Competences – SWOT Analysis – Value Chain Kodak Strategy – Based on Case – Why Kodak’s 4-year Strategy failed – Reasons for Failure – Based on Current
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Services‚ a research plan is needed. While making a marketing plan the 4Ps have to be answered with SIVA. The 4Ps are Product‚ Promotion‚ Price‚ and Place. The 4Ps are considered to be on the supply side of the equation. On the demand side of the equation SIVA is found. SIVA stands for Solution‚ Information‚ Value‚ and Access. When the two are put together in the equation side by side you have a form where each part of the 4Ps demands an answer from SIVA. The first P is product‚ what is the product
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