………………………………………………………………... 13 Introduction Company background Nikon Corporation is well known for its cameras in consumer world‚ and it also produces film scanners‚ telescopes and binoculars‚ eyeglasses and ophthalmic equipment‚ microscopes‚ surveying equipment‚ precision equipment‚ and optical equipment. According to Nikon Corporation - Company Profile‚ Information‚ Business Description‚ History‚ Background Information on Nikon Corporation‚ “Nikon has also famous in the semiconductor industry by manufacturing
Premium Digital single-lens reflex camera Nikon Camera
| Marketing Coursework | Report on Digital Camera for Nikon Corporation | | Tung Nguyen | 2/7/2012 | Part 1 of the report is the research which is aiming to identify the current product‚ new trends in the digital camera market. After examining the market‚ in part 2‚ a marketing plan is introduced for Nikon Corporation‚ including new product’s position‚ segmentation criteria‚ targeting strategy‚ distribution and promotion. | List of contains Part 1 - Market Research Page Introduction
Premium Digital single-lens reflex camera
Compare and Contrast Nikon with Canon in Digital SLR Cameras Jingfan Chen Chris Brock University NO. 5515275 PMPC-Business 6P12 Writing Class Isabell Camillo Dec 4‚ 2013 Compare and Contrast Nikon with Canon in Digital SLR Cameras Introduction Today Nikon and Canon constantly battle for the top position in the digital SLR cameras market. These two companies were the first to make the leap from film to digital‚ and their initial impressions in the market make them the dominant
Premium Digital single-lens reflex camera Camera
Nikon < NEC Corporation.. Nintendo.. > Nikon Parent Company Mitsubishi Group Category Consumer Electronics Sector IT and Technology Tagline/ Slogan At the heart of the image; I am Nikon USP Professionalism‚ Authenticity and Innovation/Nikkor Lenses STP Segment High end quality SLR cameras‚ ophthalmic lenses and optical products for consumers Target Group Urban upper middle and upper class individuals Positioning Traditionally associated with Professional Photography;
Premium Marketing Camera Digital single-lens reflex camera
TOPIC: THE DIGITAL CAMERA SUBTOPICS: -HISTORY -TYPES OF DIGITAL CAMERAS -PARTS OF A DIGITAL CAMERA -RELATIONSHIP BETWEEN ANALOGUE AND DIGITAL CAMERAS (Advantages and Disadvantages of Each). HISTORY OF DIGITAL CAMERAS The World‘s First Digital Camera by Kodak and Steve Sasson The Evolution of Digital Cameras A film-free camera was patented as early as 1972 by Texas Instruments‚ but Kodak
Premium Digital single-lens reflex camera Digital camera Camera
something that nobody else has seen or perceived. This idea has made a long way from canvas-paintings to using cameras. Cameras‚ in their turn have also experienced a rather fast evolution and nowadays everybody has a notion of what a digital camera is and the majority of people use digital cameras. According to a standard definition a digital camera is “…opposed to a film or video camera‚ uses an electronic sensor to transform images and video into electronic data”. Years ago people used to possess
Premium Digital camera Camera Memory card
Table of Contents Executive Summary 2 Situation Analysis 3 Market Summary 3 Market Demographics 4 Geographic: 4 Demographic: 4 Psychographics: 5 Behavioral: 5 Market Needs 5 Market Trends 7 SWOT Analysis 8 Competition 9 Product Offering 10 Key to Success 10 Critical Issues 11 Marketing Strategy 12 Mission 12 Marketing Objectives 13 Financial Objectives 13 Target Markets 14 Positioning 15 Marketing Mix 15 Product 15 Price 16 Place 16 Promotion 16
Premium Digital single-lens reflex camera Camera Marketing
alleged violation of competition laws incurred which hurt the brand image of Nikon a few times. Nikon’s opportunities include online sales opportunities by leveraging the e-commerce market and effectively using online marketing options‚ expanding their presence in the global market‚ and creating more innovative product offerings. Nikon’s threats include the rapid technological changes‚ the increasing appeal of high end camera phones and their social networking integration facilitating easy sharing of
Premium Digital single-lens reflex camera Marketing Nikon
Digital Cameras Digital cameras allow computer users to take pictures and store the photographed images digitally instead of on traditional film. With some digital cameras‚ a user downloads the stored pictures from the digital camera to a computer using special software included with the camera. With others‚ the camera stores the pictures directly on a floppy disk or on a PC Card. A user then copies the pictures to a computer by inserting the floppy disk into the disk drive or the PC Card into a
Premium Digital single-lens reflex camera Digital camera Camera
Contents Digital Cameras 2 Introduction 2 Title 1 2 Title 2 3 Title 3 3 Works Cited 4 Tan Wen Han Abubakar Santuraki PITS003 16-4-10 Digital Cameras Introduction Digital cameras allow computer users to take pictures and store the photographed images digitally instead of on traditional film. With some digital cameras‚ a user downloads the stored pictures from the digital camera to a computer using special software included with the camera. With others‚ the camera stores the pictures
Premium Digital single-lens reflex camera Digital camera Camera