Ansoff’s Matrix Igor Ansoff in 1957 created the Matrix. It is a marketing planning tool‚ used for identifying and categorising growth opportunities. The matrix considers on two dimensions: markets and products. |Existing Products|New Products|Risk| Existing Markets|||| New Markets|||| Risk|| Market Penetration| Involves:|Methods:|Use when:| • Increasing market share in current markets with current products.• Securing dominace in growth markets‚ but saturated markets are hard to
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Case 20: PEPSICO CHANGCHUN JOINT VENTURE Capital Expenditure Analysis Study Questions Q1. Use the information in the case to construct two sets of NPV and IRR analysis from joint venture view and Pepsico. Based on the results‚ what would be your decision on the proposed Changchun joint venture? Q2. Comment on the financial projections that PepsiCo used in its capital budgeting exercise‚ especially the NOPBT Cap‚ foreign exchange rate projection and the discount rate. Q3. What differences might
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Introduction of Ansoff Matrix This well known marketing tool was first published in the Harvard Business Review (1957) in an article called ’Strategies for Diversification’. It is used by marketers who have objectives for growth. Ansoff’s matrix offers strategic choices to achieve the objectives. There are four main categories for selection. The market penetration strategy is the least risky since it leverages many of the firm’s existing resources and capabilities. In a growing market‚ simply maintaining
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11/18/2007 Online Social Networks and E-Commerce Their Threats to Privacy and a Proposal for a New Blanket Privacy Policy and Accountability Infrastructure for Consumer Online Privacy Clarence Lee and Shirley Fung Clarence Lee and Shirley Fung Table of Contents Introduction..........................................................................................................................6 Background...............................................................................
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The types of intelligence are as follows: Spatial: People who are spatially intelligent are good at visual things such as visual arts like architecture and designing. Linguistic: People who are linguistic are good with verbal and written things. They are usually good at reading‚ writing‚ telling stories‚ learning languages and public speaking. They learn best by discussing‚ debating‚ reading and writing. Logical-mathematical: These people are good with reasoning‚ abstractions‚ logic and
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The Roman Empire fell in 476 B.C. Romans were corrupt in many ways. The Romans political‚ economic‚ and militaristic powers I feel are the 3 main factors of why the Empire fell. The Romans political power was extremely in need of assistance. Being part of the government in Rome was seen as a punishment instead of a reward. Government officials were mostly assassinated or committed suicide (Document A). There were also many civil wars‚ which led to the division of the empires. Rome was politically
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This paper is about how the plant cells and solar cells are similar to each other as well as how they are different to one another. In addition this paper explains how the laws of thermodynamics apply to each of the plant and solar cells system. Plant Cells and Solar Cells Photosynthesis is the process of producing and releasing oxygen in the air. It needs sunlight‚ carbon dioxide and
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levels of these minerals decrease Adipose tissue is also stored in bone cavities; can be released and used as source of energy ♦Blood cell production Red bone marrow produces blood cells and platelets Extracellular Matrix ♦Bone‚ cartilage‚ tendons‚ and ligaments are all connective tissues; characteristics are determined by their extracellular matrix ♦Matrix Contains collagen‚ ground substance and other organic molecules ◘Collagen koila (glue) + gen (producing) Tough‚ ropelike protein ◘Proteoglycans
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and animal cells have several differences and similarities. For example‚ animal cells do not have a cell wall or chloroplasts but plant cells do. Animal cells are round and irregular in shape while plant cells have fixed‚ rectangular shapes. Animal Cell Plant Cell Cell wall Absent Present (formed of cellulose) Shape Round (irregular shape) Rectangular (fixed shape) Vacuole One or more small vacuoles (much smaller than plant cells). One‚ large central vacuole taking up 90% of cell volume.
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body; they also give us our features. But without bone cells we would have no bones. Bone cells are the living units that make up your bones and keep them functioning. Bone cells have two major roles‚ which are the production of new bones and resorption or destruction of old bone. They also carry out other small roles. There are four main types of bone cells: Osteogenic‚ which are bone cells that respond to traumas‚ osteoblasts‚ which form bone matrix around themselves by laying down collagen fibers and
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