Case 1: Acclaim Entertainment Capital Budgeting: Multiple Projects with Unequal Lives Acclaim Entertainment‚ Inc. is a mass marketer of interactive entertainment software whose games can be played on such well known video game systems as Nintendo and Sega. Some of their more successful games include Mortal Kombat I and II‚ NBA Jam I and II‚ Maximum Carnage‚ Virtual Bart (Simpson)‚ and NFL Quarterback. Acclaim has also obtained licenses from True Lies‚ Batman Forever‚ and Spiderman. The interactive
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Blue Ocean Strategy MKT/421 August 11‚ 2014 Blue Ocean Strategy The Blue Ocean Strategy is a slang term for the uncontested market space for an unknown industry or innovation (Investopedia‚ 2014). Take the circus industry‚ for example‚ its appeal is in rapid decline as technology becomes more interesting than seeing chained animals perform. When the circus first came out‚ it was the 1700 where no one had ever seen performances of its kind. Now the traditional circus’s audiences are in
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Video games have progressed immensely in price and technology over the past thirty years making them more popular then ever. Video games were originally for arcades‚ then came the first home console. The graphics have changed a lot since the first console game. Games colors were originally just black and white now they have more colors then you can think of. Not all businesses made it through competition of other businesses. In the seventies video games were fairly new. Some companies were
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consumer is that the demand for the Wii is not as high as in the previous year so therefore Nintendo dropped the price. Another factor that would affect the supply and demand for the Wii would be Nintendo and its knack for creating new and innovative games for the Wii. Having already purchased a Wii after playing one game a couple hundred times you get bored and you start to look around for new games. If Nintendo stops creating new games it could have a negative effect on the demand for the Wii and could
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sony broke partnership with nintendo. Ken Kutaragi became a hero to gamers world wide when he broke the norm of gaming on the third of December 1994. His groundbreaking‚ and courageous attempt to break all expectations for gaming consoles‚ he made a console that used disks instead of cartridges‚ developed technologies far ahead of its time‚ and made gaming what it is today. Ken Kutaragi was
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Promotion Nintendo knows that it has a unique and attractive product to a wide demographic at an affordable price. To generate the sales and profits that we have forecasted though will require all of the above features to be effectively communicated to our customers. This is where promotion enters the marketing mix. This mix will consist of a blend of personal selling‚ advertising‚ sales promotion‚ public relations‚ and web site. Our promotional strategy will be based on the Wii Fit target audience
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manufacturers and game producers‚ and global economic health. The major business characteristic that shapes strategy is the competition‚ combined with the large size of the industry. The market is dominated by three global firms - Microsoft‚ Sony and Nintendo. They are all locked into the same technology cycle‚ and the dawn of each cycle provides an opportunity for tremendous gains or losses in market share. The strategies of each of these firms are heavily influenced by the competition and the technology
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releases a newer version and sales start to sore. In 1985 Nintendo enters the market with the NES. Nintendo still outsells both companies 10 to 1. In 1995 Sega releases Sega Saturn three months before the projected date and there are not enough games released because of this and sales are dismal. The same year Sony releases the Playstation at $100 less than expected with a variety of different game titles‚ sales are strong. In 1996 Nintendo releases the N64 which is received well by the public. Sega
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goody-two-shoes. So one day he comes to school with a crimson red Nintendo DS‚ bragging to everyone how cool it looked. Showing it to people and pointing out every aspect that it had. The more that he ranted about his crazy “new technology” the more angry and frustrated we all had gotten. Later that day‚ just before lunch had started Tionna and Whitney were sitting in front of me‚ so I tap on Tionna’s shoulder saying that we should take Eugene’s Nintendo. I had said that to her with the mindset that it wasn’t
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Sony released their first video game console under the brand name Playstation in September 1995 in North America‚ it was competing with the likes of Sega Saturn and Nintendo 64. PlayStation was initially supposed to be a joint venture between Nintendo and Sony to develop a CD-ROM add-on for Nintendo consoles in 1991. However‚ Nintendo later abandoned the partnership due to their apprehension over the control of Sony on the final
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