Title A study of marketing strategy of shopping centre for customer retention in Hong Kong Author(s) Chu‚ Ka-wai; g1Vag Citation Issue Date 2009 URL http://hdl.handle.net/10722/128605 Rights The author retains all proprietary rights‚ (such as patent rights) and the right to use in future works. A STUDY OF MARKETING STRATEGY OF SHOPPING CENTRE FOR CUSTOMER RETENTION IN HONG KONG by CHU KA WAI DISSERTATION Submitted in partial fulfillment of the requirements
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Apple iPod‚ after which the rest of the company began to envy them. Forbes Journal – date 21 August 2012 According to Forbes‚ Apple is now the most valuable company in the history in terms of market capitalization. When the concept of the iPhone 5 the stock of Apple had risen more than 2 percent‚ to give the company a market-cap of over $620 billion with shares trading over $662.00 apiece. The company continued to be on top of their game‚ but despite that they continued to produce more and more
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Definition of Strategy: The term “strategy” is usually used in two perspectives. As an adjective assigning particular important to some actions‚ activity or process‚ it is possible to speak of strategic management‚ strategic planning or decision making. These are all dreams to be activities‚ which are essential to the organization existence. It can also be used as a noun‚ to describe a path way along which the organization moves towards its goals or objectives. The term “strategy” stems from the
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corporate reputation is also found to be a mediator of the corporate image’s effect on consumers’ product evaluation. Practical implications – The paper suggests that marketers should carefully consider the corporate name when designing their branding strategies. Marketers are also called on to adapt their corporate branding approaches to fit each marketing environment and enhance corporate loyalty to reduce the switching behavior of
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CHAPTER 5: MANAGEMENT FUNCTIONS (M) 1. Which one of the following is not one of the three steps of controlling? A. Monitoring B. Evaluating * C. Authorizing D. Correcting (E) 2. According to Douglas McGregor‚ team members that require supervision‚ direction and threat of punishment for non-compliance are called _____ employees. * A. Theory X B. Theory Y C. Theory Z D. Non-compliant (E) 3. William Ouchi’s approach that managers in Japanese companies have a better relationship
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.......... 3 1.1 Report objectives .............................................................................................. 4 1.2 The Strategic Drift............................................................................................. 5 1.3 Amazon.com Overview ...................................................................................... 6 2.0 Analysis ................................................................................................................ 7 2.1 External
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Severn Cullis-Suzuki gave the speech at the UN Earth Summit of 1992‚ when she was only 12 years old. E.C.O raised money with members of ECO‚ to attend the Summit in Rio de Janeiro. Severn Cullis-Suzuki personally wrote the entire speech (below) Hello‚ I’m Severn Suzuki speaking for E.C.O. - The Environmental Childrens Organisation. We are a group of twelve and thirteen-year-olds trying to make a difference: Vanessa Suttie‚ Morgan Geisler‚ Michelle Quigg and me. We raised all the money ourselves
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historic piece of legislation that permits Indian tribes to withdraw funds held in their account for the purpose of managing those funds themselves. However as soon as money is taken out from these accounts the U.S is no longer responsible for it. 5. Section 465- authorizes the Secretary to purchase fee land with federal funds‚ convert land into trust status‚ nd assign it to an Indian tribe. Meaning they can aquire additional trust land. 6. Public Land 280- main intent was to eliminate lawlessness
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Strategy formulation is vital to the well-being of a company or organization. There are two major types of strategy: (1) corporate strategy‚ in which companies decide which line or lines of business to engage in; and (2) business or competitive strategy‚ which sets the framework for achieving success in a particular business. While business strategy often receives more attention than corporate strategy‚ both forms of strategy involve planning‚ industry/market analysis‚ goal setting‚ commitment of
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We chose Broad Differentiator as the basic strategy for our company. Through this strategy‚ our company will attempt to differentiate our product line in several distinct dimensions. By providing products that are vastly superior and unique from our competitors and pricing the products affordably‚ we can gain customers’ loyalty and awareness. Since our company’s main focus is premium products we will aim for high contribution margins‚ around 50%‚ on average‚ over all five products. After establishing
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