product and is not to be photocopied 0201 - 0520 - 2010 Page 2 CONTENTS TABLE OF CONTENTS EXECUTIVE SUMMARY MARKET OVERVIEW Market definition Research highlights Market analysis MARKET VALUE MARKET SEGMENTATION I MARKET SEGMENTATION II FIVE FORCES ANALYSIS
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Task: Identify three business terms. Define each from three different sources. Terms & Definitions: Product Differentiation Making products that stand out from the competition in terms of price‚ quality or service. Methods include: Establishing a strong brand image for a good or service. Making the unique selling point of a good or service clear. Other competitive factors‚ such as having a better location‚ design‚ appearance or price than rivals. A marketing process that showcases the
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Apple‚ Inc. Group No. 3 Stephen Combs‚ Elizabeth Hardee‚ Melissa Sutton February 12‚ 2014 The Company What better time to explore the past‚ present‚ and future of Apple‚ Inc. than at the celebration of Macintosh’s 30th birthday? Apple began in 1976 in Cupertino‚ California‚ when three men‚ Steve Jobs‚ Steve Wozniak‚ and Ronald Wayne‚ decided to start a company that specialized in personal computers. The company began as Apple Computer‚ Inc. The Apple I was the first product offered by Apple
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Table of Contents Assignment Question ASSIGNMENT 1 1. Michael Porter’s five forces model is a popular framework used for analysing the competitive structure of an industry. With reference to an industry you are familiar with‚ discuss the application of this model in the analysis of the given industry. 2. The success of the Mauritian tourism sector has been attributed to a large extent to the possession of core competences by the tourist operators. (i) Explain the
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EXECUTIVE SUMMARY In December 2012‚ Nintendo Co.‚ Ltd introduced Wii U and hoped it can create another gaming sensation as Wii. However‚ not only Wii U is not as successful as Wii‚ the consumer’s confidence level is declining even in Nintendo’s home market – Japan. Wii U faces competitions from both direct (videogames) and indirect (social/online games and other entertainments) competitors. In addition‚ given Nintendo’s image‚ Wii U is perceived as casual game and received poor response from its
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STUDENT HAND-OUT WORKSHEET ON INDUSTRY STRUCTURE This worksheet was developed to apply Porter’s Five Forces analysis to an industry. For each of the factors listed below‚ place an “X” in the appropriate column (Yes‚ No or Moderate). Once you have completed the analysis of the five forces‚ compute the number of factors for each category‚ and write down the number for the overall analysis. 1. Threat of entrants: |+ factors (favorable to industry)
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Five Forces Analysis of Wal-Mart Industry Threat of Competitors: The biggest threat in the US Grocery/Discount Retailer industry is competition. In particular‚ the main players are Wal-Mart‚ Kmart and Target. These firms also face competition from wholesalers such as BJ’s and Costco. Wal-Mart‚ as the industry leader‚ has adopted a cost leadership generic strategy. In the past‚ most firms have not been able to match Wal-Mart’s “everyday low prices.” The problem is that Wal-Mart’s barrier to entry
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Five Forces Analysis of PC Industry Threats of Entry The threats of new entrants in the PC industry are low in the U.S. market. The advanced technology is required to make and design PC. The US PC market was dominated by a few big names in year 2007‚ for example HP‚ Dell‚ Apple‚ and they have their own differentiate products. It is thus hard for new competitor to break into the established brand and customer loyalty. Each firm has contract or has built tight relationship with its suppliers
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Analysis of the Nintendo Wii Market in 2006. Please note that an analysis is more than just a list. You need to describe each stakeholder and how they affect the strategy. • Consumers (note: there’s more than one target segment): The case notes that Nintendo targeted non-gamers in addition to gamers. This included consumers of any age and gender. Conversely‚ competitors like Sony focused on teens and males. The case also mentions moms/housewives and families as targets of Nintendo marketing. The
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food or drink is included in the ticket price however in-flight service offers food and drinks for sale. Generally these prices are expensive for budget conscious travellers. Analysis of Porter’s Five Forces on Tiger Airlines: [pic] The justification is provided in the form of a table. |Force |Power |Justification | |Customers |High |Airline industries are customer
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