undergo the training in Marico Company a leading Indian FMCG Company having excellent distribution channel and deep rural reach in India. As the major part of the market is yet to be taped one need to evolve a set of strategies and there by plans to tape the potential Indian consumer market. To capture such a great opportunity‚ only good product and brand awareness will not be sufficient but proper distribution channel must be there Reason For Selecting The Topic There are many companies competing
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Tourism distribution channel is a system of intermediaries or middleman that facilitates the sale and delivery of tourism services from suppliers to consumers (Buhalis and Law‚ 2001). Distribution channels can serve as part of the marketing mix that can makes the products available to consumers as the link between suppliers of tourism products and their end consumers‚ as well as the bridge between supply and demand (Kracht and Wang‚ 2010). This shows that‚ important to have a good distribution channel
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DISTRIBUTION MANAGEMENT CH1: MARKETING CHANNEL CONCEPTS Growing Importance of Marketing Channels: 1. Explosion of IT and E-commerce 2. Harder to gain sustainable competitive advantage through other P’s 3. Growing power of distributors (esp. retailers who act as gatekeepers of consumer markets – agents of consumers not producers) 4. Need to reduce distribution costs MC Definition: The external contactual organisation that management operates to achieve its distribution
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Distribution Channels Discovery Learning Exercise #6 (20 points) 1. What happens on Facebook‚ stays on Facebook? An importance of social media for the tourism‚ recreation‚ event and hospitality industry is constantly growing. a) Assume you are a revenue manager at a business of your choice (hotel‚ travel agency‚ cruise line‚ theme park‚ recreation‚ sport management company‚ event planning company‚ etc.). Please specify the industry segment that you selected for this question. a. Hotel Revenue
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SD-Logic Marketing The concept of marketing has changed tremedously over a period of last few decades. Initially the concept of marketing revolved around manufactured goods that were tangible in nature however as the economies developed and became more complex it was understood that services are totally different breed of products that are intangible in nature however carry equal importance as that of tangible goods. This gave birth to the cocept of services marketing. Services marketing concept defined
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MARKETING CONCEPT OF BUILD- BEAR- WORKSHOP ABSTRACT: Build-A-Bear is a toy making company started by Maxine Clark in 1996. She gave preference to customer satisfaction. It is a customer centered organization. It gives personalization to customer by creating a facility of making his own stuffed toy. Many critics posed on her that she took a poor business decision. But now it is the one of the top toy making company. It has won a number of awards what marketing concept worked by the Maxine Clark to
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Pricing is one of the most important elements of the marketing mix as it is the only mix‚ which generates a turnover for the organization; the remaining 3p’s are the variable cost for the organization. It costs to produce and design a product; it costs to distribute a product and costs to promote it. Price must support these elements of the mix. Pricing is difficult and must reflect supply and demand relationship (Constantinides‚ 2006). Pricing a product too high or too low could mean a loss of sales
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Review of Sales Promotion schemes and Consumer Preference. 3.0 Promotion and Consumption 3.1 Sales promotion Schemes and Consumer Preference 3.2 Brand Equity Measurement 3.3 Sales Promotion Types and Preferences 3.4 Valence of a promotion 3.5 When Promotion is Informative 3.6 Perceived discount 3.7 Store Image 3.8 Name Brand Vs Store Brand 3.9 Change in Purchase intention due to Sales promotions 3.10 Promotion threshold 3.11 Consumer Price Formation : Reference Prices 3.12 Price Elasticity 3.13
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Entrepreneurial Marketing Guest Lecture Kosice 2011 Prof. Dr. Christine Volkmann Dipl.-Oec. Holger Berg Bergische Universität Wuppertal Fachbereich B - Schumpeter School of Business and Economics Bergische Universität Wuppertal Gaußstraße 20 42119 Wuppertal Overview • The Meaning of Entrepreneurial Marketing for StartUps • Concepts of Entrepreneurial Marketing Strategies • Case Studie: Nantucket Nectars Entrepreneurial Marketing : THE MEANING OF ENTREPRENEURIAL MARKETING FOR START-UPS
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Product distribution (or place) is one of the four elements of the marketing mix. An organization or set of organizations (go-betweens) involved in the process of making a product or service available for use or consumption by a consumer or business user. The other three parts of the marketing mix are product‚ pricing‚ and promotion. The distribution channel Distribution is also a very important component of Logistics & Supply chain management. Distribution in supply chain management refers to
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