September the 26th 2012 Case Analysis: Sony Playstation 3 1. What‚ if anything‚ should Sony do to turn around the sales of the PS3? * Instead of focusing on one particular target segment (18 to 35 year-old male gamers with above average-education and high degree of comfort with new technology) further target segments should also be focused (e.g. women‚ children‚ occasional gamers and non-gamers). Some of the further customers require games which are easy to play because they have a low
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History How and when was the organization founded? Sony was founded by two engineers‚ Akio Monita‚ a physicists and Masaru Ibuka. It was Ibuka who‚ after the end of World War II‚ originally founded a radio repair shop. The following year his friend Akio Monita joined him with twenty other fellow workers from the Japan Precision Instrument and Co. company and together they formed a company named Tokyo Tsushin Kenkyujo (Tokyo Telecommunications Laboratory). It was on that day; May 7th of 1946
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|Microsoft Zune | |Proposal | Background The market for portable music players has been an industry that continues to be innovative and in current years has been dominated by Apple products. Apple has been in the portable music industry since 2001 and the world has been forever changed due to their ever-popular iPod
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Consumer Behavior Sony Case Analysis 1. Through years of innovation‚ Sony has developed high-quality products that consumers desire and established a number of cultural meanings for itself. Consumers see Sony as a manufacturer that produces high-quality products that are innovative and push the marketplace forward. Motivated and creative‚ Sony brings cutting-edge technology from Japan to America. They are mostly responsible for Americans perceiving products made in Japan as high-quality (Peter
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1.0 Case Study : Microsoft in India 1. Why does Microsoft’s traditional strategy of one size fits all not work well in emerging markets such as India? There are four main marketing strategies. It can be categorized as Globalization strategy‚ transnational strategy‚ internationalization strategy and localization strategy. As shown in diagram 1.0. Emphasis on local responsiveness high low low
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Paul Allen‚ Microsoft has had a major role in how we use computers today. It all started when the duo decided they wanted to utilize their shared skills to create an interpreter for a new personal computer‚ the Altair 8800 microcomputer. The interpreter worked flawlessly when it was demonstrated to MITS in the March of 1975. Microsoft wasn’t officially established until April 4 with Bill Gates as CEO. In 1977 Microsoft established its first international office in Japan. Microsoft entered the
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Is Microsoft a monopoly or not? In order to understand if Microsoft is a monopoly one must first know the definition of a monopoly. A monopoly is a firm that is the sole seller of a product that has little or no substitutes. This automatically should arouse many thoughts in the minds of “us” as consumers. For all these years have we been monopolized by a producer of a product just because there were limited sources in the same fields? Yes and no should be the floating answer. Microsoft for years
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latest systems are the Nintendo 64 and the Sony Playstation. Both have similar qualities‚ but they are very different. Software selection is a key point when in comes to deciding on a system. A few of the latest games‚ Madden 99‚ WWF Warzone‚ and NHL 99‚ have been made for both systems. However‚ the Playstation has a greater variety of role playing games. Playstation would be a better choice for someone who enjoys role playing games. It also has many more games than the Nintendo 64 does. Playstation
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Nucor in 2009 Case summary Nucor is one of the leading steel producers in the United States. The company was established as nuclear instrument and electronics manufacturer. Later it started steel production and gained new market share by expanding internationally. Despite worldwide economic crisis the company stayed profitable while its competitors went bankrupt. Strengths: • Highly motivated‚ innovative‚ productive and flexible employees. • Good financial results. • Strong relationships with
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Microsoft Acquisition Strategy Microsoft identifies potential acquisition targets under four categories. Using these four categories‚ we can evaluate the strategic fit of the proposed acquisition of Sendit: 1. Distribution partners Sendit acts as a distribution partner through its use of Windows as a base operating system for its mobile Internet networks. This expands the potential customer base for Windows‚ as each mobile network operator will essentially become an ISP with a Microsoft platform
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