B) supply chain C) marketing channel D) wholesale consortium E) multinational enterprise 2) A marketing channel strategy is a set of activities focused on designing and managing a marketing channel for the purpose of ________. A) expanding a firm’s position in niche markets B) improving a firm’s sustainable competitive advantage C) minimizing difficulties with global distribution centers D) evaluating marketing expenses in order to find cost savings E) modifying the marketing mix to extend the
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Blue Ocean Strategy Blue Ocean Strategy is a business strategy book that promotes a systematic approach "for making the competition irrelevant." The authors‚ W.Chan Kim and Renee Mauborgne‚ are professors of Strategy and Management at INSEAD ( is an international graduate business school and research institution with campuses in France and in Singapore). A core idea is to create a leap in value for both the company and its buyers by breaking the differentiation/low cost trade-off and to align product
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Industry Overview Indian luggage industry The luggage industry in India is currently undergoing consolidation. Competition in the sector is expected to intensify with the entry of foreign players like Delsey of France and many other Chinese players. The luggage market comprises three segments viz.‚ the premium segment‚ regular segment‚ and standard or economy segment. According to a Datamonitor report‚ “Luggage and leather goods sales via key retail formats in India to 2013”‚ luggage and leather
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The use of person-job fit and person-organization fit in making selection decisions Pierre-Emmanuel IWEINS 12018013X The Hong Kong Polytechnic University 12018013X@connect.polyu.hk Staffing and Selection MM4161 Simon C.H.CHAN Introduction The goal of any company is to increase its profits and efficiency‚ and to do that‚ it need the human capital. Most of the companies have realized their workforce is their most valuable asset because it can give them a competitive advantage. Thus‚ the duty of
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external environment. Source: Nankervis‚ Campton and Baird (2002‚ p.41) ‘SHRM is a model of practice‚ which like all models‚ require interpretation and adaptation by HR practitioners to ensure the most suitable alignment or fit between HR and business strategies and plans’ Nankervis‚ Compton and Baird (2002‚ p. 42). Figure 1 above shows the strategic alignment of HRM and internal and external environment. Refer to Appendix 2 for the reasons for HR strategies. Figure 2: Gaining
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MBA-532: Marketing Management Case Report-1: The Fashion Channel Ahmet ÇAVUŞ 1- After completing the Ad Revenue and Financial tables for three different scenarios‚ it can be concluded that the third scenario has the most amount of outcome in financial domain. The outcomes of the scenarios with respect to net income and total revenues are: 1.Scenario: Total Ad. Sales Revenue: $249‚0 M Total Net Income: $94‚9 M 2.Scenario: Total Ad. Sales Revenue: $322‚8 M Total Net Income: $151‚5 M
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of high calibre and committed to achieving the organisations competitive advantage. Within HRM it is not clear how to best link strategic HRM to the organisations strategy. The main argument involves two different approaches; best fit and best practice. The best fit strategy involves organisations tailoring their HR strategies around the organisations strategies and needs. Whereas the latter suggests that organisations will be more successful if they adopt best practices within the work place (Boxall
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DISTRIBUTION CHANNEL ? According to Kotler (1991: 279) distribution channel is a group company or individual who has ownership of the products or rights of ownership to help move the product or service when it is moved from producer to consumer. According to David revzan.. pathway used by the flow of goods from producers to intermediate goods and eventually into the hands of end users Manajemen distribusi berbasis teori dan praktek “david sukardi kodrat” 3. factor of distribution channels Producer
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One of the most classic arguments in the history of gaming is the “Console War” between the Super Nintendo Entertainment System‚ or SNES‚ and the Sega Genesis. Sega released the Genesis in 1989 to compete with the original Nintendo Entertainment System‚ but soon found it fighting against the Super Nintendo Entertainment System in 1991. The Console War has become a staple in 90s pop culture alongside Nickelodeon cartoons and MC Hammer’s “U Can’t Touch This.” Even over twenty-five years later‚ people
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the reader character loneliness and self-unconsciousness. It dramatizes conflict between the opposing principles of love and fear. This conflict transmits no explanation to what the speaker represent and what the poet indicates. From You Fit Into Me‚ offer the impression of love in a dark‚ mystifying way. The poet points to a specific object packed on an emotional content of obsession dependence toward violence. The writer‚ from an extreme frame of mind‚ exposes viciousness
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