Comparison [pic] Detergent Product [pic] Compact or Premium • Surf Excel‚ Henko‚ Ariel (Surf Excel + Ariel ~ 90%) • Rs. 75 per kg Mid-layer • Henko White‚ Rin‚ Tide‚ Sunlight • Rs. 35-50 per kg. Economy • Nirma‚ Wheel‚ Ghadi‚ Check • Rs. 18-22 per kg. Positioning Map [pic] Since‚ Vanish is competing on Stain Removal‚ Rin and Tide would not be the direct competitors. Ariel and Surf Excel capture 90% of the market share of detergents competing
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STAGES OF INDUSTRY LIFE CYCLE A concept relating to the different stages an industry will go through‚ from the first product entry to its eventual decline. There are typically five stages in the industry lifecycle. They are defined as: i. Early Stages Phase - alternative product design and positioning‚ establishing the range and boundaries of the industry itself. ii. Innovation Phase - Product innovation declines‚ process innovation begins and a "dominant design" will arrive. iii. Cost
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1. Positioning- Positioning is the act of designing the company’s offering and image to occupy a distinctive place in the minds of the target market. The goal is to locate the brand in the minds of consumers to maximize the potential benefit to the firm. The result of positioning is the successful creation of a customer focussed value proposition. Examples- a) Mahindra & Mahindra positioned their SUV Scorpio to life style oriented consumers. b) Indica by Tata Motors for small car consumers
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Brand Positioning Submitted by: Rishi Dewan PGDM-Marketing (DCP) IMT Ghaziabad Contents Introduction 2 Process of Positioning 3 Strategies of Positioning 5 Positioning by Product attributes 5 Positioning by Quality 5 Positioning by Price 6 Positioning by User Category 7 Positioning by Use 8 Positioning by Competitor 9 Positioning by Celebration 10 Positioning Errors: 11 1. Under-positioning 11 2. Over Positioning 11 3. Confused positioning 12 4
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What is Enzyme? Enzymes are protein that acts as speed up reactions and break down molecules in our body. However‚ different enzymes only work on certain types of molecules. Enzymes can accelerate the reactions by more than one million times.(3) In our human body‚ there are a total about forty thousand types of enzymes and each catalyzes different kind of molecule.(3) The molecules that enzymes help to accelerate is called substrates‚ and when enzyme is combined together with the substrate‚ it
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products with increased affordability as a result of increasing rural income. Rural market is one of the best opportunity for sector in India.. In this study the focusing is on the strategic issues of FMCG companies in rural marketing. Introduction: Nirma was the first FMCG Company which initiated and produced goods according to the rural consumers in 1970. Nirma’s entry changed the whole Indian FMCG scene. It became a great success story and laid the road map for others to follow. (Pravin Tripathi
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UK market in 1967 and was the first detergent with stain-removing enzymes. It was a high-sudsing powder designed for twin-tub and top-loading washing machines. With the rise in popularity of automatic front-loading washing machines‚ a suitable low-suds variant was launched in the early 1970s. The mid-eighties saw the range expanding to encompass liquid detergent and compact powder. The compact powder was originally known as "Ariel Ultra"; and was subsequently reformulated into the nineties as "Ariel
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manufacture Sunlight Soap. In 1957 OMO‚ the countries first detergent‚ was launched and grew to be Unilever’s most successful brand commanding 52% of the market share. Completing the detergent portfolio are Minerva‚ which is sold as both soap and detergent powder and Campeiro‚ their price based brand. Together the Unilever portfolio commands 81% of the market. Upon review of the company’s strategic options positive economic forces in Brazil have presented Unilever with the viable option of pursuing the low
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of work for two to three months. Company: Sargam is a product of Shivani detergents pvt ltd. Shivani detergents pvt ltd is a Indore based manufacturer‚ producing detergent powders and soaps. It depends on Bhartiya Bazar for distribution and marketing of their product. Bhartiya Bazar is a network based marketing company which aim to run genuine network marketing business in India. Bhartiya Bazar has tied with more
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the initial stage of FMCG companies in India. As per as the time had passed‚ the strategy and marketing style of FMCG companies had been changed. Background of the study: - In 1970‚ Nirma was the first FMCG Company to initiate and produced goods according to rural consumers. In the early 1970s‚ when Nirma washing powder was introduced in the low-income market‚ Hindustan Lever Limited reacted in a way typical of many multinational companies. However‚ Nirma’s entry changed the whole Indian FMCG scene
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