About Half Use (30 – 60%) Internet‚ Microwave‚ Water purifier‚ Vacuum cleaner‚ Digital camera New Adoption (5 – 30%) Premium car‚ LCD / Plasma / projection TV‚ Electric kettle‚ Cooking range‚ Video camera‚ Readymade paste A2 1.8 2.3 Washing machine‚ Kitchen sink‚ Telephone‚ Floor cleaners‚ Coffee Car‚ Computer‚ Still camera‚ Flat TV‚ Large refrigerator‚ Dining table‚ Ketchup/sauce‚ Jam‚ Glucose‚ Honey AC‚ Internet‚ Water purifier‚ Microwave‚ Vacuum cleaner‚ Printer‚ Digital camera
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sub-brand of OMO detergent powder in Brazil and target it on low-income Northeast consumers. Let’s name it “OMO Scrub”. This recommendation was evaluated on the basis of the following factors: I. Gaining market position Unilever can gain market share by stealing market share from laundry soap‚ especially the market share of other brands. In current detergent powder market‚ Unilever products have occupied 75%. Therefore‚ attracting customers from current detergent powder market may result in cannibalization
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2. Write the chemical name and formula of baking soda? 3. What will happen if the solution of sodium hydrogen carbonate is heated? Give the equations of the reaction involved? 4. Write the chemical name and the formula of bleaching powder. 5. Write the chemical formula of plaster of Paris? 6. What will happen if heating is not controlled while preparing plaster of Paris? 7. Write the chemical name and chemical formula of lime (quick lime)? 8. Explain the reaction
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detergents market and to the market leading. Few times later‚ energy savings became important for the consumers and losses of market share (down 17%) are an inevitable result. That is why‚ Uniwhite decided to create‚ develop and sell a new kind of washing powder that is able to wash in cold water. “The new formula Miracle” contains an enzyme that makes the product very effective at low temperature. In fact this enzyme is reacting with the dirt and release it from clothes. It fit with the needs of the
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1 Introduction 3 2 Problem Statement 3 3 Alternatives 3 3.1 Turn something old into something special 3 3.2 Mix & Mingle to form something new 4 3.3 Keep it simple! 5 4 Issues 5 4.1 How does the product fit the way of washing clothes? 5 4.2 How do the products have to be promoted to best reach customers? 6 4.3 How can Unilever best skim the market without cannibalizing its portfolio too much? 6 4.4 To what extent does the company have to adapt its distribution to
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environmentally friendly Washing Powder BACKGROUND Importance of green nowadays: Consumers care more about the environment Governments are involved in environment protection Companies try to fulfill this need ECOVER: founded in 1980 in Belgium producing ‘green’ detergents and cleaning agents products itself are available in over 26 countries environmental management system ISO 14001 standard rewarded with several prizes for eco-friendly products Ecover Washing Powder: environmentally
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consumer behavior is different in both the regions. Northeast Region: The importance for cleanliness and to make clothes smell good has lead to growing penetration of the detergent powder portrays a cultural influence on the consumers buying behavior. The various reasons that the consumers mentioned for using detergent powder is described in Exhibit1. Attribute Importance‚ Brand Positioning‚ And Consumer Expectations in the North East Exhibit 1 Source: - Unilever Research Cleanliness which has
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A FINAL PROJECT REPORT ON “ROLE OF SALES PROMOTION ON FMCG” A Finaland Project report submitted in Partial Fulfillment of award of MMS/MBA Degree PROJECT GUIDE: PROF. RAJENDRA SIR SUBMITTED BY: HITESH NARAINI (R.NO-41) SUBMITTED TO: MIM H &GHM INSTITUTE OF MANAGEMENT ULHASNAGAR ( MUMBAI ) This is to certify that Mr. HITESH NARAINI the student of MMS/MBA 2nd year of H & GHM. Institute of ‚ Ulhasnagar ( Mumbai ) have completed
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food has become one of the serious problems. Consumption of adulterated food causes serious diseases like cancer‚ diarrhea‚ asthma‚ ulcers‚ etc. Majority of fats‚ oils and butter are paraffin wax‚ castor oil and hydrocarbons. Red chilli powder is mixed with brick powder and pepper is mixed with dried papaya seeds. These adulterants can be easily identified by simple chemical tests.
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due to the saturation of the urban market as well as in such conditions the company which will lead the way will be benefited as shown by the success of HUL and ITC initiatives. Rural people consume most products such as shampoo‚ biscuits‚ tooth powder‚ etc in micro units. This is majorly linked to the fact that they earn in daily or weekly wages. The following discussion is to reason out why do they prefer daily/weekly wages in turn to explain the popularity of shampoo sachets (and not a shampoo
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