Exam: 3hours‚ 19/50 =15.2/40 (-31) Section A: MCQ (20m) Section B: Choose 2 from 3 Questions (15m each) 1. Describe the type of promotional message that would be most suitable for each of the following personality market segments: (a) highly dogmatic consumers‚ (b) inner-directed consumers‚ (c) consumers with high optimum stimulation levels‚ (d) consumers with a high need for cognition‚ and (e) consumers who are visualizers versus consumers who are verbalizers. Give an example of a promotional
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Cosmetics have been around since almost the beginning of time. Egyptian women used kohl to darken their eyelids‚ Cleopatra was even said to have bathed in milk to achieve a soft smooth completion. In Greece‚ women used lead carbonate (a white powder) to obtain a pale complexion‚ which probably wasn’t worth it seeing how it cost them their lives! Anyway‚ cosmetics are no modern phenomenon! Today it is a big business‚ making about $12 billion a year! What is a cosmetic? A cosmetic is something
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The fourth largest sector in the Indian economy is all set for 16% growth during 2008-09‚ from a base of Rs. 85470 crores‚ as predicted by FICCI. Going forward‚ as anticipated by CRISIL‚ FMCG sector will touch around Rs. 140000 crores by 2015 (33.4B$). This post will through some pointers for growth in FMCG Sector and update with the contemporary category trends. Growth Drivers: FMCG Sector 1. Disposable Income: There is increase in disposable income‚ observed in both rural and urban consumers
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Introduction The effectiveness of natural products like baking soda‚ lemon juice‚ coconut oil‚ honey in dark under arm. We’ve research about all the uses of our given materials. Lemon Juice and Turmeric Powder: One way to start whitening your underarms is to mix lemon juice with a pinch of turmeric powder. Apply the mixture on the underarms and let it sit for at least 12 minutes before rinsing. Rubbing gently can be done. You can also use lemon halves to rub the underarms. We learned that baking soda
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Parliament is dissolved‚ when outstanding Parliamentary business is concluded. The term dishwashing refers to cleaning eating and cooking utensils‚ in addition to dishes. In British English the term washing up is more common. There are cultural divisions over rinsing and drying after washing.[citation needed] Implements Dishwashing is usually done using an implement for the washer to wield‚ unless done using an automated dishwasher. Commonly used implements include cloths‚ sponges
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172 that “in the past‚ people boiled and scrubbed their clothes to get them clean – by hand! Now we have washing machines and enzymes ready and waiting to digest the stains.” This is telling us how people now use enzymes at home and it is much easier from the past. This is an example of how enzymes are used in homes. Enzymes are used to get rid of the stains that are on the clothes in washing machines. Enzymes are used to break down proteins and fats that are in the stains. This is evident in
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I’m going to write the consumer behavior audit about dry shampoo. The products‚ we called dry shampoos‚ are look like powders or sprays‚ which are cleaned into the hair roots and brushed dandruff out. They were a good solution for the people who want to clean up‚ but they don’t have condition for washing their hair with shampoo and water. In my opinion‚ the dry shampoos have vast potential for future development. About this article‚ I plan to analyses the consumer influences and marketing
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INTRODUCTION The objective of all business enterprises is to satisfy the needs and wants of the society. Marketing is‚ therefore‚ a basic function of all business firms. When a salesperson sells washing machines‚ a doctor treats a patient or a Government asks people to take their children for getting polio drops‚ each is marketing something to the targets. Traditionally‚ small firm owners did not give as much importance to marketing as to other functions such as accountancy‚ production and
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safety to our customers‚ from farm to table. We adhere to strict food safety and handling procedures‚ and provide intensive training programs for our employees that certify them on health and safety guidelines. We require strict and regular hand-washing with an anti-bacterial soap and hand sanitizing gel. We proactively work with government health officials and our suppliers to continuously improve guidelines and procedures to safeguard the produce supply chain.” “We stand for quality. In the United
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