M2: Explain the limitations of marketing research used to contribute to the development of Nivea. No matter how small or large a market research project may be‚ any type of research performed poorly will not give relevant results. In fact‚ all research‚ no matter how well controlled‚ carries the potential to be wrong. There are many reasons why research may not give good results but a common problem is deciding whether the research is really measuring what it claims to be measuring. There
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It was there that I first heard about Amway‚ a multi-level marketing business that did billions in sales of products and services‚ and offered countless corporations products and services to be sold by it’s worldwide distribution network. I also learned of a training and personal leadership
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Case Study‚ NIVEA FOR MEN Submitted by: Abdulsalam Al-Souhigi Academic No.201110007 Dr. NABIL ALABSY Table of Contents 1. Question No. 1 ………………………………………………….. 3 2. Question No. 2 ………………………………………………….. 4 3. Question No. 3 ………………………………………………….. 5 4. Question No. 4 ………………………………………………….. 6 5. References ………………………………………………………. 9 Q1. Describe two pieces of data that NIVEA used when preparing its marketing plan to Re-launch NIVEA FOR MEN. NIVEA re-launched
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brand loyalty 3. Monopolize the market 4. Contained a common ‘Nivea’ message of quality and care 5. Each sub-brand promoted specific product attributes and benefits that best satisfied the needs of its target market Cons 1. Hard to administer all of the products 2. Cannot compete to the professional companies 3. Many products cannot make lot money for company‚ but company should pay lot money in the innovation 2. Should Nivea run a corporate brand or umbrella ad for all of their product
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to USE. International companies like NIVEA FOR MEN must decide how much to adopt their marketing strategy like Four PS to local and international conditions. of numerous decisions on the mix of marketing tools to use. International companies like NIVEA for MEN must decide how much to adopt their marketing strategy like four PS to local and international conditions. At ne extreme are companies that use a globally sundried marketing mix worldwide. In 1993‚ NIVEA for Men developed a fuller range of male
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Explain how and why groups of customers are targeted for selected products. [pic] The Nivea Company manufactures products with fall into the skin and personal care section with items such as lotions‚ deodorants‚ creams‚ soaps and shaving material. This company was founded in 2007 and is based in Mumbai. Nivea is currently owned by a German company named Beiersdorf which was founded in 1882 by pharmacist Carl Paul Beiersdorf. In 1900 the new owner developed a water-in-oil emulsion which
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The use of the marketing mix in product Introduction NIVEA is an established name in high quality skin and beauty care products. It is part of a range of brands produced and sold by Beiersdorf. Beiersdorf‚ founded in 1882‚ has grown to be a global company specialising in skin and beauty care. In the UK‚ Beiersdorf ’s continuing goal is to have its products as close as possible to its consumers‚ regardless of where they live. Its aims are to understand its consumers in its many different markets
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lotion helps our skin to be smooth and re-hydrate. Nivea is known for it’s being effective in skin care product. We have written a brief introduction of NIVEA along with its history. And being one of the best lotion‚ it’s cost is much expensive than other brand that’s why not all can afford to buy it. So our objectives is to put lotion into sachet. In that case people will be convenient to carry it and can afford it. INTRODUCTION Nivea is a Global skin and body care brand own by the german
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1. What is the market’s perception of the Nivea family brand on each of the following dimensions? • Performance- Nivea-primarily through Nivea Crème-had acquired a unique‚ widely understood brand identity as “caretaker” of skin. Since 1911‚ Nivea has been making the first water-in-oil emulsion that is a reliable top selling product. They used superior and innovative ingredients. Consumers see Nivea as a quality brand. • Imagery- Nivea has a strong brand personality which is emotionally
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International Marketing and Advertising The idea that I have for this week’s assignment in regards to international advertising is to compare and/or contrast NIVEA‚ the skincare products from Germany. However‚ the comparison will be of NIVEA USA and NIVEA Indonesia. The sources that I take are from the following websites: http://www.niveausa.com/ http://www.en.nivea.co.id/ http://www.youtube.com/watch?v=yHgQV1oDPOQ http://www.youtube.com/watch?v=x4aTZhouHxo http://www.youtube.com/watch
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