Sales Management Assignment 3 Product VICHY Laboratories- LiftActiv Anti-wrinkle and firming cream Submitted to: Prof. Parag Shah. By Dhiraj Katara FSB 1 – 61412 Date-5th May‚ 2011. 1 Executive Summary There has been a considerable increase in the sales of medicated cosmetic in India. Vichy is a very prominent brand which manufactures high quality cosmetics and other toiletries. The following report is based on LifeActiv which is VICHY Laboratories anti aging cream The main focus
Premium Sales
2010 EABR & ETLC Conference Proceedings Dublin‚ Ireland Consumers’ Purchase Intentions for Foreign Products: An Empirical Research Study in Istanbul‚ Turkey Elif Akagun Ergin‚ Cankaya University‚ Turkey Handan Ozdemir Akbay‚ Cankaya University‚ Turkey Abstract Consumers in developing countries seem to possess an increasing demand for the purchase of foreign products. Turkey is a magnet for multinational corporations that view the country as a must-win market. It has become important
Premium Brand Factor analysis Regression analysis
1. German economy overview Germany is the largest national economy in Europe‚ the fourth-largest by nominal GDP in the world‚ and fifth by GDP (PPP) in 2008. Since the age of industrialisation‚ the country has been a driver‚ innovator‚ and beneficiary of an ever more globalised economy. Germany is the world’s second largest exporter with $1.474 trillion‚ €1.06 trillion exported in 2011 (Eurozone countries are included). Exports account for more than one-third of national output. Germany
Premium Household income in the United States Gross domestic product Government spending
COMARCH I. OVERVIEW OF THE COMPANY II. BUSINESS MODEL OF COMARCH Customers Value Proposition Customer Relations Revenue Streams Cost Structure Key Partners III. PORTER’S MODEL OF COMARCH SA IV. COMPETITION V. EU FUNDS VI. SOURCES I. OVERVIEW OF THE COMPANY Comarch was founded in 1993 by Professor Janusz Filipiak‚ a scientist on leave from AGH University of Science and Technology in Cracow. The company is an international software house and systems integrator based
Premium Marketing Product management Customer service
Body Shop- Case Study Analysis Executive Summary The Body Shop is in the business since 1976. At that time‚ it was just a concept by the Anita Roddick which clicked and made her a millionaire. The concept was supported by the tag of natural resources and it has helped the company is placing the brand positioning at the right place. The purpose of this report is to analyze how the Body Shop started and how the concept of one lady is transformed into a millionaire company. A detailed brand analysis
Premium Marketing Brand Brand management
CONTENT 1.0 OVERVIEW 2.0 MARKET SITUATION 3.0 OPPORTUNITY ON THE INDUSTRY 4.0 COMPETITORS AND MARKETING OBJECTIVES 5.0 MARKETING PLAN 6.0 NEW PRODUCT OR SERVICE IDEA AND FUTURE MARKETING STRATEGY 7.0 REFERENCE 8.0 COURSEWORK 1.0 OVERVIEW For a brand firmly associated with feminine beauty‚ Olay has a rather surprising history. The product was actually invented during World War II by South African chemist Graham Gordon Wulff‚ as a glycerine-based rehydration treatment for Royal
Premium Procter & Gamble Marketing Product management
Executive Summary: The global luxury goods’ marketplace in the past decade has experienced nothing short of a complete evolution and transformation. This industry has endured global economic downturns in advanced economies such as the United States requiring them to branch out of their comfort zones and expand into emerging markets specifically the BRIC countries. These Asian nations possess high GDP rates that are anticipated to increase significantly in the upcoming years. Luxury goods were
Premium LVMH Luxury good
Assignment One Learning Outcomes 1 & 2 08/10/2012 - 05/11/2012 Task 1 (L.O.1.1) What is the Marketing Process? There are many different definitions of the Marketing Process‚ here are just two of them. i) “Marketing is the social process by which individuals and organizations obtain what they need and want through creating and exchanging value with others.” (Kotler and Armstrong 2010) This basic definition of marketing explains how societies and organisation interact‚ where an
Premium Marketing Brand
was the first product under the brand as was launched in 1957. Dove production considers in health and beauty sector such as cleansing bars‚ body washes‚ hand washes‚ hair care and so on. Procter and Gamble’s Ivory ‚ Kao’s Jergens and Beiersdorg’s Nivea are its competitors. The new market decisions by the company were informed by the study of the customer needs. The product was thus developed to solve dry skin problems (Deighton 2008). As for advertisement evolution‚ since 1957 Dove brand has relied
Premium Unilever Brand Brand management
Summary Executive Summary p.2 Key facts p. 3 Marketing mix Product p.4 Price p.4 Promotion p.5 Place (distribution) p.6 Recommendations p.7 Appendix p.8 Appendix 1. Aisle of Breakfast cereals at Woolworth Ashfield p.9 Appendix 2. Print ad of Special K‚ 1964 p.10 Appendix 3. Questionnaire p.11 Results of the survey p.12 Sources p.14 Executive summary Special K is a successful brand‚ with a good level of innovation and communication. It has reached many consumers;
Premium Management Marketing Strategic management