The Association of Business Executives International Business Case Study Unilever Afternoon‚ 4 December 2012 This is an open-book examination and you may consult any previously prepared written material or texts during the examination. Only answers that are written during the examination in the answer book supplied by the examination centre will be marked. 6IBCS1212 © ABE 2012 Notes l As in real life‚ anomalies may be found in this Case Study. Please simply state your assumptions
Premium Unilever
KDI SCHOOL WORKING PAPER SERIES KDI SCHOOL WORKING PAPER SERIES CASE STUDY OF L’ORÉAL: INNOVATION AND GROWTH STRATEGY Seung-Joo LEE July 2005 Working Paper 05-06 This paper can be downloaded without charge at: KDI School of Public Policy and Management Working Paper Series Index: http://www.kdischool.ac.kr/faculty/paper.asp Case Study of L’Oreal: Innovation and Growth Strategy Seung-Joo Lee KDI School of Public Policy and Management sjl@kdischool.ac.kr Abstract L’Oreal
Premium Cosmetics Brand management Marketing
Project Background A friend works with HUL and in one of our conversations there was a casual reference that Fair & Lovely (F&L) as a brand is so huge for HUL‚ that it covers the entire salary cost of the company. We were intrigued by this fact. We checked the HUL annual report and collected some primary data and were surprised to see this was partially true. Employee Benefits Expenses for 2010-11 was Rs. 961.26 Cr and for 2011-12 was 1107.28 Cr. Market share of F&L is on an average
Premium Brand Brand management Human skin color
INDIANA UNIVERSITY SOUTHEAST THE ISLEY BROTHERS: AN IN-DEPTH LOOK OF THEIR HISTORY‚ MUSIC‚ STYLE‚ CAREER AND INFLUENCE FROM THE 20TH THROUGH THE 21ST CENTURY BY CHRISTIAN HANNAH M404 TWENTIETH CENTURY MUSIC PROFESSOR NIREN NEW ALBANY‚ INDIANA APRIL 13‚ 2011 When I begin to think of 20th century music‚ I immediately jump to my favorite music period in all of history‚ the 1960’s-1980’s‚ specifically the alternative rock‚ soul‚ R&B and funk
Premium
EXECUTIVE SUMMARY Introduction Nowadays‚ the income of every family didn’t meet their expenses. For that reason‚ every individual think of a sideline to be the source of their income. Especially students who can’t afford to pay all bills or tuition fees in their school. Those mothers who cannot supply the needs and wants of their children. That’s why being a dealer of any direct selling company is one of their way to gain another income. As a dealer‚ aside from helping themselves‚ they are also
Premium Sales Marketing Edward Scissorhands
Study outline schema question in preparation for final Exam MBA 531 1. What is marketing? Discuss the components of marketing? Marketing is the managerial function responsible for identifying and anticipating and satisfying customer requirements profitably. It is a multi-disciplinary subject. The best way to gauge its scope is to know the components of it. There are four components of Marketing: The offer The market‚ The system and The forces. The offer: An offer is the outcome of marketing
Premium Marketing
UNDERSTANDING OF THE SITUATION ADP INDUSTRIES CORPORATION Today is an era of conspicuous consumption. It is not just individuals from the elite society who are splurging but even the Filipino middle classes are shelling out cash for premium quality products and services. This evolution in the Philippine marketplace is one of the major reasons why ADP Industries Corporation entered into the picture. ADP Industries Corporation is a 28 years old distribution‚ trading and marketing company in
Premium Marketing Sales
“New exciting ideas and perspectives on brand building!” Philip Kotler 4TH EDITION THE NEW BRAND MANAGEMENT Creating and sustaining brand equity long term STRATEGIC J N KAPFERER I THE NEW BRAND MANAGEMENT STRATEGIC ii ‘After reading Kapferer’s book‚ you’ll never again think of a brand as just a name. Several exciting new ideas and perspectives on brand building are offered that have been absent from our literature.’ Philip Kotler‚ Northwestern University ‘A real
Premium Brand Branding
Chapter-1 Introduction Introduction To Consumer Behaviour: The Behavior of the consumer is basically influenced by what he/she is looking for in the product. The company must try to learn more about the consumer behaviors. Who are the buyers. How do they buy ? When do they buy ? Why do they buy ? The company that really spends time and resources in understanding consumer and their response to different product features‚ prices and
Premium Unilever
2014 615665-662152 [Foreign market analysis] International Marketing Assignment The luxury cosmetics market Table of contents I/ Product & Geographic description of the market2 II/ Demand estimation3 III/ Business climate assessment – The Coface analysis5 IV/ Competition analysis5 V/ Harrel & Keifer’s matrix6 VI/ SLEPT factors applied on Chinese luxury cosmetic7 Social (and cultural) factors7 Legal factors8 Economic factors8 Political factors10 Technological factors10
Premium Brand People's Republic of China Luxury good