j01trl~lff ELSEVIER Journal of Pragmatics 29 (1998) 155-171 The noun phrase in advertising English* Susan Rush Fonds Gustave Guillaume‚ Ddpartement de langues et linguistique‚ Facult~ des Lettres‚ Pavillon Charles-de Koni.~ck‚ Universit~ Laval‚ Quebec G1K 7P4‚ Canada Received 17 August 1995; revised version 7 April 1997 Abstract The purpose of this paper is to give a formal description of two unusual features of the noun phrase in English print advertising: its ability to operate as an
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Caring for Your Psoriasis: Self-Care Tips Medicines for psoriasis are often invaluable in controlling symptoms. But there are plenty of natural ways to treat psoriasis‚ too. Try these eight tips to help manage your psoriasis at home. Psoriasis Self-Care Tip 1: Keep Skin Moist Using moisturizer is an important part of self-care for psoriasis. Dry skin makes irritation and itchiness caused by psoriasis worse than it needs to be. A vicious cycle can result: dry skin can cause itching and scratching
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PREDICTIONS SOCIAL MEDIA & CONTENT MARKETING PREDICTIONS FOR 2012 For the past four years we’ve had more than 250 marketing experts from around the world make content marketing and social media predictions. Some‚ like Twitter becoming an essential social platform‚ came true. Others‚ like the rise of Second Life... well...not so much. This year’s predictions cover the gamut‚ from the tools to the processes to what real brands will do with content creation in 2012. Regardless‚ this is
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Marketing Mix Decisions IE 153—WSWX Marketing Mix The term “marketing mix” became popularized after Neil H. Borden published his 1964 article‚ “The Concept of the Marketing Mix”. Borden began using the term in his teaching in the late 1940’s after James Culliton had described the marketing manager as a “mixer of ingredients”. The ingredients in Borden’s marketing mix included product The Marketing Mix planning‚ pricing‚ branding‚ distribution channels‚ personal selling‚ Source: http://www
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Abstract Structural equation results of interviews of specific incidents collected from 129 business people in China support the model that cooperative‚ but not competitive goals between departments induce constructive controversy dynamics among employees from different departments that in turn result in organizational task accomplishment‚ commitment to the organization‚ and confidence in working together in the future. Results further indicate that organizational identification moderated the association
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Chapter 16: Managing Retailing‚ Wholesaling‚ and Logistics GENERAL CONCEPT QUESTIONS Multiple Choice 1. Intermediaries include retailers‚ ________‚ and logistical organizations. a. Internet companies b. wholesalers c. competitors d. box stores e. none of the above Answer: b Page: 503 Level of difficulty: Easy 2. Some intermediaries use strategic planning‚ advanced information systems‚ sophisticated marketing tools‚ measure performance on a return-on-investment basis
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THE ROLE OF ADVERTISING IN MARKETING COMMUNICATIONS Marketing communications: Marketing communications are the means by which firms attempt to inform‚ persuade‚ and remind consumers – directly or indirectly – about the products and brands that they sell. In a sense‚ marketing communications represent the “voice” of the brand and are a means by which it can establish a dialogue and build relationships with consumers. Marketing communications perform several functions for consumers. Consumers can
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Mian Mohammad Nawaz Sharif‚ (Punjabi‚ Urdu: میاں محمد نواز شریف) (born 25 December 1949) is a Pakistani politician who was Prime Minister of Pakistan twice. He served two non-consecutive terms (November 1990-July 1993 and February 1997-October 1999). He leads the political party‚ Pakistan Muslim League (N). He was Chief Minister of Punjab from 1985 to 1990. He owns Ittefaq Group‚ a private steel mill enterprise. He is a wealthy businessman and a conservative politician. His first term was shortened
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North America Equity Research 26 June 2009 eBay‚ Inc An in-depth look at PayPal’s Business With eBay focusing on PayPal as the primary engine of its growth‚ we take a deeper look at the value of the Payments unit‚ and its growth opportunities over the coming years. We continue to believe the upper range of the company’s outlook for $4B-$5B in F’11 revenues could be difficult to reach‚ but think $4B could be achievable. At a 20x multiple to our F’11E segment Net Income‚ the PayPal business would
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Procter and Gamble 1 A CRITICAL LOOK AT PROCTER AND GAMBLE AND THE VARIOUS ENVIRONMENTS THE COMPANY OPERATES WITHIN MBA 500 Business Environment‚ Ethical Analysis and Law‚ Section 501 Prof. Edward Thomas BY: VICTOR ADU-GYAMFI‚ PRANAV BABU‚ AIRIAN PRUITT‚ KAREN ROMOSER‚ SHUBHRA SHARMA‚ RITHANYA SOMASUNDARAM‚ GAURI WAGLE Procter and Gamble 2 Abstract This paper provides an Environmental Analysis of the multinational company Procter and Gamble. The paper attempts to highlight the enormous
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