THE TIMES 100 Downloaded from The Times 100 Edition 13 - http://www.thetimes100.co.uk Edition 13 Nivea : The use of the marketing mix in product launch Answer sheet 1. What is a consumer-led product? When the customer dictates the product market orientated. 2. NIVEA does market research‚ what are the two types of research? Primary and Secondary research 3. What are the advantages and disadvantages of both types of research and give examples? Primary e.g. questionnaires
Premium Marketing Pricing
PRICING: NIVEA which is truly a global brand has not met with success in India because the target segment of NIVEA were primarily women from the upper strata of society.Its products especially men care products are very costly. The price of all its products which are used on a daily basis like Deodorants‚ talcum powder and soaps are of the same price as that of the competitors. But other products like lip care and Men care are highly priced compared to that of its competitors. The pricing strategy
Premium Pricing Skin care
1 www.thetimes100.co.uk Developing a marketing plan Introduction The NIVEA® brand is one of the most recognised skin and beauty care brands in the world. NIVEA creme was first introduced in 1911 and the NIVEA brand now extends to 14 product ranges worldwide from suncare to facial moisturisers‚ deodorant and shower products. In 1980 when Beiersdorf‚ the international company that owns NIVEA‚ launched its NIVEA FOR MEN® range internationally‚ it broke new ground with its aftershave balm
Premium Marketing
on the ’NIVEA for Men’ case study 1. Describe the ’Nivea for Men’ product range. Nowadays‚ Nivea is a famous brand of skin & beauty care in the world. The range of men’s products was launched in 1980 with an aftershave balm. This first product without alcohol (which irritate the skin) becomes quickly successful. After that‚ to develop new products‚ the company interested itself to the consumers’ needs‚ which was the protection of the face after shaving. It’s from there that Nivea for Men
Premium Marketing
Introduction This assignment highlight on positioning strategy for Nivea For Men within the wide. NIVEA is one of the families of brands owned by Beiersdorf‚ the international skincare company and it began in 1911(Nivea for Men - Brief‚ 2011). In 1980 Nivea launched NIVEA FOR MEN globally‚ and it was very famous among the male as it was the first product that are alcohol-free. Market segment Market segmentation is the key strategic concept in marketing today (Michael N. Tuma‚ 2011)
Premium Marketing
examine the marketing strategy of a product. Our group has decided to choose deodorant for our assignment topic. We have chosen the brand‚ NIVEA‚ which is a German brand belonging to Beiersdorf AG‚ Hamburg‚ Germany. The product that we are going to study in this assignment is NIVEA Fresh Active Roll-On deodorant as shown as figure 1 ( hereafter referred to as ‘NIVEA roll-on’) contains ocean extracts and offers the real confidence of a 24 hours effective regulation of perspiration providing a fresh feeling
Premium Marketing
Foundations Professor: Vernette Sinaise Nandy Nedd 1. A Marketing plan is defined as a plan to identify and then meet consumers’ requirements. NIVEA FOR MEN developed its marketing plan after doing a market research. Two pieces of data that NIVEA used when preparing its marketing plan to re-launch NIVEA FOR MEN are: a. Past performance data of NIVEA FOR MEN in the UK to see how the brand was performing and the promotion they used and who was buying the product‚ they were able to determine that
Premium Marketing
Situational Anaylsis: External Environment:pestal trend‚ 5 forces. Competition: Political and legal analysis: The Nivea brand and its product FaceWipes will not face any major political or legal issue as such. We hope to sell the product in accordance and conformance to the UAE laws. All prohibitive ingredients will not be utilized in preparing the product. Other than that the cosmetics industry is not subject to a lot no political constraints and legal regulations. Economic Factors:
Premium Economics United Arab Emirates
International Islamic University Chittagong Introduction Country Selection: Germany Objective: This group assignment aims to conduct an international market environment study of Germany trading partners of Bangladesh‚ mainly export destinations‚ focusing on the • Foreign trade practices of Bangladesh with those trading partners and • Trade barriers against Bangladesh exports to these countries. Methodology: Specific Product Selection: General Trade area. Discussions
Premium International trade
NIVEA is a global skin and body care brand owned by the German company Beiersdorf. NIVEA has a long history in the industry dating back to 1911. NIVEA for men was introduced in the late 1980’s due to a greater demand for male products in a previously female dominated industry. In other words‚ males all over the globe were starting to take an interest in skin care and NIVEA was an innovative market leader. Since then recent estimates show NIVEA for men has ≈ 37% market share in male beauty products
Premium FIFA World Cup