values 4 1.1.1. The umbrella brand 5 2.1. Brand/company heritage 6 3.1. Brand and/or company strengths and weaknesses 7 3.1.1. Strengths 7 3.1.2. Weaknesses 8 4.1. Analysis of competition 8 REFERENCES 10 INTRODUCTION Throughout this paper‚ we will try to introduce you more closely to the brand of NIVEA‚ its core brand values‚ way of operating its business and strong relationship with its customers. The legacy skincare brand Nivea can be easily found in 150 countries around the
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NIVEA: MANAGING A MULTI-CATEGORY BRAND1 BACKGROUND As 2005 drew to a close‚ executives at Beiersdorf’s (BDF) Cosmed division reflected on the growth of their Nivea brand over the last decade and a half. Nivea‚ the largest cosmetics brand in the world‚ had successfully defended its position during intense competition in its major European markets. Additionally‚ the company had expanded into many new markets in South and Latin America‚ Eastern Europe‚ and Asia. Nivea had created a number of new sub-brands
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NIVEA Q.1 Describe two pieces of data that NIVEA used when preparing its marketing plan to re-launched NIVEA FOR MEN? The NIVEA brand was one of the most recognised skin and beauty care brands in the world; it was first introduced in 1911. There were lots of reputed product or bases used to market or advertised this brand but the owner seems too looked disappointed to market or advertised this brand. There were also used market plan to make this brand more attractive and respond
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Company Background Our company _______________ offers a wide range of well-designed home furnishing products at prices so low that as many people as possible will be able to afford them. Our company specializes in wooden furniture as there is a huge demand for such products. Affordability and convenience of products is idea at the heart of everything our company does‚ from product development and purchases to how we sell our products around Hong Kong by electronical means such as online selling
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Company background of FORD Ford company ‚ the third largest automobile company in this entire world as known as one of the greatest automobile manufacturers of all time. The automaker was founded by Henry Ford ‚ and it was incorporated on June 16‚ 1903.Alexander Y. Malcomsom ‚ the coal dealer finance another automobile company. Carry on ‚ the partnership ‚ “Ford and Malcomson” was formed and the pair designed a car began ordering parts. However ‚ Malcomson was constrained by his coal business demands
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1. Introduction 1.1 Background of LVMH LVMH (Louis Vuitton Moet Hennessy) established in 1987 by two groups that are Moet Hennessy and Louis Vuitton. Louis Vuitton is the top one of fashion and leather manufacturers in the world and it establish in 1854. Besides‚ Moet Hennessy is the first-class manufacturers of wine product and this company was combined by two groups that are Moet & Chandon and Hennessy in 1971. Therefore‚ the merger of Louis Vuitton and Moet Hennessy become LVMH. LVMH providing
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NOKIA COMPANY BACKGROUND Company Information Nokia Corporation (Nokia) is player in mobile industry. The Company makes a range of mobile devices with services and software that enable people to experience music‚ navigation‚ video‚ television‚ imaging‚ games‚ business mobility and more. Nokia also provides equipment‚ solutions and services for communications networks through Nokia Siemens Networks. From January 1‚ 2004 through March 31‚ 2007‚ Nokia had four business groups: Mobile Phones‚ Multimedia
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DELL Company Background DELL is a multinational information technology corporation based in Round Rock‚ Texas‚ United States‚ that develops‚ sells and supports computers and related products and services. Bearing the name of its founder‚ Michael Dell‚ the company is one of the largest technological corporations in the world‚ employing more than 96‚000 people worldwide. Dell had 46‚000 employees as of Jan. 30. About 22‚200 of those‚ or 48.3 percent‚ were in the United States‚ while 23‚800 people
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Company Background Fresh out of a French chemical engineering school‚ young entrepreneur Eugene Schueller developed a hair dye with hues hairdressers throughout Paris couldn’t resist. The one-product venture he launched in 1909 has since grown into the world’s largest cosmetics company: L’Oreal. L’Oreal began its global expansion during the second half of the 20th Century‚ and now offers hair care‚ hair color‚ skin care‚ makeup‚ and fragrances in 130 countries. Its 23 brands include pharmacy
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COMPANY BACKGROUND Converse‚ Inc. is a designer‚ distributor and marketer of high-performance and casual athletic footwear and apparel for men‚ women and children. The Company’s products primarily include athletic footwear distinguished by its sports classics‚ sports performance and sports lifestyle product categories‚ comprising approximately 37%‚ 27% and 36%‚ respectively‚ of the Company’s sales. The sports classics footwear category includes the Chuck Taylor All Star‚ the Jack Purcell tennis
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