NIVEA: MANAGING A MULTI-CATEGORY BRAND1 NIVEA‚ one of the oldest and biggest cosmetic brands in the world has successfully transformed itself from a single skin care brand to a trustworthy and contemporary personal care brand for all family types. The brand stretched itself by sub-branding to many new segments‚ always nursing the core mother brand NIVEA and its “Gestalt”. [Company Background] Background As 2005 drew to a close‚ executives at Beiersdorf’s (BDF) Cosmed division [Brand DNA] NIVEA‚
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Executive Summary The nutrition business Healthy Eating has taken on the goal of developing good healthy food for the busy individual. The services that they provide will be quality nutritious choices that fit the lifestyles of their clientele. These choices are specific to the client’s needs. This strategy will require the employees to be well versed and educated in the nutritional field. The workforce would have to be available to answer any questions that the clientele may have during store hours
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EXECUTIVE SUMMARY Project Summary Hurricane Apartments LLC is the proposed new construction of 280 rental apartments and 3 retail stores. The subject will consist of 150 one bedroom and 130 two bedroom units. In-unit amenities at the property include: central heat and air conditioning‚ a frost-free refrigerator with icemaker‚ a dishwasher‚ a self-cleaning oven/range‚ and a full-size washer/dryer set. Common amenities include: 24 hour doorman concierge‚ health and fitness center‚ children’s
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Cody Morrow and Gaige Marshall’s Business Plan Executive Summary Play Forward Clothing is in the process of being formed as a partnership owned and operated by Cody Morrow and Gaige Marshall. This plan is written as a guide for starting and managing this new business and will also serve as the basis for a separate‚ detailed marketing plan. Following is a summary of the main points of this plan. * The objectives of Play Forward Clothing are to generate a profit‚ grow at a challenging
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Executive Summary Analysis of Operating Environment and Competition Online Matrimonial Services We have analyzed the various aspects with respect to the online matrimonial services taking into account a wide range of Macroeconomic and Microeconomic factors that affect this business. We have studied these with the perspective of Bharatmatrimony.com‚ one of the leaders in this field. Some of the major findings can be highlighted as follows: 1) Demographic Factors: The majority (40%) of the users
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Sincerely AFSHEEN MAJEED KASHMALA NIZAM SANA UROOJ SIDRA AYUB MARIAM BALOCH TABLE OF CONTENT S.NO PARTICULARS PG.NO 1 Executive summary 4 2 Present‚past& future of entrepreneurship in Pakistan and international world 5-7 3 Issues of entrepreneur In pakistan 7-9 4 Opportunities of entrepreneur in pakistan 9-10 5 Framework 10 6 conclusion 11 EXECUTIVE SUMMARY This report is based on the past‚ present and future of entrepreneurship in Pakistan and internationally worldwide. The
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EXECUTIVE SUMMARY Businesses are placing higher demands on database administrators. With the popularity of application integration‚ the internet‚ and the need for improved business security. The regulatory commissions have increased the need for skilled personnel in developing‚ creating‚ managing‚ testing‚ securing‚ and backing up databases. This report provides a comparison in the field of Database Administration as a database designer and as a database analyst along with a recommendation
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Executive Summary Mary Job Grand Canyon University NRS 451 V Dinwiddie Sandra April‚ 22‚ 2012 Pressure ulcer prevention (PUP) in surgical patients has become a major interest in acute care hospitals with the increased focus on patient safety and quality of care. A pressure ulcer is any area of skin or underlying tissue that has been damaged by unrelieved pressure or pressure in combination with friction and shear. Pressure ulcers are caused due to diminished blood supply which in turn leads
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Executive Summary: Merging Benefits at Huge Computer Company In response to the merging of Huge Company (HC) and Computer Company (HC)‚ and the resulting formation of Huge Computer Company (HCC)‚ the COO has directed an assessment to develop a blended system representing the top features of both benefit packages‚ and a plan that will be well received by software engineers in both groups. Individual Benefit Package Strengths The HC plan uses a standard cafeteria plan allowing medical‚ dental
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Executive summary PEST Political Socio(?) During the early 90s‚ there was a sudden decline in the motorcycle market‚ which created a gap in the industry. This gap was identified by BMW and they decided to target this niche market segment by introducing the roadster concept. 3Cs Customer “The roadster product concept tests revealed high interest across a number of lifestage-defined segment‚ e.g. Generation Xers interested in unique image statements‚ men and women in their 40s who expressed
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