Identify the IMC tool used‚ the rationale why & how the tools are being used. The structure of this section would be as below : * Type of IMC tool utilised (ie : Advertising; Sales Promotions; PR‚ etc) * Objectives‚ help identify the role of the IMC tool and purpose of using the selected tool * Tools/media used * Description on how the tools were being used and executed The Integrated Marketing Communication (IMC) is a strategy to brand communications where different channels
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KENDRIC EMBREE APRIL 10‚ 2015 MARKETING MANAGEMENT PROFESSOR SCOTT ECKERT Why are we developing a new IMC campaign? What is the problem? Dolce and Gabbana is a world wide international fashion design company whose unmistakable style combines strong innovation with Mediterranean origins. With stores across the nations and a very impressive consumer base‚ Dolce and Gabbana is a force within the fashion industry. Recently‚ the designers came under huge controversy from an interview which
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SIP/APPLE/IBS/09BSHYD0245 A PROJECT REPORT ON “THE VARIOUS IMC STRATEGIES THAT CAN BE ADOPTED TO ENHANCE THE PREFERENCE FOR APPLE ISTORE IN HYDERABAD” BY DEEPAM JAIN 09BSHYD0245 For Reliance Digital’s Apple iStore A report submitted in partial fulfillment of the requirements of the MBA program of Icfai Business School‚ Hyderabad Submitted to Prof. Sourabh Bhattacharya (Faculty-Icfai Business School) Date of Submission-14th
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UNDERSTANDING INTEGRATED MARKETING COMMUNICATION (IMC) Prior research has revealed numerous topics relevant in the study of integrated marketing communications and how marketer should best handle the IMC process in order to develop truly integrated communication programs (Cook 1997; Kitchen and Schultz 1999; Schultz and Kitchen 1997). Schultz and Schultz (1998) defines IMC as a “strategic business process used to plan‚ develop‚ execute and evaluate coordinated‚ measurable‚ persuasive brand communication
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Act II Boutique is an upscale consignment store that offers a wide range of clothing‚ jewelry‚ shoes and purses. The store was opened in August by Debbie Adkins‚ a former human resources vice president from Texas. As the sole proprietor of Act II Boutique‚ she is also the only employee and the primary contributor to her marketing and promotional efforts. Throughout our integrated marketing communications plan‚ we have kept this in mind so that Debbie can easily execute the plan. MARKETING MIX
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McDonalds is known today around the world and by every two year old. When they first opened up in 1940 they were a BBQ drive thru. In 1948 they reopened as a hamburger joint and their big advertisement was 15 cent hamburgers. In 1955 the golden arches were designed by architect Stanley Meston‚ and they did not know at that time they would become the national trademark of McDonalds. The advertising has changed over the years‚ but the catchy phrases live on and most people would know the company
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BRONZE Automotive The Polo – a no compromises approach to advertising. Owens DDB Sponsored by Company profile Owens DDB is a communications agency offering expertise across all media channels. Part of the DDB network‚ we are encouraged to generate creative solutions to business problems. We are proud to have retained the majority of our clients for a long period of time priding ourselves on the service we provide and the quality & effectiveness of work we generate. And we’re very friendly
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on only one broadcast media‚ and one sales promotion technique. The report starts with an overview of Volkswagen Company and its product – Volkswagen Polo. Then a brief description of the main target market of the product is provided. Next‚ the IMC mix elements for this product are shown. As a result‚ some recommendations are presented. For the purposes of the assignment the market was narrowed down to Russia only. 2. Brief background 2.1 Volkswagen Company Volkswagen was established
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IMC TOOLS USED BY LUX Promotion The great Indian brand wagon started nearly four decades ago. Great brands sometimes outlast their ambassadors as proven by Lux which celebrated its 75th anniversary in India. The first ambassador‚ Leela Chitnis featured in a Lux advertisement which flagged off the Lux wagon. She gave way to a galaxy of stars which includes Madhubala‚ Nargis‚ Meena Kumari‚ Mala Sinha‚ Sharmila Tagore‚ Waheeda Rehman‚ Saira Banu‚ Hema Malini‚ Zeenat Amaan‚ Juhi Chawla‚ Madhuri Dixit
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The Role of IMC and its theory Is it a bird? is it a plane? Is it a business theory or a marketing theory? A management practice? A philosophy or a concept? A traditional linear marketing process (Kliatchko‚ 2008) or a cross-functional departmental process that requires management and board ‘buy-in’ (Duncan & Moriarty 1998)? Moreover‚ in this era of rapidly developing communications (Internet‚ mobile phones‚ digital communications and rapidly changing society‚ (demise of the family unit‚ the prosumer)
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