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    1.0 Introduction "Integrated Marketing Communication (IMC) is a concept of marketing communications planning that recognizes the added value of a comprehensive plan. It evaluates the strategic roles of a variety of communications disciplines – for example‚ general advertising‚ direct response‚ sales promotion and PR – and combines these disciplines to provide clarity‚ consistency and maximum communications impact." -American Association of Advertising Agencies The importance of implementing

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    "The people who brought you The Ultimate Driving Machine are introducing you to The Ultimate Lifestyle Machine." The MINI IMC Campaign: Situational Analysis IMC Campaign Outline Produced by: Linda Brozowski‚ Christina Gunn‚ Roland Hancock‚ Mike Nakamura‚ & Trudy Walter MKT 467 Integrated Marketing Communications Professor Joyce Nielsen October 7‚ 2003 Situational Analysis Overview/Intro The small car market is set to grow by about 50% over the next ten to twelve years from the 8

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    Case study Mazda

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    Mazda Case 1. Analyze the role of integrated marketing communications in the marketing of automobiles such as the Mazda Protegé and MAZDA6. How is each IMC element used to market automobiles? IMC played a very important role in the marketing of automobiles. Using the new IMC program‚ Mazda had a new segmentation and selected a new target market. The advertising of Protegé and MAZDA6 made a big difference‚ the Protegé advertisement focused on the target audiences’ inner mind and presented the life-related

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    Integration  of  social  media  into  Integrated  Marketing  Communications           Introduction   Social  media  marketing  is  finding  its  way  to  become  a  recent  component  of  integrated   communications  mix.  The  appearance  of  social  media  platforms  offers  organisations  an   inexpensive  way  to  create  and  implement  marketing  campaigns

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    Metrosexuals Come Out

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    Metrosexuals Come Out BY Warren St. John The article I chose to do my research paper on is Metrosexuals Come Out by Warren St. John. I chose this article because I have heard of the term metrosexual‚ but I never had a full understanding of what it means or who it was referring to. What is a metrosexual? According to Metrosexuals Come Out‚ it’s a feminized man. Most men who take care of themselves fall way short of being a metrosexual. The term metrosexual only applies to a small group of men

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    Master

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    QUESTIONS   1. What are the key success factors (KSFs) in the male shaving market? How are they different from the female shaving market?         2. How can Philips increase the worldwide share of ‘dry shaving’?   Q2: How can Philips increase the worldwide share of dry shaving?   Focus on China   The relative size of the Chinese market in relation to other developed markets is striking. With a penetration of only 11 % in the male shaving market‚ the opportunities are

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    Mazda Case Study

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    1. Analyze the role of integrated marketing communications in the marketing of automobiles such as the Mazda Protegé and MAZDA6. How is each IMC element used to market automobiles? (NOTE:’See’readings’about’IMC’plans) • Market situation: For each car‚ they made an exhaustive market research‚ they studied what were the best channels to deliver a message and what was the market looking for. • Establishing market objectives: what they wanted was to increase their sales by repositioning the Protegé

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    Study

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    IMC PLAN COLGATE TOTAL IMC Plan RMIT International University Vietnam Bachelor of Commerce Program ASSIGNMENT COVER PAGE Your assessment will not be accepted unless all fields below are completed Subject Code: Subject Name: Location where you study: Title of Assignment: File(s) Submitted Student name: MKTG1257 Marketing Communication Saigon South Campus IMC Plan MKTG1257 – IMC Plan – Colgate Total Nguyen Thu Giang s3220854 Nguyen Huynh Anh Thu s3221643 Pham Hoang Oanh Vo Minh Thu

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    Print Media

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    ------------------------------------------------- Module 3: Creating‚ Sending‚ and... Topic 3: IMC Print‚ Broadcast‚ Out-of-Home‚ and Product Placement Media The media is a touch point that creates a connection between the brand and the customers and prospects. The media ’s role is to deliver brand messages through media exposure. This is very important‚ as the number of people who see‚ read‚ and/or hear the medium affects the sales‚ profit‚ and market share of the brand. Despite the media ’s

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    Red Bull Energy Drink

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    Integrated Marketing Communications Integrated Marketing Communications is a simple concept. It ensures that all forms of communications and messages are carefully linked together. At its most basic level‚ Integrated Marketing Communications‚ or IMC‚ as we ’ll call it‚ means integrating all the promotional tools‚ so that they work together in harmony. Promotion is one of the Ps in the marketing mix. Promotions has its own mix of communications tools. All of these communications tools work better

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