Redbull Energy Drink - Presentation Transcript 1. It Gives You Wiings 2. Contents * Executive Summary * SWOT Analysis * Promotion Opportunity Analysis * Corporate Strategies * Integrated Marketing Communications Management * Media Plan * Evaluation & Control 3. Executive Summary * Red Bull can be called as a pioneer in the energy drink category worldwide. In India too‚ Red Bull was the brand that created
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INTRODUCTION TOPIC: The topic of this report is Mission Statement‚ Marketing Strategies and competition between two companies. PURPOSE: The purpose of this report is basically analyzed the competitive strategies of two leading automobile companies. REASON: The selective reason to prepare the report is to dignified the automobile company. DEFINITION MISSION STATEMENT: A mission statement is a brief description of a company’s fundamental purpose
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LEARNING OBJECTIVES LO1 To understand how companies organize for advertising and other aspects of integrated marketing communications. To evaluate the advantages and disadvantages of the various ways companies organize for advertising and promotion. To understand the role of advertising agencies and the services they perform as well as the various types of agencies and media specialist companies. To examine methods for selecting‚ compensating‚ and evaluating advertising agencies. To explain the
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communications program (IMC). A situation analysis is necessary to determine the position Estee Lauder is currently occupying‚ in terms of finances‚ promotional strategies‚ product range and brand image. A thorough analysis will help identify any opportunities and potential threats that the company may come across and the effect that these opportunities and threats will have on their new IMC program. Strengths and Weaknesses will also be identified and taken into account as the new IMC program is developed
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University of Michigan - Dearborn Corey L. Watkins IMSE 538 INTELLIGENT MANUFACTURING Instructor: Dr. Yubao Chen Semester Project SUMMER 2012 Summer 2012‚ IMSE 538 Term Paper: 1|Page Intelligent Machining Centers Throughout history‚ few advancements in technology can rival the barrier breaking impact of computers. This is especially evident in the advancement of CNC technology. For‚ cutting edge CAD/ CAM programs‚ Neural Networks (NN)‚ and super- fast processors have enabled computerized machining
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environmental impact and minimize the waste in their product packaging and original resource. In last this report gives conclusion and reflection. The Table of Content 2.2 Theory of corporate communication - 6 - 2.3 Theory of IMC - 7 - 2.4‚ IMC and advertising - 8 - 2.5 Theory---CSR - 9 - 2.6 The role of CSR within the organization - 10 - 2.7 Green marketing and Greenwashing - 10 - 2.8 Consistency of company communication messages - 11 - 2.9 Corporate image - 12 - 2.10
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History • The Dove brand started its life in 1957 in the US‚ with the revolutionary new beauty cleansing Bar. • It is #1 Dermatologist Recommended brand in the US‚ Canada and France strongly endorsed by Dermatologists across the world. • In 1979‚ the phrase “cleansing cream” was replaced with “moisturizer cream” . • Since 1993‚ Indian women have relied on Dove for beautiful skin. Logo • It’s a perfect representation of softness‚ gentleness and sophistication • The image of dove or peace pigeon
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/id=479521&list=wh_items/display/id=438493 [Accessed on 8 January‚ 2010] [Accessed on 28 December‚ 2009] Pelsmacker‚ P Reid‚ M. (2003). IMC-performance relationship: further insight and evidence from the Australian marketplace. International Journal of Advertising‚ 22(2)‚ pp.227-48. Reid‚ M. (2005). Performance auditing of integrated marketing communication (IMC) actions and outcomes. Journal of Advertising‚ 34(4)‚ pp.41-54. Rosenberg‚ K.E. (1998) Should the Language of “Testing” be Abolished?. Journal
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communication tools to deliver a clear‚ consistent‚ credible and competitive message about the organization and products. The objective is to position product and organizations clearly and distinctively’. (Jobber‚ 2007) ‘Integrated Marketing Communications (IMC) is a new trend in business planning – combining different communication instruments such as promotion‚ public relations‚ sale promotion‚ personal selling‚ Internet communication and direct marketing.’ (www.firstbase.ca) Objective: maintain the customer
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globaltrade.net/f/market-research/text/Canada/Hygiene-Cosmetics-Health-Medical-Equipment-The-Canadian-Cosmetics-and-Skin-Care-Market.html Canada Newswire (CNW) (April 10‚ 2012) NIVEA Canada Releases First-Ever National Skin-dex Survey Results‚ CNW.com‚ retrieved on October 27‚ 2012‚ from http://www.newswire.ca/en/story/952245/nivea-canada-releases-first-ever-national-skin-dex-survey-results Cateora‚ P.R.‚ Gilly‚ M.C.‚ Graham‚ J.L. (2011) International Marketing‚ 15th Ed‚ McGraw-Hill/Irwin‚ New York: NY
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