Introduction Founded in 1981‚ Wind Technologies (WT) has been a supplier of many different varieties of weather related radar and instrumentation. In 1986 the company focused its production on wind profiling radar systems that measure wind and atmospheric conditions. Management of Wind Technologies felt as though this consolidation would position the company as an industry leader in the future in a market that would have little competition. This consolidation was mainly due to being purchased
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Promotion strategy Promotion is to attract customers to purchase‚ and it involves communicating information between distribution channels. Promotion Objectives There are three promotion objectives which are inform‚ persuade and remind (MKT303 Lecture notes‚ Sem.3‚ 2008‚ P.14-9). Since there are existing competitors to produce safety cars‚ Toyota should use persuade objective to show customer Prius is better than other brands cars. Factors that affecting Promotion Mix • Nature
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Describe the promotion mix as you found it. Its Coke does it need to be explained as a selective marketing mix. Well it has one all the same. The best I could find from coke is its dedication in becoming the proud owner of 60% of the market. They are in my eyes well on the way having 500 brands with 3500 products sure persuades me. They claim to have responsible marketing technique and want to fight obesity. “The Coca-Cola Company and PepsiCo Inc.‚ showed 95.5 percent compliance in television advertising
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and 9 years because they gave more importance to some aspects which are not necessary for consumers so their cost also increased that prevent their making money. Competitor: Some of the biggest competitors of the company are Oil of Olay‚ Almay‚ Nivea‚ Ponds and Neutrogena. The market share of Plenitude is 0.305 in 1991 while its relative market shares of 3.273 pertain to Olay. So‚ Olay is in better condition. But Plentitude has more advantages compared to Ponds or other competitors. Oil of Olay
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When we think about personal care products‚ the image of a woman comes into our minds immediately. However‚ in the deodorant segment in India‚ men have overtaken the women with a significant lead. In fact‚ of the Rs 1‚400-crore deodorant market‚ the male segment contributes Rs 1‚000 crores‚ pegging the male to female ratio at 70:30. Greater usage of deodorants among Indians can be attributed to greater awareness of hygienic practices and affluence. Deodorants are used by both men and women in
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Contents Part I Phylogeny 1 Hypogeous Desert Fungi . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . ´ ´ Gabriel Moreno‚ Pablo Alvarado‚ and Jose Luis Manjon 3 2 Nomenclatural History and Genealogies of Desert Truffles . . . . . . . ´ ´ Gabor M. Kovacs and James M. Trappe 21 3 Cryptic and New Species . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . ´ ´ Juan-Julian Bordallo and Antonio Rodrıguez 39 Part II Conditions Favoring
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Emami Ltd.‚ one of the fastest growing personal and health care companies from INDIA is a part of the diversified Emami Group of Companies‚ with business interest in paper‚ writing instruments‚ information technology‚ healthcare services and real estate. Emami has come a long way since it started in 1974 as an enterprise dedicated to beauty and personal care. Today‚ it is one of the premier FMCG companies in India with a group turnover of US$ 200 million. Emami products are available in 53 countries
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commodity products such as Salt‚ Flour and Spices. Now the customers of Bangladesh are ensured with 100% pure Salt‚ Spices products and Wheat products under the brand name of "ACI Pure". ACI also represents the world renowned product range of Colgate‚ Nivea‚ Tetley‚ and Godrej & Dabur in Bangladesh through distribution and forming joint ventures (Business Unit - ACI web). As a successful business‚ The ACI Consumer Brands is focused on achieving the consistent growth required to continue the success and
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6. Strengths‚ Weaknesses‚ Opportunities and Threats STRENGTHS • Percentage penetration of fragrances and some cosmetics‚ particularly lipstick‚ is high. • Many women use more than one fragrance. • There is a high brand loyalty but a willingness to try new products. • The leading competitors are huge multinationals with the necessary resources to spend on research‚ development and advertising. • Either from vanity or insecurity‚ many consumers readily succumb
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| 2013 | | SDM IMD | [SSLM Group Assignment: Hindalco Industries] | Submitted By Karan Dave Abhishek Pal Rishi Gandhi Sourdeep Basu Vamsi Krishna Harsh Singh Submitted By Karan Dave Abhishek Pal Rishi Gandhi Sourdeep Basu Vamsi Krishna Harsh Singh | Contents Introduction 1 History 1 HINDALCO & ITS SUBSIDIARIES/JVs 2 Products & services offered 2 Key Financials 3 Awards and Significant Achievements 5 Stock movement during the span of 2000-2013 7
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