4‚ pp. 223-233‚ Apr 2012 (ISSN 2220-3796) Brand Elements Lead to Brand Equity: Differentiate or Die Mosarrat Farhana University of Dhaka‚ Bangladesh mosarrat_58@yahoo.com Abstract: The aim of this paper is to discuss brand elements and to explore its contribution to brand equity based on some relevant research reviews and some examples of prominent brands where brand elements have played a significant role to reach consumer’s head and heart. Brand is a combination of name‚ symbol or design‚ which
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Loan Portfolio Management Introduction Background: L ending is the principal business activity for most commercial banks. The loan portfolio is typically the largest asset and the predominate source of revenue. As such‚ it is one of the greatest sources of risk to a bank’s safety and soundness. Whether due to lax credit standards‚ poor portfolio risk management‚ or weakness in the economy‚ loan portfolio problems have historically been the major cause of bank losses and failures. Effective
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Building brand identity in competitive markets: a conceptual model Bhimrao M. Ghodeswar School of Management‚ Asian Institute of Technology‚ Klong Luang‚ Pathumthani‚ Thailand Abstract Purpose – The purpose of this conceptual paper is to identify important elements of brand building based on a literature review and case studies of successful brands in India. Design/methodology/approach – This paper is based on a review of the literature and takes a case study approach. The paper suggests the framework
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DETTOL PORT FOLIO DETTOL SOAPS DETTOL LIQUID • For Bruises & Cuts • Insect bites • Washing of clothes • Mopping of floors • Shaving • Bathing • Cleansing of skin DETTOL HANDWASH DETTOL PRICKLY POWDER Available in two sizes 75gm and 200 gm DETTOL MPC A new product Dettol Multipurpose cleaner recently launched and added in the Dettol family. Available in two variants floral and
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is a key element of a firm’s marketing strategy. Strong brands help establish the firm’s identity in the market place‚ and develop a solid customer franchise (Aaker‚ 1996; Kapferer‚ 1997; Keller‚ 1998). Owning the number one or two brand in the product category provides manufacturers withas well as providing a weapon to counter growing retailer power (Barwise and Robertson‚ 1992). A strong brand name Theycan also provide the basis for brand extensions‚ which further strengthen the firm’s position
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reproduced without written permission from the author. Brand awareness and brand image Chuck Chakrapani Building brand equity To build brand equity‚ we need to start with the building blocks of brand equity. They include brand awareness‚ and brand image or the associations that a brand evokes. Brand awareness Brand awareness has two components: breadth and depth. Let us first consider depth . While a consumer may be aware of many brands‚ all brands are not equal in terms of awareness. The depth of
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DECLARATION OF OWN WORK PRODUCED. I‚ the undersigned‚ hereby declare that this is my own and personal work‚ except where the work(s) or publications of other have been acknowledged by means of referencing techniques. I have read and understood the Tutorial Letter CMNALLE/301 regarding technical and presentation requirements‚ referencing techniques and plagiarism. STUDENT SIGNATURE OR NAME: Leslie Eric Nunu STUDENT NUMBER: 49676288 DATE: 28 / 01 / 2015 WITNESS SIGNATURE OR NAME: Maxine
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A better plan is to send a sampling of your work along with a link to an online portfolio‚ then follow up with an email that includes the link. That way it’s an easy and safe click for your contact to find out a little more about you. Sloppy presentation Just like showing up to an interview in a T-shirt and jeans‚ a poorly put together portfolio could cost you a job. Your portfolio should portray your personality‚ your professionalism‚ and most of all your creativity. Bad laser prints in an office
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LSC London School of Commerce BA Semester 2 Course Outline for: October‚ 2011. Course Leader: Anand Walser anand.walser@lsclondon.co.uk Assignment Deadline: 20th December‚ 2011 Contents Financial Management and Analysis 3 Module Description 4 Learning Outcomes 3 Indicative Content 3 Indicative Reading List 4 Sample Questions 6-12 Strategic Information Management 14 Module Description
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Brand Marketing Brand Equity Measurement Individual Assignment 1 305188 Brand Marketing Brand Equity Measurement Individual Assignment 1 305188 Sustainability ________________________________________________
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