AN EMPIRICAL TEST AND EXTENSION OF THE BARTLETT AND GHOSHAL TYPOLOGY OF MULTINATIONAL COMPANIES Anne-Wil Harzing Version October 1999 A revised version of this paper appeared in Journal of International Business Studies‚ vol 31 (2000)‚ no. 1‚ pp. 101-120. Copyright © 1999 Anne-Wil Harzing. All rights reserved. Do not quote or cite without permission from the author. Dr. Anne-Wil Harzing University of Melbourne Department of Management Faculty of Economics & Commerce Parkville
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Integrated services and multi-agency working It’s self-evident that people not talking to each other is counterproductive. And‚ in the world of children’s services‚ it’s been said many times (and ought to be again‚ lest we forget): not talking to each other sometimes leads to disastrous consequences‚ of which little Victoria Climbie’s death will forever be a sad example. So‚ the multi-agency approach to supporting children‚ young people and families with extra help‚ early‚ makes perfect sense
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International Brand Architecture Brands play a critical role in establishing afirm ’svisibility andABSTRACT position in international markets. Building a coherent international brand architecture is a key component of thefirm ’soverall international marketing strategy‚ because it provides a structure to leverage strong brands into other markets‚ assimilate acquired brands‚ and integrate strategy across markets. The authors examine the way firms have developed international brand architecture and
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Journal of Consumer Marketing Emerald Article: Brand communities for mainstream brands: the example of the Yamaha R1 brand community Reto Felix Article information: To cite this document: Reto Felix‚ (2012)‚"Brand communities for mainstream brands: the example of the Yamaha R1 brand community"‚ Journal of Consumer Marketing‚ Vol. 29 Iss: 3 pp. 225 - 232 Permanent link to this document: http://dx.doi.org/10.1108/07363761211221756 Downloaded on: 08-10-2012 References: This document contains references
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Brand Marketing Brand Equity Measurement Individual Assignment 1 305188 Brand Marketing Brand Equity Measurement Individual Assignment 1 305188 Sustainability ________________________________________________
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Describe and evaluate the multi store memory model Atkinson and Shiffrin 1968 suggested that memory was comprised of three separate stores - the Sensory Memory store‚ the Short-term Memory store‚ and the Long-term Memory store. Information from all around us enters the through the sensory memory and encoded through one of the 5 senses depending on the type of information. If attention is paid to this information it will enter short term memory which has a limited capacity of about 4 chunks of
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There are several theories of the development of modern humans. The report discusses the most logical theories. In my view‚ the multi-region hypothesis is the most logical theory because it is better to prove facts of evolution. According to the multi-region hypothesis‚ the focus is on H. erectus‚ leaving Africa back and forth 2 million years back and developing into modern humanity. The focal point of the African hypothesis states that Homo sapiens originated through the evolution of H. erectus
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Multi agency working. Multi agency working means bringing practitioners from different sectors together to provide support for children‚ young people and families. This means children and young people who need additional support will have the right professionals to give the support in an efficient way. Agencies involved in multi agency working are: * Health visitors‚ professionals in this role will asses the health needs of people and offer help and advice. * Speech and language
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Categories and types of leadership Leadership is a quality a person may have. One can categorize the exercise of leadership as either actual or potential: * actual - giving guidance or direction‚ as in the phrase "the emperor has provided satisfactory leadership". * potential - the capacity or ability to lead‚ as in the phrase "she could have exercised effective leadership"; or in the concept "born to lead". In both cases‚ as a result of the constancy of change some people detect within
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MARKETING STRATEGY‚ BRAND‚ AND BRAND POSITIONING ANALYSIS RINSO : A CASE STUDY PAPER MARKETING MANAGEMENT AS A MID TEST ASSIGNMENT MEINAWATI‚ YE 51B‚ 29114877 | STATEMENT OF ORIGINALITY I hereby certify that I am the sole author of this paper and that no part of this paper has been published or submitted for publication. I certify that‚ to the best of my knowledge‚ my paper does not infringe upon anyone’s copyright nor violate any proprietary rights and that any ideas‚ techniques
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